TestEquity LLC
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Director - Marketing
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TestEquity LLC Join to apply for the
Director - Marketing
role at
TestEquity LLC Summary of Position/Purpose:
TestEquity is looking for a Director of Marketing to oversee one of our brands, TEquipment. This role will be responsible for overseeing all aspects of the TEquipment marketing strategy, including digital advertising, Amazon/ebay commerce, SEO, product content, email and social media. As a player-coach, you will work alongside a small team of marketers dedicated to just the TEquipment division. You will have a key role in shaping our brand presence, optimizing conversion rates, and driving customer acquisition and retention. Description
Summary of Position/Purpose:
TestEquity is looking for a Director of Marketing to oversee one of our brands, TEquipment. This role will be responsible for overseeing all aspects of the TEquipment marketing strategy, including digital advertising, Amazon/ebay commerce, SEO, product content, email and social media. As a player-coach, you will work alongside a small team of marketers dedicated to just the TEquipment division. You will have a key role in shaping our brand presence, optimizing conversion rates, and driving customer acquisition and retention.
Essential Duties, Functions And/or Responsibilities
Strategic Planning & Execution:
Develop, implement, and refine a comprehensive marketing strategy aligned with business objectives and KPIs. Drive brand positioning, customer acquisition, and retention initiatives to expand our online presence. Analyze market trends, competitor strategies, and customer insights to inform and adjust marketing strategies.
Digital Marketing
Oversee and actively contribute to digital marketing campaigns, including paid search, SEO, email marketing and more. Drive the TEquipment marketplace strategy, focusing heavily on revenue and margin. Manage, monitor and optimize all product feeds (through Channable).
Content & Social Media Management
Contribute to content development strategy across the website, emails and social media Participate in managing and enhancing the already robust TEquipment supplier co-op program. Influence the development and execution of multi-channel supplier campaigns via content marketing, paid search, email and more.
Data Analysis & Reporting
Monitor and analyze campaign performance, leveraging data to make strategic adjustments and optimize marketing effectiveness. Prepare regular reports to communicate results and insights with key stakeholders, highlighting successes and areas for improvement.
Team Leadership
Mentor and manage a small team of marketers, fostering a collaborative and results-driven environment. Work closely with cross-functional teams, including product management, product content, pricing, commercial insights and customer support, to align marketing strategies with overall business goals. Facilitate skills development within the team, ensuring team members are well-equipped to achieve their goals and contribute to company success.
Qualifications
Education and/or Work Experience Requirements:
Bachelor’s degree in Marketing, Business, or related field is preferred 10+ years of experience in marketing, with a minimum of 5 years in an eCommerce environment. Proven track record in digital marketing, with hands-on experience in SEO, paid search, marketplace (Amazon & eBay) management Demonstrated ability to analyze marketing data, derive insights, and optimize strategies accordingly. Strong leadership skills with the ability to both coach and directly contribute to projects. Excellent communication, project management, and organizational skills. Proficiency with marketing tools (e.g., Google Analytics, Google Ads, Google Merchant Center, Channable or similar).
Physical Requirements
Ability to safely and successfully perform essential job functions in accordance with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards Ability to maintain regular and timely attendance in accordance with the ADA, FMLA, and other federal, state, and local regulations
This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.
TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at TestEquity LLC by 2x Get notified about new Marketing Director jobs in
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Director - Marketing
role at
TestEquity LLC Join to apply for the
Director - Marketing
role at
TestEquity LLC Summary of Position/Purpose:
TestEquity is looking for a Director of Marketing to oversee one of our brands, TEquipment. This role will be responsible for overseeing all aspects of the TEquipment marketing strategy, including digital advertising, Amazon/ebay commerce, SEO, product content, email and social media. As a player-coach, you will work alongside a small team of marketers dedicated to just the TEquipment division. You will have a key role in shaping our brand presence, optimizing conversion rates, and driving customer acquisition and retention. Description
Summary of Position/Purpose:
TestEquity is looking for a Director of Marketing to oversee one of our brands, TEquipment. This role will be responsible for overseeing all aspects of the TEquipment marketing strategy, including digital advertising, Amazon/ebay commerce, SEO, product content, email and social media. As a player-coach, you will work alongside a small team of marketers dedicated to just the TEquipment division. You will have a key role in shaping our brand presence, optimizing conversion rates, and driving customer acquisition and retention.
