PASSPORT BRAND DESIGN
Executive Director Strategy
Join to apply for the
Executive Director Strategy
role at
Passport Brand Design .
About Passport Brand Design With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly establishing itself as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high‑level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, and who want to do great work with great people.
What You’ll Do Strategic Leadership & Client Growth
Develop and execute innovative brand strategies that deliver measurable business results
Proactively identify and present growth opportunities to existing clients, partnering closely with Client Leadership
Ensure appropriate scoping of strategic projects across the book of business, balancing resources and maximizing impact
Thought Leadership & Innovation
Conduct original research and analysis to generate groundbreaking insights that inform strategic recommendations
Develop innovative strategic frameworks and methodologies that push the boundaries of brand strategy
Originate and champion big ideas that win in the marketplace, driving significant impact for our clients
Invent new artifacts and approaches to expand our ability to engage target audiences
Drive use of VML Strategic Toolkit across teams, including shared artifacts such as the creative brief and process, the growth challenge and WPP Open
Build cross‑functional integration between BX, CX and Commerce strategic capabilities – demonstrate how to deliver an effective connected brand
Lead new business pitches, craft compelling narratives and strategic frameworks and ideas that win new clients
C‑Suite Engagement & Influence
Confidently present to and engage with C‑suite executives, creating compelling narratives and fostering productive discourse
Provide strategic counsel to C‑suite stakeholders that directly and positively impact their business
Effectively navigate complex organizational dynamics and influence key decision‑makers to achieve high‑stakes outcomes
Change Management & Execution
Adapt approach in real‑time to ensure winning outcomes, regardless of the situation or dynamic
Team Development & Mentorship
Lead, manage, and mentor a diverse team of strategists, fostering a culture of collaboration, innovation, and professional growth
Contribute meaningfully to the growth and well‑being of each team member, providing guidance, support, and opportunities for development
Drive a high‑performance culture within the team, setting ambitious shared goals and empowering individuals to achieve their full potential
What You’ll Need
Bachelor’s degree in Marketing, Business, Communications, or a related field
15+ years of experience in brand and CX strategy, marketing, or a related field – with CPG and technology category experience a plus
Proven track record of leading and managing high‑performing teams, and passion for developing talent
Exceptional strategic thinking and analytical skills
Strong communication, presentation, and interpersonal skills, with the ability to effectively engage and influence C‑suite executives
Demonstrated ability to develop and execute innovative brand strategies that deliver measurable business results
Experience with new business pitches and client relationship management
Strong understanding of effectiveness measurement
Base salary range: $155,000 USD – $390,000 USD.
We offer a competitive benefits package. Click WPP Benefits for more details.
WPP (Passport Brand Design) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency.
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Executive Director Strategy
role at
Passport Brand Design .
About Passport Brand Design With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly establishing itself as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high‑level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, and who want to do great work with great people.
What You’ll Do Strategic Leadership & Client Growth
Develop and execute innovative brand strategies that deliver measurable business results
Proactively identify and present growth opportunities to existing clients, partnering closely with Client Leadership
Ensure appropriate scoping of strategic projects across the book of business, balancing resources and maximizing impact
Thought Leadership & Innovation
Conduct original research and analysis to generate groundbreaking insights that inform strategic recommendations
Develop innovative strategic frameworks and methodologies that push the boundaries of brand strategy
Originate and champion big ideas that win in the marketplace, driving significant impact for our clients
Invent new artifacts and approaches to expand our ability to engage target audiences
Drive use of VML Strategic Toolkit across teams, including shared artifacts such as the creative brief and process, the growth challenge and WPP Open
Build cross‑functional integration between BX, CX and Commerce strategic capabilities – demonstrate how to deliver an effective connected brand
Lead new business pitches, craft compelling narratives and strategic frameworks and ideas that win new clients
C‑Suite Engagement & Influence
Confidently present to and engage with C‑suite executives, creating compelling narratives and fostering productive discourse
Provide strategic counsel to C‑suite stakeholders that directly and positively impact their business
Effectively navigate complex organizational dynamics and influence key decision‑makers to achieve high‑stakes outcomes
Change Management & Execution
Adapt approach in real‑time to ensure winning outcomes, regardless of the situation or dynamic
Team Development & Mentorship
Lead, manage, and mentor a diverse team of strategists, fostering a culture of collaboration, innovation, and professional growth
Contribute meaningfully to the growth and well‑being of each team member, providing guidance, support, and opportunities for development
Drive a high‑performance culture within the team, setting ambitious shared goals and empowering individuals to achieve their full potential
What You’ll Need
Bachelor’s degree in Marketing, Business, Communications, or a related field
15+ years of experience in brand and CX strategy, marketing, or a related field – with CPG and technology category experience a plus
Proven track record of leading and managing high‑performing teams, and passion for developing talent
Exceptional strategic thinking and analytical skills
Strong communication, presentation, and interpersonal skills, with the ability to effectively engage and influence C‑suite executives
Demonstrated ability to develop and execute innovative brand strategies that deliver measurable business results
Experience with new business pitches and client relationship management
Strong understanding of effectiveness measurement
Base salary range: $155,000 USD – $390,000 USD.
We offer a competitive benefits package. Click WPP Benefits for more details.
WPP (Passport Brand Design) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency.
#J-18808-Ljbffr