LendingTree, LLC
Sr. Director, Brand Marketing
LendingTree, LLC, Charlotte, North Carolina, United States, 28245
Head of Brand Marketing
We are seeking a visionary Head of Brand Marketing to lead a monumental brand renaissance and drive our next level of growth. This rare, hands‑on opportunity allows you to own the evolution of our brand identity, translate strategy into action, and elevate LendingTree to be the undisputed best place to shop for financial services in the minds of everyday Americans. Responsibilities
Architect the Brand Platform: Translate brand strategy into a full platform, identity system, and cross‑company playbook. Define the clear brand promise, narrative, and value proposition. Drive Brand Transformation: Evolve the visual identity, voice, and design system to create a more emotional, modern, and differentiated brand. Build governance and processes to ensure consistency across every brand touchpoint. Unify Storytelling & Performance: Develop unified messaging architectures and CTAs that support both brand storytelling and strong performance outcomes across all channels, including paid media, website, and product surfaces. Embed Brand in Product: Partner directly with Product, UX, and Editorial teams to bring the brand to life throughout the customer journey—from acquisition to on‑site flows to in‑product content. Qualifications
10+ years in brand strategy or integrated marketing leadership with proven success rebuilding or transforming a major brand. Experience within financial services, fintech, or another complex consumer category is a significant advantage. Demonstrated experience partnering closely with Product/UX to embed brand principles into digital customer experiences. Inspirational, collaborative leader energized by building a capability from the ground up; comfortable operating in ambiguity while creating clarity, structure, and repeatable systems. Experience managing an omnichannel 7‑figure budget. Expert in defining brand identity systems, narrative development, design language, and brand governance/toolkits. Strong ability to connect brand marketing to measurable performance outcomes, with frameworks for measurement and iteration. Deep understanding of how to bring brand strategy into product surfaces, web experiences, and customer journeys. Exceptional messaging and communication skills—mastery in simplifying complex value propositions and creating unified messaging architectures across all marketing channels. Hands‑on execution: capable of personally driving early creative development, messaging, and experience design while building a long‑term capability. Proven ability to unify cross‑functional teams and inspire others. About LendingTree
LendingTree is the nation’s leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit—from mortgages and personal loans to credit, savings, and insurance products. Founded in 1996, LendingTree has grown into a platform that empowers millions of people to make smarter financial decisions every day. Culture
We’re a collaborative, entrepreneurial team that values curiosity, creativity, and execution. Our culture is inclusive, diverse, and focused on ownership and rapid innovation. We celebrate our people, nurture work‑life balance, and provide generous benefits and wellness programs to help you thrive personally and professionally. Benefits & Compensation
• Incentive Compensation: Eligible for annual performance bonus • Benefits: Medical, dental, vision insurance and 401(k) matching Equal Opportunity
LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.
#J-18808-Ljbffr
We are seeking a visionary Head of Brand Marketing to lead a monumental brand renaissance and drive our next level of growth. This rare, hands‑on opportunity allows you to own the evolution of our brand identity, translate strategy into action, and elevate LendingTree to be the undisputed best place to shop for financial services in the minds of everyday Americans. Responsibilities
Architect the Brand Platform: Translate brand strategy into a full platform, identity system, and cross‑company playbook. Define the clear brand promise, narrative, and value proposition. Drive Brand Transformation: Evolve the visual identity, voice, and design system to create a more emotional, modern, and differentiated brand. Build governance and processes to ensure consistency across every brand touchpoint. Unify Storytelling & Performance: Develop unified messaging architectures and CTAs that support both brand storytelling and strong performance outcomes across all channels, including paid media, website, and product surfaces. Embed Brand in Product: Partner directly with Product, UX, and Editorial teams to bring the brand to life throughout the customer journey—from acquisition to on‑site flows to in‑product content. Qualifications
10+ years in brand strategy or integrated marketing leadership with proven success rebuilding or transforming a major brand. Experience within financial services, fintech, or another complex consumer category is a significant advantage. Demonstrated experience partnering closely with Product/UX to embed brand principles into digital customer experiences. Inspirational, collaborative leader energized by building a capability from the ground up; comfortable operating in ambiguity while creating clarity, structure, and repeatable systems. Experience managing an omnichannel 7‑figure budget. Expert in defining brand identity systems, narrative development, design language, and brand governance/toolkits. Strong ability to connect brand marketing to measurable performance outcomes, with frameworks for measurement and iteration. Deep understanding of how to bring brand strategy into product surfaces, web experiences, and customer journeys. Exceptional messaging and communication skills—mastery in simplifying complex value propositions and creating unified messaging architectures across all marketing channels. Hands‑on execution: capable of personally driving early creative development, messaging, and experience design while building a long‑term capability. Proven ability to unify cross‑functional teams and inspire others. About LendingTree
LendingTree is the nation’s leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit—from mortgages and personal loans to credit, savings, and insurance products. Founded in 1996, LendingTree has grown into a platform that empowers millions of people to make smarter financial decisions every day. Culture
We’re a collaborative, entrepreneurial team that values curiosity, creativity, and execution. Our culture is inclusive, diverse, and focused on ownership and rapid innovation. We celebrate our people, nurture work‑life balance, and provide generous benefits and wellness programs to help you thrive personally and professionally. Benefits & Compensation
• Incentive Compensation: Eligible for annual performance bonus • Benefits: Medical, dental, vision insurance and 401(k) matching Equal Opportunity
LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.
#J-18808-Ljbffr