Essential Duties, Functions And/or Responsibilities
Strategic Planning & Execution:
Develop, implement, and refine a comprehensive marketing strategy aligned with business objectives and KPIs. Drive brand positioning, customer acquisition, and retention initiatives to expand our online presence. Analyze market trends, competitor strategies, and customer insights to inform and adjust marketing strategies.
Digital Marketing
Oversee and actively contribute to digital marketing campaigns, including paid search, SEO, email marketing and more. Drive the TEquipment marketplace strategy, focusing heavily on revenue and margin. Manage, monitor and optimize all product feeds (through Channable).
Content & Social Media Management
Contribute to content development strategy across the website, emails and social media Participate in managing and enhancing the already robust TEquipment supplier co-op program. Influence the development and execution of multi-channel supplier campaigns via content marketing, paid search, email and more.
Data Analysis & Reporting
Monitor and analyze campaign performance, leveraging data to make strategic adjustments and optimize marketing effectiveness. Prepare regular reports to communicate results and insights with key stakeholders, highlighting successes and areas for improvement.
Team Leadership
Mentor and manage a small team of marketers, fostering a collaborative and results-driven environment. Work closely with cross-functional teams, including product management, product content, pricing, commercial insights and customer support, to align marketing strategies with overall business goals. Facilitate skills development within the team, ensuring team members are well-equipped to achieve their goals and contribute to company success.
Qualifications
Education and/or Work Experience Requirements:
Bachelor’s degree in Marketing, Business, or related field is preferred 10+ years of experience in marketing, with a minimum of 5 years in an eCommerce environment. Proven track record in digital marketing, with hands-on experience in SEO, paid search, marketplace (Amazon & eBay) management Demonstrated ability to analyze marketing data, derive insights, and optimize strategies accordingly. Strong leadership skills with the ability to both coach and directly contribute to projects. Excellent communication, project management, and organizational skills. Proficiency with marketing tools (e.g., Google Analytics, Google Ads, Google Merchant Center, Channable or similar).
Physical Requirements
Ability to safely and successfully perform essential job functions in accordance with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards Ability to maintain regular and timely attendance in accordance with the ADA, FMLA, and other federal, state, and local regulations
This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.
TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at TestEquity LLC by 2x Get notified about new Marketing Director jobs in
Long Branch, NJ . Holmdel, NJ $125,000.00-$150,000.00 1 week ago Senior Vice President of Marketing - Dog & Cat Business Unit
Bradley Beach, NJ $150,000.00-$200,000.00 1 day ago Neptune City, NJ $185,000.00-$200,000.00 2 weeks ago Assistant Director of Enrollment Marketing
Lakewood, NJ $60,000.00-$65,000.00 1 month ago Senior Director, Market Research & Insights
Brooklyn, NY $120,000.00-$140,000.00 1 week ago Toms River, NJ $127,000.00-$179,400.00 5 days ago Neptune, NJ $81,625.00-$102,031.00 1 month ago Monroe, NJ $65,000.00-$85,000.00 3 weeks ago Lincroft, NJ $87,000.00-$94,000.00 1 week ago Long Branch, NJ $400,000.00-$700,000.00 7 months ago Tinton Falls, NJ $71,000.00-$81,650.00 1 week ago Brooklyn, NY $150,000.00-$225,000.00 1 week ago East Brunswick, NJ $31.90-$42.60 1 day ago Carteret, NJ $140,000.00-$160,000.00 1 week ago Regional Clinical Director, Hospice Home Care (Brooklyn & Staten Island)
Red Bank, NJ $110,000.00-$120,000.00 5 days ago Lakewood, NJ $90,000.00-$120,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr