HearingLife
Overview
Department: Marketing
Hybrid: 2 days a week in Somerset, NJ office
HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. The organization operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. It has established Centers of Excellence for key functions such as marketing, digital transformation, and customer experience, fostering collaboration and best practices across its global teams. As a proud member of this global organization, HearingLife leverages Demant’s industry‑leading expertise and COE resources to deliver exceptional care through its network of 600+ locations across the United States. At HearingLife, we strive to fulfill Demant’s mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life‑changing benefits of better hearing.
This Team Member Must Uphold The HearingLife Core Values:
We create trust
We are team players
We apply a can‑do attitude
We create innovative solutions
Responsibilities Position Overview: Leading the strategy, execution, and optimization of multi‑channel marketing campaigns aimed at driving lead generation, appointments, and sales conversions. Full‑funnel, performance‑driven marketer with strong digital, advertising, direct mail, and event marketing experience.
Key Responsibilities:
Lead marketing acquisition strategy and execution
Set overall campaign objectives and KPIs
Build Go To Market (GTM) plans to meet business objectives
Directly manage budget allocation and performance across channels with a focus on efficiency, scale, and revenue outcomes
Partner with Sales and channel managers on media plans and campaign execution
Lead testing across all platforms with clear hypotheses and learning agendas
Provide unified reporting and go‑forward recommendations
Qualifications
Bachelor’s Degree (Business, Marketing, or related field)
8-10 years of experience in a fast‑paced, dynamic marketing environment
Experience in lead generation and program optimization for consumer brands, service organizations, or client marketing organizations
Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns
Must Have Skills
Deep understanding of performance marketing and campaign optimization
Data‑driven mindset and ability to make go‑forward recommendations based on results
Strong analytical and reporting capabilities
Experience managing large‑scale campaigns across multiple channels
Go to Market Planning
Attention to detail
Exceptional organizational, follow‑up, and time‑management skills
Ability to coordinate with multiple teams and facilitate multiple project execution
Strong interpersonal skills and willingness to follow directions as well as adherence to company values/policies.
Proven track record of managing large scale campaigns across channels
Strong MS Office and analytical skills
Excellent project management and leadership acumen
Above average written, verbal and presentation skills.
Nice To Have
Familiarity with project management tools and reporting dashboards
Working knowledge of content optimization
Experience with AI marketing tools
Experience with Google Analytics and Google Looker
A process‑improvement and positive mindset
Target Salary Range 105 - 118k Base + Bonus
Benefits
Competitive salary and bonus structure.
Comprehensive health benefits (medical, dental, vision).
Retirement savings plan with company matching.
Professional development and ongoing training.
Employee discounts on hearing aids and related services.
We are an Equal Opportunity / Affidavit Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.
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Hybrid: 2 days a week in Somerset, NJ office
HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. The organization operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. It has established Centers of Excellence for key functions such as marketing, digital transformation, and customer experience, fostering collaboration and best practices across its global teams. As a proud member of this global organization, HearingLife leverages Demant’s industry‑leading expertise and COE resources to deliver exceptional care through its network of 600+ locations across the United States. At HearingLife, we strive to fulfill Demant’s mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life‑changing benefits of better hearing.
This Team Member Must Uphold The HearingLife Core Values:
We create trust
We are team players
We apply a can‑do attitude
We create innovative solutions
Responsibilities Position Overview: Leading the strategy, execution, and optimization of multi‑channel marketing campaigns aimed at driving lead generation, appointments, and sales conversions. Full‑funnel, performance‑driven marketer with strong digital, advertising, direct mail, and event marketing experience.
Key Responsibilities:
Lead marketing acquisition strategy and execution
Set overall campaign objectives and KPIs
Build Go To Market (GTM) plans to meet business objectives
Directly manage budget allocation and performance across channels with a focus on efficiency, scale, and revenue outcomes
Partner with Sales and channel managers on media plans and campaign execution
Lead testing across all platforms with clear hypotheses and learning agendas
Provide unified reporting and go‑forward recommendations
Qualifications
Bachelor’s Degree (Business, Marketing, or related field)
8-10 years of experience in a fast‑paced, dynamic marketing environment
Experience in lead generation and program optimization for consumer brands, service organizations, or client marketing organizations
Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns
Must Have Skills
Deep understanding of performance marketing and campaign optimization
Data‑driven mindset and ability to make go‑forward recommendations based on results
Strong analytical and reporting capabilities
Experience managing large‑scale campaigns across multiple channels
Go to Market Planning
Attention to detail
Exceptional organizational, follow‑up, and time‑management skills
Ability to coordinate with multiple teams and facilitate multiple project execution
Strong interpersonal skills and willingness to follow directions as well as adherence to company values/policies.
Proven track record of managing large scale campaigns across channels
Strong MS Office and analytical skills
Excellent project management and leadership acumen
Above average written, verbal and presentation skills.
Nice To Have
Familiarity with project management tools and reporting dashboards
Working knowledge of content optimization
Experience with AI marketing tools
Experience with Google Analytics and Google Looker
A process‑improvement and positive mindset
Target Salary Range 105 - 118k Base + Bonus
Benefits
Competitive salary and bonus structure.
Comprehensive health benefits (medical, dental, vision).
Retirement savings plan with company matching.
Professional development and ongoing training.
Employee discounts on hearing aids and related services.
We are an Equal Opportunity / Affidavit Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.
#J-18808-Ljbffr