Aristo Sourcing
Head Of Marketing/ Marketing Automation Manager
Aristo Sourcing, Poland, New York, United States
Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.
Role Summary We are hiring a Marketing Automation Manager to own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels.
This role has clear ownership and responsibility for:
Lifecycle strategy and execution
Automation tooling and architecture
Cross-channel orchestration
Revenue and pipeline impact
Hands‑on ownership role, not a coordination or advisory position. Note: We already have dedicated Product Management and SEO roles. This position focuses on activation, automation, and conversion.
Key Responsibilities End-to-End Marketing Automation Ownership
Design and operate the full marketing automation lifecycle: Lead capture → nurture → conversion → repeat purchase → re-engagement
Build scalable, documented automation workflows Own the marketing automation roadmap and execution
Multi-Channel Automation
Own and integrate automation across:
Email (plain-text and HTML/image)
CRM-driven workflows
Website forms & behavioral triggers
Audience sync for paid retargeting (Google, Meta, LinkedIn)
Optional SMS / WhatsApp (where compliant and relevant)
Ensure channels work as one coordinated system, not silos.
Segmentation, Data & Personalization
Build and maintain segmentation by:
Research area
Product interest
Buyer type (PI, postdoc, lab manager, industry)
Geography and institution type
Purchase and engagement behavior
Own data hygiene, lifecycle states, and enrichment
Use behavioral data to drive timing, messaging, and offers
Campaign & Revenue Ownership
Plan and execute automation for:
End‑of‑year budget spend campaigns
Limited‑time promotions
Product launches and portfolio pushes
Align automation with Sales priorities and territories
Take responsibility for conversion, revenue contribution, and attribution
Platform & Stack Ownership
Selection, configuration, integrations
Deliverability and compliance (GDPR, CAN‑SPAM)
CRM and e‑commerce data sync
Ensure the system is scalable, reliable, and well‑documented
Measurement & Optimization
Define and track success metrics:
Engagement
Conversion
Revenue and pipeline influence
Run A/B tests on:
Messaging styles
Subject lines
Timing and offers
Continuously optimize based on performance data
Required Experience Essential
2+ years in marketing automation / lifecycle marketing
Proven ownership of end-to-end automation systems
Hands‑on experience with platforms such as Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar
Strong execution mindset with commercial accountability
Comfortable operating at both strategy and execution level
Desirable
B2B, life sciences, biotech, or technical product experience
Experience working closely with Sales and CRM pipelines
Understanding of long sales cycles and repeat purchasing
Experience managing GDPR‑compliant global audiences
Location: Fully Remote
Salary $4500
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Role Summary We are hiring a Marketing Automation Manager to own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels.
This role has clear ownership and responsibility for:
Lifecycle strategy and execution
Automation tooling and architecture
Cross-channel orchestration
Revenue and pipeline impact
Hands‑on ownership role, not a coordination or advisory position. Note: We already have dedicated Product Management and SEO roles. This position focuses on activation, automation, and conversion.
Key Responsibilities End-to-End Marketing Automation Ownership
Design and operate the full marketing automation lifecycle: Lead capture → nurture → conversion → repeat purchase → re-engagement
Build scalable, documented automation workflows Own the marketing automation roadmap and execution
Multi-Channel Automation
Own and integrate automation across:
Email (plain-text and HTML/image)
CRM-driven workflows
Website forms & behavioral triggers
Audience sync for paid retargeting (Google, Meta, LinkedIn)
Optional SMS / WhatsApp (where compliant and relevant)
Ensure channels work as one coordinated system, not silos.
Segmentation, Data & Personalization
Build and maintain segmentation by:
Research area
Product interest
Buyer type (PI, postdoc, lab manager, industry)
Geography and institution type
Purchase and engagement behavior
Own data hygiene, lifecycle states, and enrichment
Use behavioral data to drive timing, messaging, and offers
Campaign & Revenue Ownership
Plan and execute automation for:
End‑of‑year budget spend campaigns
Limited‑time promotions
Product launches and portfolio pushes
Align automation with Sales priorities and territories
Take responsibility for conversion, revenue contribution, and attribution
Platform & Stack Ownership
Selection, configuration, integrations
Deliverability and compliance (GDPR, CAN‑SPAM)
CRM and e‑commerce data sync
Ensure the system is scalable, reliable, and well‑documented
Measurement & Optimization
Define and track success metrics:
Engagement
Conversion
Revenue and pipeline influence
Run A/B tests on:
Messaging styles
Subject lines
Timing and offers
Continuously optimize based on performance data
Required Experience Essential
2+ years in marketing automation / lifecycle marketing
Proven ownership of end-to-end automation systems
Hands‑on experience with platforms such as Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar
Strong execution mindset with commercial accountability
Comfortable operating at both strategy and execution level
Desirable
B2B, life sciences, biotech, or technical product experience
Experience working closely with Sales and CRM pipelines
Understanding of long sales cycles and repeat purchasing
Experience managing GDPR‑compliant global audiences
Location: Fully Remote
Salary $4500
#J-18808-Ljbffr