Disney
Job Summary
We’re seeking a strategic and data-driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecyle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross‑functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You're the right person for this role if you're a hard‑working self‑starter with impeccable project‑management skills and can thrive in a fast‑changing environment. The ideal candidate brings exceptional project‑management skills, utilizes data‑driven insights to guide strategy, and has a proven ability to work within tools like Airtable to manage workflows efficiently. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email & push marketing.
Responsibilities
Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high‑priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end‑to‑end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper‑target subscribers with relevant content to ensure a positive experience for users engaging with Hulu’s products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications
3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project‑management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast‑paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Preferred Qualifications
A minimum of 1 year of experience in streaming, media, or subscription‑based businesses
Experience with corporate audience segmentation tools such as SaS Customer Intelligence
Required Education
Bachelor’s degree or equivalent work experience
The base salary for this position in Santa Monica, CA is $64,300.00 - $86,200.00 per year based on a 40‑hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Responsibilities
Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high‑priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end‑to‑end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper‑target subscribers with relevant content to ensure a positive experience for users engaging with Hulu’s products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications
3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project‑management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast‑paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Preferred Qualifications
A minimum of 1 year of experience in streaming, media, or subscription‑based businesses
Experience with corporate audience segmentation tools such as SaS Customer Intelligence
Required Education
Bachelor’s degree or equivalent work experience
The base salary for this position in Santa Monica, CA is $64,300.00 - $86,200.00 per year based on a 40‑hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
#J-18808-Ljbffr