Utah Staffing is hiring: Data Analyst - Outreach Analytics in Salt Lake City

Data Analyst - Outreach Analytics

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 308 Pay Range: $73,000.00 - $109,400.00

Job Description: What if your analysis helped more people access a college education? At WGU, we use data to drive access, equity, and innovation. Come and support WGU's mission to expand access to education by analyzing data from marketing campaigns, enrollment funnels, and outreach initiatives. Your work will help shape how thousands of students discover, choose, and succeed at WGU.

The Institutional Analytics and Research (IAR) team supports and enables most university teams, departments, and colleges to make data-informed decisions that lead to better student outcomes. Our analysts, scientists, researchers, and managers are distributed across several teams: Institutional Research, Institutional Metrics and Insights, Outreach Analytics, Faculty Analytics, Curriculum Analytics, and Student Success Analytics.

The Role: Data Analyst - Outreach Analytics

As a Data Analyst on the Outreach Analytics team, you will work at the intersection of marketing, enrollment, and regional operations-turning customer journey data into actionable insights that drive strategy and impact. Your work will help inform key decisions, improve student engagement, and support continuous improvement across the university.

What You'll Do:

• Write and optimize SQL queries to extract, transform, and analyze data from complex sources
• Build and maintain Tableau dashboards to visualize trends, patterns, and campaign performance
• Apply statistical methods to interpret data, identify insights, and support decision-making
• Collaborate with Data Engineering to improve data pipelines and reporting structures
• Identify and resolve data quality issues to ensure accuracy and consistency
• Present findings in clear, compelling ways to technical and non-technical audiences

What You Bring:

• Bachelor's degree in a related discipline
• 3 years of related experience in Data Analysis, Business Intelligence, or Data Science
• Experience with SQL (queries, subqueries, joins, aggregation, window functions, CTEs, performance tuning)
• Experience with Tableau for data visualization
• Experience with statistical analysis
• Bonus if you have experience in higher education, marketing analytics, or learner success analytics

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.