Merlin Entertainments
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General Manager SEA LIFE
role at
Merlin Entertainments .
Merlin Entertainments provided pay range This range is provided by Merlin Entertainments. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $80,000.00/yr - $90,000.00/yr
The General Manager of SEA LIFE San Antonio is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.
Key Responsibilities
Champion a guest-first culture and use data to understand and improve guest experience
Lead the development and execution of strategic marketing plans across all channels
Segment and target audiences, identifying new markets and growth opportunities
Serve as a visible, values-driven Brand Ambassador internally and externally
Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
Drive productivity strategies and sustainable long-term growth
Oversee capital project delivery on time, on budget, and with desired returns
Foster a high-performance team culture with strong employee engagement
Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
Build diverse, customer-centric teams and develop leaders across functional areas
Maintain a low-risk, compliant operating environment with robust safety and profit protection
Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
Manage all employment policies and procedures in partnership with HR
Create and sustain external partnerships with nonprofits, local businesses, and authorities
Use customer insights and analytics to drive strategic decision‑making
Execute change initiatives and adapt quickly to evolving business needs
Promote open communication, safety, and a collaborative team culture
Deliver on all CSR targets and represent the brand with integrity in the local community
Perform other duties as assigned in alignment with the scope of the role
Qualifications & Experience
Bachelor’s degree in business, management, or marketing (preferred)
Minimum 3 years of experience at a manager level in a high visitor volume environment
Proven track record of delivering EBITDA targets for at least 2 years
Experience working with children and families (preferred)
Strong leadership, business acumen, and operational mindset
Financially astute with strong analytical and detail-oriented skills
Creative, charismatic, and able to inspire innovation and drive results
Adaptable, resilient, and confident with a "make it happen" attitude
Excellent communicator with strong relationship-building and negotiation skills
Self-aware, empathetic, and committed to team collaboration
Passionate about delivering exceptional guest and customer service
Thrives in fast-paced, dynamic environments with a focus on the big picture
Benefits
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.
Seniority level Director
Employment type Full-time
Job function Management and Manufacturing
Industries Entertainment Providers
#J-18808-Ljbffr
General Manager SEA LIFE
role at
Merlin Entertainments .
Merlin Entertainments provided pay range This range is provided by Merlin Entertainments. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $80,000.00/yr - $90,000.00/yr
The General Manager of SEA LIFE San Antonio is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.
Key Responsibilities
Champion a guest-first culture and use data to understand and improve guest experience
Lead the development and execution of strategic marketing plans across all channels
Segment and target audiences, identifying new markets and growth opportunities
Serve as a visible, values-driven Brand Ambassador internally and externally
Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
Drive productivity strategies and sustainable long-term growth
Oversee capital project delivery on time, on budget, and with desired returns
Foster a high-performance team culture with strong employee engagement
Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
Build diverse, customer-centric teams and develop leaders across functional areas
Maintain a low-risk, compliant operating environment with robust safety and profit protection
Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
Manage all employment policies and procedures in partnership with HR
Create and sustain external partnerships with nonprofits, local businesses, and authorities
Use customer insights and analytics to drive strategic decision‑making
Execute change initiatives and adapt quickly to evolving business needs
Promote open communication, safety, and a collaborative team culture
Deliver on all CSR targets and represent the brand with integrity in the local community
Perform other duties as assigned in alignment with the scope of the role
Qualifications & Experience
Bachelor’s degree in business, management, or marketing (preferred)
Minimum 3 years of experience at a manager level in a high visitor volume environment
Proven track record of delivering EBITDA targets for at least 2 years
Experience working with children and families (preferred)
Strong leadership, business acumen, and operational mindset
Financially astute with strong analytical and detail-oriented skills
Creative, charismatic, and able to inspire innovation and drive results
Adaptable, resilient, and confident with a "make it happen" attitude
Excellent communicator with strong relationship-building and negotiation skills
Self-aware, empathetic, and committed to team collaboration
Passionate about delivering exceptional guest and customer service
Thrives in fast-paced, dynamic environments with a focus on the big picture
Benefits
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.
Seniority level Director
Employment type Full-time
Job function Management and Manufacturing
Industries Entertainment Providers
#J-18808-Ljbffr