Analytic Recruiting Inc.
Director of Omnichannel Media Performance, Analytics & Strategy
Analytic Recruiting Inc., Cambridge, Massachusetts, us, 02140
Director of Omnichannel Media Performance, Analytics & Strategy
Director of Omnichannel Media Performance, Analytics & Strategy
Direct message the job poster from Analytic Recruiting Inc. Managing Partner @ Analytic Recruiting | Specialist in Data Science, Analytics & AI Recruitment | Talent Advisor | Ski Enthusiast
Leading Global Pharmaceutical Company is seeking a
Director of Omnichannel Media Performance & Strategy
to drive data-driven, customer-centric media campaigns. In this role, you’ll collaborate with Brand Marketing, Omnichannel Strategy, Agencies, and Media Partners to optimize engagement across TV, digital, radio, social, and paid search. Responsibilities Lead omnichannel media strategy, ensuring alignment with brand objectives across multiple platforms. Act as the media subject matter expert, guiding campaign planning and execution. Develop test-and-learn initiatives with the Insights & Analytics team to refine performance. Build and maintain strategic relationships with media partners, optimizing placements and negotiations. Partner with brand and creative teams to enhance messaging and audience engagement. Manage the media roadmap, balancing priorities and maximizing impact. Stay ahead of emerging media trends, identifying innovative strategies for engagement. Analyze and report on campaign performance, using data-driven insights to optimize marketing investments. Qualifications 8+ years of DTC/HCP media experience in marketing strategy, campaign planning, and execution 2+ years pharma focus Hands on experience with Media Optimization Analytics Expertise in media buying, negotiations, and strategic recommendations. Strong communication, leadership, and analytical skills, with deep knowledge of DTC/HCP media landscape. Proven ability to design and execute omnichannel campaigns, maximizing audience engagement. Experience developing customer engagement strategies with large-scale budgets. Ability to analyze performance, define KPIs, and optimize marketing investment. A seasoned media strategist with a passion for omnichannel excellence in the pharmaceutical space. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Advertising, and Analyst Industries Pharmaceutical Manufacturing and Advertising Services Referrals increase your chances of interviewing at Analytic Recruiting Inc. by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Pension plan Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Performance Director” roles.
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Director of Omnichannel Media Performance, Analytics & Strategy
Direct message the job poster from Analytic Recruiting Inc. Managing Partner @ Analytic Recruiting | Specialist in Data Science, Analytics & AI Recruitment | Talent Advisor | Ski Enthusiast
Leading Global Pharmaceutical Company is seeking a
Director of Omnichannel Media Performance & Strategy
to drive data-driven, customer-centric media campaigns. In this role, you’ll collaborate with Brand Marketing, Omnichannel Strategy, Agencies, and Media Partners to optimize engagement across TV, digital, radio, social, and paid search. Responsibilities Lead omnichannel media strategy, ensuring alignment with brand objectives across multiple platforms. Act as the media subject matter expert, guiding campaign planning and execution. Develop test-and-learn initiatives with the Insights & Analytics team to refine performance. Build and maintain strategic relationships with media partners, optimizing placements and negotiations. Partner with brand and creative teams to enhance messaging and audience engagement. Manage the media roadmap, balancing priorities and maximizing impact. Stay ahead of emerging media trends, identifying innovative strategies for engagement. Analyze and report on campaign performance, using data-driven insights to optimize marketing investments. Qualifications 8+ years of DTC/HCP media experience in marketing strategy, campaign planning, and execution 2+ years pharma focus Hands on experience with Media Optimization Analytics Expertise in media buying, negotiations, and strategic recommendations. Strong communication, leadership, and analytical skills, with deep knowledge of DTC/HCP media landscape. Proven ability to design and execute omnichannel campaigns, maximizing audience engagement. Experience developing customer engagement strategies with large-scale budgets. Ability to analyze performance, define KPIs, and optimize marketing investment. A seasoned media strategist with a passion for omnichannel excellence in the pharmaceutical space. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Advertising, and Analyst Industries Pharmaceutical Manufacturing and Advertising Services Referrals increase your chances of interviewing at Analytic Recruiting Inc. by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Pension plan Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Performance Director” roles.
Director for Performance and Venue Operations
Boston, MA $90,000.00-$95,000.00 2 months ago Deputy Director of Racial & Social Justice
Boston, MA $140,000.00-$180,000.00 2 weeks ago Boston, MA $152,000.00-$275,000.00 2 days ago Boston, MA $180,000.00-$210,000.00 1 day ago Boston, MA $98,500.00-$209,000.00 1 day ago Sr Director - Business Insights and Channel Experimentation (Memphis, TN or Remote in USA)
Boston, MA $170,000.00-$315,000.00 5 days ago Group Account Director, Data Driven Performance
Boston, MA $148,400.00-$254,200.00 2 days ago Boston, MA $129,000.00-$161,000.00 2 weeks ago Lawrence, MA $120,000.00-$150,000.00 1 week ago Boston, MA $110,000.00-$115,000.00 3 weeks ago Boston, MA $184,000.00-$276,000.00 6 days ago Boston, MA $90,000.00-$140,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr