Intuit
Staff Product Marketing Manager, QBO & Workforce Activation - Accountants
Intuit, San Francisco, California, United States, 94199
Staff Product Marketing Manager, QBO & Workforce Activation - Accountants
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Staff Product Marketing Manager, QBO & Workforce Activation - Accountants
role at
Intuit
Overview Intuit’s Global Business Solutions Group (GBSG) relies on Accountants—our most trusted advisors—to drive significant customer acquisition and ecosystem growth towards our GBSG customer acquisition goals across SMB and Mid‑Market segments.
The mission of this Product Marketing leader is to own the end‑to‑end commercialization and GTM strategy for the core QuickBooks Online (QBO) platform and Payroll/Workforce Solutions (WFS) within the Accountant Channel. This role centers on two critical areas: 1) Platform Commercialization: Define the platform value proposition and optimize the commercial strategy (SKUs, bundles, attach). 2) Value Translation: Translate the evolving platform experience and Agentic AI benefits to drive adoption and retention.
This role requires a leader who is both a master strategist (inbound PMM) and a flawless executor (outbound GTM), leading strategic initiatives to drive QBO and Payroll adoption. You will be the definitive voice of the accountant for QBO platform and Payroll products, tirelessly advocating for the channel’s needs while simultaneously executing high‑impact GTM campaigns that drive measurable commercial outcomes.
Responsibilities Success in this role is directly measured by PMM’s ability to drive significant, measurable commercial outcomes for the Accountant Channel:
Platform Acquisition (GNS & NTTF): Drive substantial growth in QuickBooks Online subscribers (GNS) and New‑to‑Franchise (NTTF) customers, specifically by maximizing conversion within the channel's highest‑volume workflow. This includes defining and executing on platform adoption targets.
Multi‑Product Expansion & Growth: Maximize the adoption and usage of high‑value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant‑served clients. Key metrics include QBO w/ Payroll attach, Payroll activation, and overall multi‑product attach lift.
Purchase Path Performance: Maximize conversion by owning the end‑to‑end purchasing experience, specifically driving buy‑path conversion improvement.
Friction Reduction & Trust: Successfully champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics/sentiment.
Campaign Performance: Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations like AI agents of our QBO platform.
Key Responsibilities
Voice of the Accountant (VOA) & Product Advocacy (Inbound PMM)
VOA Capture & Champion: Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis. Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant’s workflow, fiduciary duty, and trust concerns top‑of‑mind.
Influence Product Roadmap: Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation.
Platform Commercialization & Go‑to‑Market (Outbound PMM)
Platform Narrative: Positioning & Messaging: Define the core Platform Narrative and its associated messaging and positioning.
End‑to‑End GTM Ownership: Own and execute the end‑to‑end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel.
Commercialization Strategy: Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning.
Purchase Path Optimization: Work with PMM & Product to directly influence performance in key ecosystem growth experiences.
Campaign Leadership & Execution: Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products.
Platform Experience & Change Management (Value Translation)
Translate Platform Evolution: Define and communicate the new platform experience for accountants and how workflows evolve in the platform.
Articulate Agentic AI Value: Translate Agentic AI and platform evolution into clear accountant value to drive platform readiness, adoption, and retention.
Platform Change Management: Lead the PMM strategy for major platform rollouts, developing comprehensive change management materials and communications.
Qualifications
BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus.
10+ years of professional experience in marketing, specifically driving high‑volume, measurable go‑to‑market strategies within a digital channel or sales‑supported environment.
Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams.
Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities into winning positioning and messaging that drives commercial results.
Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Bay Area, California: $158,000–$213,500 Southern California: $150,500–$203,500
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
Additional Information Referrals increase your chances of interviewing at Intuit by 2x.
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Staff Product Marketing Manager, QBO & Workforce Activation - Accountants
role at
Intuit
Overview Intuit’s Global Business Solutions Group (GBSG) relies on Accountants—our most trusted advisors—to drive significant customer acquisition and ecosystem growth towards our GBSG customer acquisition goals across SMB and Mid‑Market segments.
The mission of this Product Marketing leader is to own the end‑to‑end commercialization and GTM strategy for the core QuickBooks Online (QBO) platform and Payroll/Workforce Solutions (WFS) within the Accountant Channel. This role centers on two critical areas: 1) Platform Commercialization: Define the platform value proposition and optimize the commercial strategy (SKUs, bundles, attach). 2) Value Translation: Translate the evolving platform experience and Agentic AI benefits to drive adoption and retention.
This role requires a leader who is both a master strategist (inbound PMM) and a flawless executor (outbound GTM), leading strategic initiatives to drive QBO and Payroll adoption. You will be the definitive voice of the accountant for QBO platform and Payroll products, tirelessly advocating for the channel’s needs while simultaneously executing high‑impact GTM campaigns that drive measurable commercial outcomes.
Responsibilities Success in this role is directly measured by PMM’s ability to drive significant, measurable commercial outcomes for the Accountant Channel:
Platform Acquisition (GNS & NTTF): Drive substantial growth in QuickBooks Online subscribers (GNS) and New‑to‑Franchise (NTTF) customers, specifically by maximizing conversion within the channel's highest‑volume workflow. This includes defining and executing on platform adoption targets.
Multi‑Product Expansion & Growth: Maximize the adoption and usage of high‑value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant‑served clients. Key metrics include QBO w/ Payroll attach, Payroll activation, and overall multi‑product attach lift.
Purchase Path Performance: Maximize conversion by owning the end‑to‑end purchasing experience, specifically driving buy‑path conversion improvement.
Friction Reduction & Trust: Successfully champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics/sentiment.
Campaign Performance: Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations like AI agents of our QBO platform.
Key Responsibilities
Voice of the Accountant (VOA) & Product Advocacy (Inbound PMM)
VOA Capture & Champion: Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis. Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant’s workflow, fiduciary duty, and trust concerns top‑of‑mind.
Influence Product Roadmap: Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation.
Platform Commercialization & Go‑to‑Market (Outbound PMM)
Platform Narrative: Positioning & Messaging: Define the core Platform Narrative and its associated messaging and positioning.
End‑to‑End GTM Ownership: Own and execute the end‑to‑end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel.
Commercialization Strategy: Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning.
Purchase Path Optimization: Work with PMM & Product to directly influence performance in key ecosystem growth experiences.
Campaign Leadership & Execution: Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products.
Platform Experience & Change Management (Value Translation)
Translate Platform Evolution: Define and communicate the new platform experience for accountants and how workflows evolve in the platform.
Articulate Agentic AI Value: Translate Agentic AI and platform evolution into clear accountant value to drive platform readiness, adoption, and retention.
Platform Change Management: Lead the PMM strategy for major platform rollouts, developing comprehensive change management materials and communications.
Qualifications
BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus.
10+ years of professional experience in marketing, specifically driving high‑volume, measurable go‑to‑market strategies within a digital channel or sales‑supported environment.
Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams.
Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities into winning positioning and messaging that drives commercial results.
Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization.
Compensation and Benefits Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Bay Area, California: $158,000–$213,500 Southern California: $150,500–$203,500
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
Additional Information Referrals increase your chances of interviewing at Intuit by 2x.
#J-18808-Ljbffr