Scribd, Inc.
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Lead Paid Search Manager
role at
Scribd, Inc.
2 days ago Be among the first 25 applicants
About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve
G oals, achieve
R esults within their job responsibilities, contribute
I nnovative ideas and solutions, and positively influence the broader
T eam through collaboration and attitude.
About The Role We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition.
What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
Stay ahead of platform changes and new features, implementing beta opportunities when available
Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy
Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing, including how SEM complements SEO
Skilled in budget planning and forecasting
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals
Preferred Qualifications
Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Experience with Google Tag Manager, Looker, or Appsflyer is a plus
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $129,000 to $201,500. In the United States outside of California, the range is $106,500 to $191,500. In Canada, the range is $135,000 CAD to $179,000 CAD.
We consider various factors when determining compensation, including experience, skills, education, and organizational needs. This position is also eligible for equity and benefits.
Work Location Employees must reside in or near certain cities in the US, Canada, or Mexico, as specified.
Benefits & Perks
Health coverage, parental leave, disability plans, 401k/RSP matching, onboarding stipend, learning & development allowances, wellness stipends, mental health resources, subscription benefits, referral bonuses, book benefits, sabbaticals, company events, engagement budgets, vacation & personal days, holidays, sick time, volunteer days, diversity programs, and access to AI tools.
Additional Information For more about life at Scribd, visit
our LinkedIn page .
Scribd is committed to equal employment opportunity and encourages applicants of diverse backgrounds. We accommodate applicants' needs during the interview process upon request.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Software Development
#J-18808-Ljbffr
Lead Paid Search Manager
role at
Scribd, Inc.
2 days ago Be among the first 25 applicants
About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve
G oals, achieve
R esults within their job responsibilities, contribute
I nnovative ideas and solutions, and positively influence the broader
T eam through collaboration and attitude.
About The Role We’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition.
What You’ll Do
Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
Stay ahead of platform changes and new features, implementing beta opportunities when available
Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy
Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing, including how SEM complements SEO
Skilled in budget planning and forecasting
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals
Preferred Qualifications
Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Experience with Google Tag Manager, Looker, or Appsflyer is a plus
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $129,000 to $201,500. In the United States outside of California, the range is $106,500 to $191,500. In Canada, the range is $135,000 CAD to $179,000 CAD.
We consider various factors when determining compensation, including experience, skills, education, and organizational needs. This position is also eligible for equity and benefits.
Work Location Employees must reside in or near certain cities in the US, Canada, or Mexico, as specified.
Benefits & Perks
Health coverage, parental leave, disability plans, 401k/RSP matching, onboarding stipend, learning & development allowances, wellness stipends, mental health resources, subscription benefits, referral bonuses, book benefits, sabbaticals, company events, engagement budgets, vacation & personal days, holidays, sick time, volunteer days, diversity programs, and access to AI tools.
Additional Information For more about life at Scribd, visit
our LinkedIn page .
Scribd is committed to equal employment opportunity and encourages applicants of diverse backgrounds. We accommodate applicants' needs during the interview process upon request.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Software Development
#J-18808-Ljbffr