Brookfield Residential
Business Analyst (Salesforce)
Brookfield Residential, Costa Mesa, California, United States, 92626
Join to apply for the
Business Analyst (Salesforce)
role at
Brookfield Residential Join to apply for the
Business Analyst (Salesforce)
role at
Brookfield Residential Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Brookfield Residential Strategic Talent Acquisition Leader | Real Estate Development Expertise | Driving Scalable Growth Through People, Process & Culture
Location
Costa Mesa - 3200 Park Center Drive, Suite 1000
Business
At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.
If you're ready to be a part of our team, we encourage you to apply.
Overview
Job Description
We are seeking a highly capable Salesforce Business Analyst with proven expertise in Salesforce Sales Cloud and Account Engagement (formerly Pardot). This role is ideal for someone who combines strong technical Salesforce administration skills with a deep understanding of CRM systems and marketing automation—plus the ability to communicate effectively across teams.
The successful candidate will collaborate with marketing, sales, and operations to translate business requirements into scalable Salesforce solutions that align with organizational goals and drive growth. A key focus of this role is ensuring seamless integration, automation, and data flow between Salesforce and Account Engagement to support lead management, sales enablement, and marketing campaigns.
Key Deliverables
Configure and manage Salesforce Sales Cloud to support the full sales lifecycle—from lead generation to opportunity close and post-sale follow-up. Create and maintain custom objects, fields, record types, validation rules, approval processes, and page layouts to reflect business operations. Implement and optimize opportunity management, including deal stages, sales paths, and automations to improve efficiency and visibility. Build and maintain reports and dashboards for real-time visibility into sales performance, activities, pipeline health, and quota attainment. Enhance user experience and adoption through training, documentation, and iterative system enhancements based on user feedback. Partner with IT or integration teams to connect Sales Cloud with other business systems. Administer Account Engagement (Pardot), including segmentation, automation rules, dynamic content, lead scoring & grading, and engagement programs. Develop and launch multi-touch nurture programs, form handlers, landing pages, and email campaigns in collaboration with marketing. Ensure accurate campaign attribution and lead tracking using Connected Campaigns, UTM parameters, and B2B Marketing Analytics dashboards. Collaborate with marketing to measure and report on campaign performance metrics (e.g., email engagement, conversion rates, Marketing/Sales Qualified Lead rates). Maintain integration health between Account Engagement and Sales Cloud, including data sync settings, field mappings, and Marketing Data Sharing rules. Proactively identify and resolve data sync issues, form errors, and campaign tracking discrepancies to ensure data accuracy and performance. Stay current with platform updates and best practices around email deliverability, GDPR compliance, and list management.
What You Bring
3+ years of hands-on experience in both Sales Cloud and Account Engagement (Pardot), with a focus on administration, analysis, and process optimization. Education: Bachelor’s degree in Marketing, Business, Information Systems, or a related field—or equivalent professional experience. Salesforce Certifications: Salesforce Certified Administrator, Business Analyst, and Account Engagement Specialist. Strong understanding of sales methodologies and marketing funnel strategies. Demonstrated ability to lead cross-functional projects, gather and analyze requirements, and implement scalable, aligned solutions. Excellent communication and collaboration skills with both technical and non-technical stakeholders. Proficiency with Salesforce Flow Builder to automate sales and marketing processes. Experience integrating third-party tools via API connectors (e.g., Google Analytics) to enhance tracking, reporting, and automation. Working knowledge of B2B Marketing Analytics (B2BMA), including custom datasets and dashboards. Background in CRM data hygiene, duplicate management, and governance best practices.
What We Offer
Competitive compensation Base Salary Range: $85,000 - $100,000 Annual Bonus Potential: 15% Excellent extended medical, dental and vision benefits beginning day 1 401(k) matching, vesting begins day 1 Career development programs Charitable donation matching Paid Volunteer Hours Paid parental leave Family planning assistance including IVF, surrogacy and adoptions options Wellness and mental health resources Pet insurance offering A culture based on our values of Passion, Integrity and Community
#BRP
Brookfield Residential participates in the E-Verify process to confirm the eligibility of candidates to work in the United States.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Analyst and Information Technology Referrals increase your chances of interviewing at Brookfield Residential by 2x Sign in to set job alerts for “Business Analyst” roles.
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Business Analyst (Salesforce)
role at
Brookfield Residential Join to apply for the
Business Analyst (Salesforce)
role at
Brookfield Residential Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Brookfield Residential Strategic Talent Acquisition Leader | Real Estate Development Expertise | Driving Scalable Growth Through People, Process & Culture
Location
Costa Mesa - 3200 Park Center Drive, Suite 1000
Business
At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.
If you're ready to be a part of our team, we encourage you to apply.
Overview
Job Description
We are seeking a highly capable Salesforce Business Analyst with proven expertise in Salesforce Sales Cloud and Account Engagement (formerly Pardot). This role is ideal for someone who combines strong technical Salesforce administration skills with a deep understanding of CRM systems and marketing automation—plus the ability to communicate effectively across teams.
