The Joint Chiropractic
Vice President of Digital Media & Regional Marketing
The Joint Chiropractic, Scottsdale, Arizona, us, 85261
Vice President of Digital Media & Regional Marketing
Join to apply for the
Vice President of Digital Media & Regional Marketing
role at
The Joint Chiropractic .
Company Overview The Joint Corp. in Scottsdale, AZ is a public company that revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation’s largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. Seeing over 12 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Ranked number one on Forbes ’ 2022 America's Best Small Companies list, number three on Fortune’s 100 Fastest-Growing Companies list and consistently named to Franchise Times “Top 400+ Franchises” and Entrepreneur’s “Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail.
Position Overview We are seeking a dynamic and results-driven
Vice President of Digital Media & Regional Marketing
to join our team. This critical leadership role will own the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition, enhance brand visibility, and improve clinic-level performance across multiple markets.
The ideal candidate is both a digital strategist and a regional marketing architect — someone who can optimize paid media campaigns, lead SEO and performance marketing, and seamlessly connect national strategy with local market impact. This leader will work cross-functionally to elevate our marketing effectiveness while fostering strong relationships with franchisees and regional teams.
Role and Responsibilities Digital Media Strategy and Performance
Own the strategy for paid digital media (search, social, display, video), SEO, and performance marketing
Optimize media mix and budget allocation to improve acquisition and ROI
Manage digital agencies and internal teams to ensure effective campaign execution
Lead marketing spend audits and establish a framework to optimize budget allocation
Regional Marketing Leadership
Define regional and co‑op strategies to amplify media effectiveness and strengthen franchisee collaboration
Develop regional marketing playbooks aligned with national strategy, covering local store marketing, new clinic launches, and SEO
Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams
Support local marketing activations and establish marketing spend compliance processes
Integrated Campaign Development & Brand Messaging
Ensure consistency of brand voice and messaging across national, regional, and local campaigns
Partner with creative and content teams to deliver integrated, multi‑platform campaigns
Lead the launch of major integrated campaigns that elevate brand awareness and relevance
Data Insights and Optimization
Build a robust reporting framework to track digital and regional performance
Use data insights and A/B testing to inform decision‑making and optimize campaigns
Ensure accurate and timely reporting of marketing performance to leadership
Innovation
Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments
Lead the introduction of new products, services, or wellness programs that enhance patient acquisition and retention
Team & Vendor Management
Lead, hire, and mentor the digital media and regional marketing teams
Oversee media agency relationships, ensuring alignment and strong performance
Foster a culture of accountability, innovation, and engagement
Strengthen franchisee satisfaction with marketing support and agency partnerships
Requirements
10+ years of experience in digital marketing and/or regional marketing, specifically within a franchisor brand and multi‑unit retail environment
3+ years in a senior leadership role, with success leading cross‑functional and agency teams
Deep expertise in paid media, SEO, performance marketing, and regional marketing strategy
Strong financial and business acumen; ability to optimize marketing spend and drive outcomes
Experience developing and executing integrated campaigns across national and local levels
Strong coaching, mentoring, and change management skills
Excellent strategic thinking, organizational influence, and forward vision
Familiarity with CRM, CMS, and marketing automation platforms a plus
This role follows a hybrid schedule and will require an in‑office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday‑Thursday).
Compensation
Salary: $160k - $180k DOE plus incentive compensation
Medical, Dental, Vision
401(k) with company match
PTO Accrual
What The Joint Chiropractic Offers Work/Life Balance We prioritize work‑life balance through shorter meeting times, a hybrid schedule, and a supportive atmosphere, allowing you to manage your personal and professional commitments effectively.
Comprehensive Health Benefits We provide robust health benefits, including medical, dental, and vision coverage, a 401(k) plan with a generous match, and a complimentary Joint membership to ensure regular adjustments for optimal health.
Engaging Company Culture Join us for exciting company‑sponsored events such as holiday parties, “Bring Your Kid to Work Day,” and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together.
On‑Site Amenities Take advantage of our beautiful on‑site gym and fully stocked kitchen, designed to enhance your health and wellness throughout the workday.
Career Development and Support We believe in nurturing your career through continuous coaching, training, and collaboration. Our transparent communication culture includes regular all‑hands meetings, communication emails, and one‑on‑one check‑ins to ensure everyone is aligned and supported.
Employee Recognition We celebrate our team’s achievements through various recognition initiatives, ensuring that every employee feels valued for their hard work and contributions. The “Action Hero Award” is personally selected by our CEO, Sanjiv Razdan.
