TikTok
Senior Product Manager, Ads Manager - San Jose
TikTok, San Jose, California, United States, 95199
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Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.
Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.
3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
Compensation: $165,120 – $414,000 annually (base salary range).
Benefits: day‑one access to medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
Benefits may vary depending on the nature of employment and the country work location.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Social Networking Platforms
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Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.
Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.
3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
Compensation: $165,120 – $414,000 annually (base salary range).
Benefits: day‑one access to medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
Benefits may vary depending on the nature of employment and the country work location.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Product Management and Marketing
Industries: Social Networking Platforms
#J-18808-Ljbffr