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OutScout has partnered with an innovative team transforming customer data with AI as they scale their business. As a Senior Product Marketing Manager of PLG, you will lead product positioning, messaging, and competitive strategy for product-led growth initiatives. This role partners closely with product and growth teams to launch self-service features, guide customer acquisition and onboarding, and develop marketing content.
Responsibilities:
- Lead PLG product positioning, messaging, and competitive differentiation
- Launch self-service features and drive adoption through campaigns and onboarding
- Define and optimize the PLG customer journey, collaborating with growth teams
- Create content including demos, videos, and datasheets to support user education and adoption
Qualifications:
- 8+ years of product marketing experience, with expertise in PLG products
- Strong technical storytelling and copywriting skills
- Ability to work hybrid in NYC or Seattle
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Product ManagementIndustries
Software Development
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Inferred from the description for this job
401(k)
Vision insurance
Medical insurance
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