Serenity Home Healthcare Inc.
Director of Business Development
Serenity Home Healthcare Inc., Niles, Illinois, United States, 60714
At Serenity, our mission is simple and meaningful: to provide compassionate, high-quality home care services that allow individuals and families to live safely, independently, and with dignity. We believe strong community partnerships and ethical growth are essential to delivering exceptional care. As we continue to expand across Illinois, we are seeking a Director of Business Development who is passionate about healthcare, relationship-driven growth, and leading strategic market expansion.
Job Overview The Director of Business Development – Illinois is a senior leadership role responsible for driving growth, strengthening referral partnerships, and expanding Serenity’s presence across the state. This individual will lead and execute statewide business development strategy while managing a team of marketers and recruiters to ensure growth goals are supported by adequate staffing. This role requires a leader who can balance external relationship development with internal team leadership—aligning marketing efforts, referral growth, and caregiver recruitment to support sustainable census growth and operational success across Illinois.
Key Responsibilities
Develop and execute a comprehensive business development strategy to drive census growth and market expansion across Illinois
Build, manage, and strengthen referral relationships with hospitals, physicians, social workers, care coordinators, community organizations, and other key partners
Identify new growth opportunities, service lines, and geographic markets aligned with Serenity’s mission
Utilize Salesforce to track leads, referral activity, outreach efforts, and performance metrics
Lead and support outreach initiatives, including in-person meetings, presentations, and community engagement
Collaborate with operations and leadership teams to ensure smooth onboarding and retention of referral partners and clients
Prepare and present tailored proposals and partnership agreements
Support contract development and negotiations with referral sources and strategic partners
Monitor market trends, competitor activity, and referral patterns to inform strategy
Track performance outcomes and adjust strategies to meet or exceed growth targets
Added Leadership & Collaboration Responsibilities
Lead, coach, and manage a team of marketing professionals to drive referral growth and market expansion
Partner closely with caregiver recruiters to align business development efforts with hiring needs and workforce capacity
Establish goals, monitor performance metrics, and provide ongoing feedback to marketing staff to ensure alignment with organizational growth targets
Collaborate with recruitment leadership to ensure marketing initiatives support timely caregiver onboarding and retention
Qualifications & Experience
Minimum
3+ years of marketing and/or business development experience , preferably in healthcare
At least 1+ year of home care or home health experience required
Strong relationship‑building and stakeholder management skills
Demonstrated ability to develop and implement successful growth strategies
Excellent negotiation, communication, and presentation skills
Highly organized, self‑motivated, and results‑oriented
Ability to travel throughout Illinois as needed
Proficiency with Microsoft Office and related business tools
Preferred Qualifications
Prior experience managing or leading teams, including marketing and/or recruitment functions
Experience working with referral‑driven healthcare models
Familiarity with Illinois home care regulations and market dynamics
401(k)
401(k) matching
Health insurance
Paid time off
Vision insurance
Experience
Marketing in Homecare: 3 years (Required)
Business development: 3 years (Required)
Home care: 1 year (Required)
Salesforce: 3 years (Required)
CRM software: 3 years (Required)
Leadership: 3 years (Required)
Pay rate $32-$34 per hour based on experience
Seniority level
Director
Employment type
Full-time
Job function
Business Development and Sales
Industries
Hospitals and Health Care
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Job Overview The Director of Business Development – Illinois is a senior leadership role responsible for driving growth, strengthening referral partnerships, and expanding Serenity’s presence across the state. This individual will lead and execute statewide business development strategy while managing a team of marketers and recruiters to ensure growth goals are supported by adequate staffing. This role requires a leader who can balance external relationship development with internal team leadership—aligning marketing efforts, referral growth, and caregiver recruitment to support sustainable census growth and operational success across Illinois.
Key Responsibilities
Develop and execute a comprehensive business development strategy to drive census growth and market expansion across Illinois
Build, manage, and strengthen referral relationships with hospitals, physicians, social workers, care coordinators, community organizations, and other key partners
Identify new growth opportunities, service lines, and geographic markets aligned with Serenity’s mission
Utilize Salesforce to track leads, referral activity, outreach efforts, and performance metrics
Lead and support outreach initiatives, including in-person meetings, presentations, and community engagement
Collaborate with operations and leadership teams to ensure smooth onboarding and retention of referral partners and clients
Prepare and present tailored proposals and partnership agreements
Support contract development and negotiations with referral sources and strategic partners
Monitor market trends, competitor activity, and referral patterns to inform strategy
Track performance outcomes and adjust strategies to meet or exceed growth targets
Added Leadership & Collaboration Responsibilities
Lead, coach, and manage a team of marketing professionals to drive referral growth and market expansion
Partner closely with caregiver recruiters to align business development efforts with hiring needs and workforce capacity
Establish goals, monitor performance metrics, and provide ongoing feedback to marketing staff to ensure alignment with organizational growth targets
Collaborate with recruitment leadership to ensure marketing initiatives support timely caregiver onboarding and retention
Qualifications & Experience
Minimum
3+ years of marketing and/or business development experience , preferably in healthcare
At least 1+ year of home care or home health experience required
Strong relationship‑building and stakeholder management skills
Demonstrated ability to develop and implement successful growth strategies
Excellent negotiation, communication, and presentation skills
Highly organized, self‑motivated, and results‑oriented
Ability to travel throughout Illinois as needed
Proficiency with Microsoft Office and related business tools
Preferred Qualifications
Prior experience managing or leading teams, including marketing and/or recruitment functions
Experience working with referral‑driven healthcare models
Familiarity with Illinois home care regulations and market dynamics
401(k)
401(k) matching
Health insurance
Paid time off
Vision insurance
Experience
Marketing in Homecare: 3 years (Required)
Business development: 3 years (Required)
Home care: 1 year (Required)
Salesforce: 3 years (Required)
CRM software: 3 years (Required)
Leadership: 3 years (Required)
Pay rate $32-$34 per hour based on experience
Seniority level
Director
Employment type
Full-time
Job function
Business Development and Sales
Industries
Hospitals and Health Care
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