Diversity, Equity & Inclusion At The Joint Chiropractic, we embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. We believe in fostering an environment where every individual’s voice is heard and respected.
#J-18808-Ljbffr
Vice President of Digital Media & Regional Marketing
role at
The Joint Chiropractic .
Company Overview The Joint Corp. in Scottsdale, AZ is a public company that revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation’s largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. Seeing over 12 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Ranked number one on Forbes ’ 2022 America's Best Small Companies list, number three on Fortune’s 100 Fastest-Growing Companies list and consistently named to Franchise Times “Top 400+ Franchises” and Entrepreneur’s “Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail.
Position Overview We are seeking a dynamic and results-driven
Vice President of Digital Media & Regional Marketing
to join our team. This critical leadership role will own the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition, enhance brand visibility, and improve clinic-level performance across multiple markets.
The ideal candidate is both a digital strategist and a regional marketing architect — someone who can optimize paid media campaigns, lead SEO and performance marketing, and seamlessly connect national strategy with local market impact. This leader will work cross-functionally to elevate our marketing effectiveness while fostering strong relationships with franchisees and regional teams.
Role and Responsibilities Digital Media Strategy and Performance
Own the strategy for paid digital media (search, social, display, video), SEO, and performance marketing
Optimize media mix and budget allocation to improve acquisition and ROI
Manage digital agencies and internal teams to ensure effective campaign execution
Lead marketing spend audits and establish a framework to optimize budget allocation
Regional Marketing Leadership
Define regional and co‑op strategies to amplify media effectiveness and strengthen franchisee collaboration
Develop regional marketing playbooks aligned with national strategy, covering local store marketing, new clinic launches, and SEO
Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams
Support local marketing activations and establish marketing spend compliance processes
Integrated Campaign Development & Brand Messaging
Ensure consistency of brand voice and messaging across national, regional, and local campaigns
Partner with creative and content teams to deliver integrated, multi‑platform campaigns
Lead the launch of major integrated campaigns that elevate brand awareness and relevance
Data Insights and Optimization
Build a robust reporting framework to track digital and regional performance
Use data insights and A/B testing to inform decision‑making and optimize campaigns
Ensure accurate and timely reporting of marketing performance to leadership
Innovation
Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments
Lead the introduction of new products, services, or wellness programs that enhance patient acquisition and retention
Team & Vendor Management
Lead, hire, and mentor the digital media and regional marketing teams
Oversee media agency relationships, ensuring alignment and strong performance
Foster a culture of accountability, innovation, and engagement
Strengthen franchisee satisfaction with marketing support and agency partnerships
Requirements
10+ years of experience in digital marketing and/or regional marketing, specifically within a franchisor brand and multi‑unit retail environment
3+ years in a senior leadership role, with success leading cross‑functional and agency teams
Deep expertise in paid media, SEO, performance marketing, and regional marketing strategy
Strong financial and business acumen; ability to optimize marketing spend and drive outcomes
Experience developing and executing integrated campaigns across national and local levels
Strong coaching, mentoring, and change management skills
Excellent strategic thinking, organizational influence, and forward vision
Familiarity with CRM, CMS, and marketing automation platforms a plus
This role follows a hybrid schedule and will require an in‑office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday‑Thursday).
Compensation
Salary: $160k - $180k DOE plus incentive compensation
Medical, Dental, Vision
401(k) with company match
PTO Accrual
What The Joint Chiropractic Offers Work/Life Balance We prioritize work‑life balance through shorter meeting times, a hybrid schedule, and a supportive atmosphere, allowing you to manage your personal and professional commitments effectively.
Comprehensive Health Benefits We provide robust health benefits, including medical, dental, and vision coverage, a 401(k) plan with a generous match, and a complimentary Joint membership to ensure regular adjustments for optimal health.
Engaging Company Culture Join us for exciting company‑sponsored events such as holiday parties, “Bring Your Kid to Work Day,” and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together.
On‑Site Amenities Take advantage of our beautiful on‑site gym and fully stocked kitchen, designed to enhance your health and wellness throughout the workday.
Career Development and Support We believe in nurturing your career through continuous coaching, training, and collaboration. Our transparent communication culture includes regular all‑hands meetings, communication emails, and one‑on‑one check‑ins to ensure everyone is aligned and supported.
Employee Recognition We celebrate our team’s achievements through various recognition initiatives, ensuring that every employee feels valued for their hard work and contributions. The “Action Hero Award” is personally selected by our CEO, Sanjiv Razdan.
Diversity, Equity & Inclusion At The Joint Chiropractic, we embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. We believe in fostering an environment where every individual’s voice is heard and respected.
#J-18808-Ljbffr