LiveU
Leading the AMR Sales Engineering organization at LiveU, the Director of Sales Engineering drives technical strategy and execution for enterprise broadcast, sports, and media clients.
Key Responsibilities Team Leadership & Strategy
Lead, mentor, and scale a team of sales engineers across regions supporting broadcast, sports, and production verticals.
Establish best practices for discovery, solution design, proof‑of‑concept, and technical validation.
Build repeatable frameworks for technical storytelling, value mapping, and competitive positioning.
Partner with Sales and CS leadership to improve client technical capabilities and ensure successful onboarding and usage.
Technical Expertise & Customer Engagement
Serve as the senior technical authority during strategic opportunities with top‑tier broadcasters, sports leagues, production companies, and media networks.
Architect end‑to‑end live video contribution and transmission solutions, with deep familiarity across cellular bonding, IP video transport protocols (SRT, RIST, RTMP, NDI, SMPTE ST 2110), cloud and hybrid live production workflows, and traditional broadcast infrastructures.
Deliver compelling demonstrations, workflow consultations, and technical workshops to executive and engineering stakeholders.
Translate customer requirements into well‑documented solution architectures and commercial packages.
Cross‑Functional Collaboration
Work closely with Product Management to advocate for customer‑driven features and emerging market needs.
Align with Marketing to support technical content, case studies, industry events, and product launches.
Provide post‑launch technical readiness training for internal teams and partners.
Support Sales Operations in building scalable processes and collateral for technical sales motions.
Thought Leadership & Industry Presence
Represent the company at industry events (NAB, IBC, SVG, etc.) as a subject‑matter expert.
Stay ahead of evolving live production technologies, REMI/centralized production trends, and competitive landscape.
Help shape company strategy for new workflow categories, partnerships, and product innovation.
Required Qualifications Experience
15+ years in the broadcast, sports, or live production industry.
Proven leadership experience managing or mentoring technical solution engineering teams.
Track record supporting enterprise broadcast customers, sports rights holders, production companies, or network partners.
Technical Skills
Deep understanding of broadcast video transmission systems, IP contribution workflows, and video encoding/decoding technologies.
Expert‑level knowledge of LiveU products, including LU‑series field units, LiveU Central/Cloud, LiveU Studio, and associated workflows.
Familiarity with associated production systems: routers, switchers, replay, asset management, cloud production platforms.
Ability to design robust, scalable solutions integrating both cloud and on‑prem environments.
Soft Skills
Exceptional communication, executive presence, and storytelling skills.
Strong commercial acumen with the ability to align technical value to business outcomes.
Collaborative mindset with the ability to influence cross‑functional teams and executive stakeholders.
Excellent project management skills with the ability to juggle multiple complex opportunities.
Preferred Qualifications
Experience at a broadcast equipment manufacturer, systems integrator, or major broadcast network.
Experience selling or supporting live streaming, remote production, or IP‑based broadcast transformation initiatives.
Certifications or training in cloud (AWS, Azure), IP video (SMPTE, RIST/SRT), or related technologies.
Success Metrics
Improved win rates and reduced sales cycle friction.
Increased technical consistency and solution quality across the Sales Engineering team.
Stronger integration between Sales Engineering, Sales, Product, and Marketing.
Elevated customer satisfaction and technical trust.
Development of a high‑performing, scalable sales engineering organization.
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Key Responsibilities Team Leadership & Strategy
Lead, mentor, and scale a team of sales engineers across regions supporting broadcast, sports, and production verticals.
Establish best practices for discovery, solution design, proof‑of‑concept, and technical validation.
Build repeatable frameworks for technical storytelling, value mapping, and competitive positioning.
Partner with Sales and CS leadership to improve client technical capabilities and ensure successful onboarding and usage.
Technical Expertise & Customer Engagement
Serve as the senior technical authority during strategic opportunities with top‑tier broadcasters, sports leagues, production companies, and media networks.
Architect end‑to‑end live video contribution and transmission solutions, with deep familiarity across cellular bonding, IP video transport protocols (SRT, RIST, RTMP, NDI, SMPTE ST 2110), cloud and hybrid live production workflows, and traditional broadcast infrastructures.
Deliver compelling demonstrations, workflow consultations, and technical workshops to executive and engineering stakeholders.
Translate customer requirements into well‑documented solution architectures and commercial packages.
Cross‑Functional Collaboration
Work closely with Product Management to advocate for customer‑driven features and emerging market needs.
Align with Marketing to support technical content, case studies, industry events, and product launches.
Provide post‑launch technical readiness training for internal teams and partners.
Support Sales Operations in building scalable processes and collateral for technical sales motions.
Thought Leadership & Industry Presence
Represent the company at industry events (NAB, IBC, SVG, etc.) as a subject‑matter expert.
Stay ahead of evolving live production technologies, REMI/centralized production trends, and competitive landscape.
Help shape company strategy for new workflow categories, partnerships, and product innovation.
Required Qualifications Experience
15+ years in the broadcast, sports, or live production industry.
Proven leadership experience managing or mentoring technical solution engineering teams.
Track record supporting enterprise broadcast customers, sports rights holders, production companies, or network partners.
Technical Skills
Deep understanding of broadcast video transmission systems, IP contribution workflows, and video encoding/decoding technologies.
Expert‑level knowledge of LiveU products, including LU‑series field units, LiveU Central/Cloud, LiveU Studio, and associated workflows.
Familiarity with associated production systems: routers, switchers, replay, asset management, cloud production platforms.
Ability to design robust, scalable solutions integrating both cloud and on‑prem environments.
Soft Skills
Exceptional communication, executive presence, and storytelling skills.
Strong commercial acumen with the ability to align technical value to business outcomes.
Collaborative mindset with the ability to influence cross‑functional teams and executive stakeholders.
Excellent project management skills with the ability to juggle multiple complex opportunities.
Preferred Qualifications
Experience at a broadcast equipment manufacturer, systems integrator, or major broadcast network.
Experience selling or supporting live streaming, remote production, or IP‑based broadcast transformation initiatives.
Certifications or training in cloud (AWS, Azure), IP video (SMPTE, RIST/SRT), or related technologies.
Success Metrics
Improved win rates and reduced sales cycle friction.
Increased technical consistency and solution quality across the Sales Engineering team.
Stronger integration between Sales Engineering, Sales, Product, and Marketing.
Elevated customer satisfaction and technical trust.
Development of a high‑performing, scalable sales engineering organization.
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