The successful candidate will collaborate with marketing, sales, and operations to translate business requirements into scalable Salesforce solutions that align with organizational goals and drive growth. A key focus of this role is ensuring seamless integration, automation, and data flow between Salesforce and Account Engagement to support lead management, sales enablement, and marketing campaigns.
Key Deliverables
Configure and manage Salesforce Sales Cloud to support the full sales lifecycle—from lead generation to opportunity close and post-sale follow-up. Create and maintain custom objects, fields, record types, validation rules, approval processes, and page layouts to reflect business operations. Implement and optimize opportunity management, including deal stages, sales paths, and automations to improve efficiency and visibility. Build and maintain reports and dashboards for real-time visibility into sales performance, activities, pipeline health, and quota attainment. Enhance user experience and adoption through training, documentation, and iterative system enhancements based on user feedback. Partner with IT or integration teams to connect Sales Cloud with other business systems. Administer Account Engagement (Pardot), including segmentation, automation rules, dynamic content, lead scoring & grading, and engagement programs. Develop and launch multi-touch nurture programs, form handlers, landing pages, and email campaigns in collaboration with marketing. Ensure accurate campaign attribution and lead tracking using Connected Campaigns, UTM parameters, and B2B Marketing Analytics dashboards. Collaborate with marketing to measure and report on campaign performance metrics (e.g., email engagement, conversion rates, Marketing/Sales Qualified Lead rates). Maintain integration health between Account Engagement and Sales Cloud, including data sync settings, field mappings, and Marketing Data Sharing rules. Proactively identify and resolve data sync issues, form errors, and campaign tracking discrepancies to ensure data accuracy and performance. Stay current with platform updates and best practices around email deliverability, GDPR compliance, and list management.
What You Bring
3+ years of hands-on experience in both Sales Cloud and Account Engagement (Pardot), with a focus on administration, analysis, and process optimization. Education: Bachelor’s degree in Marketing, Business, Information Systems, or a related field—or equivalent professional experience. Salesforce Certifications: Salesforce Certified Administrator, Business Analyst, and Account Engagement Specialist. Strong understanding of sales methodologies and marketing funnel strategies. Demonstrated ability to lead cross-functional projects, gather and analyze requirements, and implement scalable, aligned solutions. Excellent communication and collaboration skills with both technical and non-technical stakeholders. Proficiency with Salesforce Flow Builder to automate sales and marketing processes. Experience integrating third-party tools via API connectors (e.g., Google Analytics) to enhance tracking, reporting, and automation. Working knowledge of B2B Marketing Analytics (B2BMA), including custom datasets and dashboards. Background in CRM data hygiene, duplicate management, and governance best practices.
What We Offer
Competitive compensation Base Salary Range: $85,000 - $100,000 Annual Bonus Potential: 15% Excellent extended medical, dental and vision benefits beginning day 1 401(k) matching, vesting begins day 1 Career development programs Charitable donation matching Paid Volunteer Hours Paid parental leave Family planning assistance including IVF, surrogacy and adoptions options Wellness and mental health resources Pet insurance offering A culture based on our values of Passion, Integrity and Community
#BRP
Brookfield Residential participates in the E-Verify process to confirm the eligibility of candidates to work in the United States.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Analyst and Information Technology Referrals increase your chances of interviewing at Brookfield Residential by 2x Sign in to set job alerts for “Business Analyst” roles.
Newport Beach, CA $32.75-$40.03 2 weeks ago Irvine, CA $65,000.00-$75,000.00 4 days ago Associate Business Analyst - 3 Month Contract
Buena Park, CA $90,000.00-$95,000.00 3 weeks ago Fountain Valley, CA $96,550.00-$138,061.00 5 days ago Newport Beach, CA $120,000.00-$125,000.00 1 month ago Carson, CA $60,000.00-$70,000.00 3 days ago Santa Ana, CA $100,000.00-$150,000.00 3 days ago Buena Park, CA $85,000.00-$90,000.00 3 weeks ago Orange, CA $72,096.00-$115,353.00 2 weeks ago Irvine, CA $90,000.00-$142,500.00 1 hour ago Santa Ana, CA $132,900.00-$166,100.00 13 hours ago Irvine, CA $90,000.00-$142,500.00 1 hour ago Air Dominance & Strike - Business Operations Analyst
Business Development Support Analyst (Newport Beach, CA)
Newport Beach, CA $75,000.00-$81,000.00 1 week ago Apartments.com - Senior Technical Business Analyst
Irvine, CA $99,000.00-$170,000.00 2 weeks ago Functional Business Analyst (SAP-SD/MM) (SSO Division - Irvine, CA)
Irvine, CA $97,863.00-$157,990.00 2 weeks ago Long Beach, CA $80,300.00-$114,840.00 1 week ago Long Beach, CA $80,300.00-$114,840.00 1 week ago Irvine, CA $94,600.00-$127,600.00 1 day ago Newport Beach, CA $110,000.00-$145,000.00 3 weeks ago Reverse Logistics Business Analyst WMS- Chinese Bilingual
Irvine, CA $100,000.00-$115,000.00 1 day ago Senior Strategy & Business Development Analyst
Irvine, CA $112,700.00-$168,500.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr