Akraya, Inc.
B2B Marketing Analytics Manager: 25-06934
Akraya, Inc., San Jose, California, United States, 95199
B2B Marketing Analytics Manager: 25-06934
Location: San Jose, CA | Contract Type: W2 | Duration: 12+ months | Pay Range: $58 - $61 per hour on W2 Primary Skills
Campaign Analytics, B2B Marketing, SQL, CRM/Dynamics, Storytelling Job Summary
Client seeks a Marketing Analytics Manager with a strong analytical background and strategic thinking to spearhead our integrated campaigns' measurement, analysis, and optimization efforts. This role transforms complex marketing data into actionable insights to enhance strategic decision‑making and maximize ROI. A deep understanding of marketing technology, campaign attribution, and statistical modeling is essential. Key Responsibilities
Develop comprehensive measurement frameworks for integrated marketing campaigns across all channels. Conduct in-depth analysis to identify success drivers and optimization areas, translating data into actionable insights. Implement and evolve marketing attribution models to assess incremental impact and ROI accurately. Design and automate interactive dashboards and reports for real‑time campaign monitoring. Lead A/B testing and experimentation to improve campaign effectiveness and efficiency. Must-Have Skills
Expert proficiency in SQL and advanced data visualization tools (e.g., Tableau, Power BI). Hands‑on experience with marketing attribution models and campaign performance metrics. Strong analytical capabilities with an ability to apply statistical methods to analyze campaign data. Industry Experience
Previous experience in the B2B or SaaS technology industry is preferred. About Akraya
Akraya is an award‑winning IT staffing firm consistently recognized for its commitment to excellence and a thriving work environment. Recent accolades include Inc's Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022).
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Location: San Jose, CA | Contract Type: W2 | Duration: 12+ months | Pay Range: $58 - $61 per hour on W2 Primary Skills
Campaign Analytics, B2B Marketing, SQL, CRM/Dynamics, Storytelling Job Summary
Client seeks a Marketing Analytics Manager with a strong analytical background and strategic thinking to spearhead our integrated campaigns' measurement, analysis, and optimization efforts. This role transforms complex marketing data into actionable insights to enhance strategic decision‑making and maximize ROI. A deep understanding of marketing technology, campaign attribution, and statistical modeling is essential. Key Responsibilities
Develop comprehensive measurement frameworks for integrated marketing campaigns across all channels. Conduct in-depth analysis to identify success drivers and optimization areas, translating data into actionable insights. Implement and evolve marketing attribution models to assess incremental impact and ROI accurately. Design and automate interactive dashboards and reports for real‑time campaign monitoring. Lead A/B testing and experimentation to improve campaign effectiveness and efficiency. Must-Have Skills
Expert proficiency in SQL and advanced data visualization tools (e.g., Tableau, Power BI). Hands‑on experience with marketing attribution models and campaign performance metrics. Strong analytical capabilities with an ability to apply statistical methods to analyze campaign data. Industry Experience
Previous experience in the B2B or SaaS technology industry is preferred. About Akraya
Akraya is an award‑winning IT staffing firm consistently recognized for its commitment to excellence and a thriving work environment. Recent accolades include Inc's Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022).
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