Extremity Care
Director, IT Business Partner – Sales & Marketing
Extremity Care, Conshohocken, Pennsylvania, United States
Purpose
We are seeking a strategic and hands-on IT Business Partner to lead the technology roadmap for our Sales and Marketing functions. This Director-level role will serve as the primary liaison between IT and the Go-To-Market (GTM) teams, ensuring that our systems—particularly Salesforce.com and customer-facing platforms—effectively support business operations across the lead-to-cash lifecycle. The role will also support special projects across related functions such as Customer Success, Product Marketing, and Commercial Operations.
Responsibilities
Strategic Partnership:
Act as a trusted advisor to Sales, Marketing, and Customer Success leadership, aligning technology initiatives with business goals and growth strategies com Ownership:
Lead the configuration, optimization, and roadmap for Salesforce CRM, including Sales Cloud, Service Cloud, and Marketing integrations Customer Portal Development:
Oversee the design and implementation of custom customer service portals and digital engagement platforms Project Leadership:
Drive end-to-end delivery of GTM-related systems and projects, including vendor management, budgeting, and change management Process Optimization:
Identify and implement process improvements to enhance pipeline visibility, campaign effectiveness, and customer experience Stakeholder Engagement:
Collaborate with cross-functional teams including Sales Ops, Marketing Ops, Product, and IT to ensure seamless system integration and adoption Governance & Compliance:
Ensure systems meet data privacy, security, and compliance standards (e.g., GDPR, CCPA) Innovation & Scalability:
Evaluate and implement new technologies, Salesforce AppExchange solutions, and automation tools to support business growth Special Projects:
Support and lead occasional initiatives across SG&A functions Qualifications/Requirements 10+ years of experience in IT or Business Systems roles, with at least 5 years in a leadership capacity Proven experience as an IT Business Partner or Director supporting Sales, Marketing, or Customer Success functions Hands-on Salesforce.com expertise is required, including experience with Sales Cloud, Service Cloud, and integrations Experience with customer portal development and digital engagement platforms Strong understanding of GTM processes, CRM data models, and campaign/reporting workflows Experience managing cross-functional projects and vendor relationships Excellent communication, stakeholder management, and problem-solving skills Bachelor’s degree in Information Systems, Finance, or related field (MBA or equivalent preferred) This position requires the ability to travel, as needed, to support multi-site collaboration, project delivery, and stakeholder engagement Background in SaaS, B2B sales environments, or customer-centric digital transformation
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Act as a trusted advisor to Sales, Marketing, and Customer Success leadership, aligning technology initiatives with business goals and growth strategies com Ownership:
Lead the configuration, optimization, and roadmap for Salesforce CRM, including Sales Cloud, Service Cloud, and Marketing integrations Customer Portal Development:
Oversee the design and implementation of custom customer service portals and digital engagement platforms Project Leadership:
Drive end-to-end delivery of GTM-related systems and projects, including vendor management, budgeting, and change management Process Optimization:
Identify and implement process improvements to enhance pipeline visibility, campaign effectiveness, and customer experience Stakeholder Engagement:
Collaborate with cross-functional teams including Sales Ops, Marketing Ops, Product, and IT to ensure seamless system integration and adoption Governance & Compliance:
Ensure systems meet data privacy, security, and compliance standards (e.g., GDPR, CCPA) Innovation & Scalability:
Evaluate and implement new technologies, Salesforce AppExchange solutions, and automation tools to support business growth Special Projects:
Support and lead occasional initiatives across SG&A functions Qualifications/Requirements 10+ years of experience in IT or Business Systems roles, with at least 5 years in a leadership capacity Proven experience as an IT Business Partner or Director supporting Sales, Marketing, or Customer Success functions Hands-on Salesforce.com expertise is required, including experience with Sales Cloud, Service Cloud, and integrations Experience with customer portal development and digital engagement platforms Strong understanding of GTM processes, CRM data models, and campaign/reporting workflows Experience managing cross-functional projects and vendor relationships Excellent communication, stakeholder management, and problem-solving skills Bachelor’s degree in Information Systems, Finance, or related field (MBA or equivalent preferred) This position requires the ability to travel, as needed, to support multi-site collaboration, project delivery, and stakeholder engagement Background in SaaS, B2B sales environments, or customer-centric digital transformation
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