Impact Networking, LLC
Vice President, Brand Strategy & Governance
Impact Networking, LLC, Vernon Hills, Illinois, United States, 60061
Vice President, Brand Strategy & Governance
Impact Networking, LLC
Description Impact is a leading national managed services provider specializing in IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are built on thoughtful business strategy, solutions architecture, technology deployment, and ongoing support, with a focus on delivering enterprise-level resources to SMBs and midmarket. We are committed to customer‑centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth.
Overview The Vice President of Brand Strategy & Governance will serve as the strategic architect and steward of Impact’s brand—defining, governing, and advancing the brand identity across all business units, channels, and experiences. This executive leader owns brand strategy and all mechanisms that ensure consistent execution, including design, creative direction, messaging, tone/voice, content standards, and media activation. They lead the Design, Content, and Media teams to build a high‑performing, highly aligned brand engine that drives awareness, preference, trust, and measurable business outcomes.
Responsibilities
Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
Translate brand vision into scalable frameworks that inform messaging, creative direction, and go‑to‑market execution.
Establish brand architecture for sub‑brands, solutions, verticals, and offerings.
Partner with the CMO and ELT to guide ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative.
Function as chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience.
Create and enforce brand standards, toolkits, governance models, and QA/approval workflows.
Oversee development of visual identity systems, brand guidelines, creative templates, and messaging playbooks.
Act as escalation point and final approver for high‑visibility creative and brand assets.
Lead and develop Design, Content, and Media teams, fostering a culture of innovation, accountability, and cross‑functional partnership.
Build collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact.
Mentor directors and managers, managing agency/vendor relationships with clear scopes, performance metrics, and ROI expectations.
Oversee enterprise content strategy, ensuring alignment to buyer journey and support for demand generation, ABM, PR/communications, and customer enablement.
Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI.
Develop brand performance dashboards including brand equity, preference, share of voice NPS, and awareness metrics.
Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization.
Influence end‑to‑end customer experience to ensure every touchpoint—digital, sales, service, internal—aligns to brand promise.
Required Experience
12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services.
Demonstrated success leading brand strategy, identity systems, creative teams, and multi‑channel brand campaigns.
Deep expertise in creative direction and design leadership (agency or in‑house).
Proven experience managing and elevating enterprise brand governance models.
Track record of leading cross‑functional brand transformations, rebrands, or architecture consolidations.
Strong portfolio demonstrating creative and strategic leadership.
Skills & Capabilities
Visionary brand strategist with ability to translate complexity into clarity.
Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media.
Executive presence with strong influencing skills—able to guide Executive Leadership Team‑level decisions.
Exceptional communication and storytelling abilities.
Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes.
Strong cross‑functional leadership and change management abilities.
Why Join Us?
Innovation: Embrace change because innovation lives outside the comfort zone.
Passion: Driven by purpose, fueled by passion, obsessed with making an impact.
Honesty: Fiercely transparent and consistently honest.
Fun: Fuel work with fun, knowing life’s too short for boring.
Low Ego: Champion ideas over titles, because brilliance knows no rank.
One Team: Win as a team, lose as a team, we are one team.
Benefits
Up to 20 days of PTO
Up to 7 Paid Sick Days
12+ paid holidays
Paid Parental Leave
Comprehensive Health, Disability Life, Dental and Vision Plans
401(K) & retirement plans
Tenure incentives at 5‑year (Tiffany & Co. Gift Card), 10‑year (Rolex), and 20‑year ($20,000 check) marks
Continued education reimbursement
Ongoing training & development opportunities
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Impact, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current salary range is $160,000‑$180,000 plus bonus plan eligibility, if applicable.
Join us at Impact, where your ideas matter, your growth is supported, and your work creates real change. Let’s build something incredible together!
#J-18808-Ljbffr
Description Impact is a leading national managed services provider specializing in IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are built on thoughtful business strategy, solutions architecture, technology deployment, and ongoing support, with a focus on delivering enterprise-level resources to SMBs and midmarket. We are committed to customer‑centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth.
Overview The Vice President of Brand Strategy & Governance will serve as the strategic architect and steward of Impact’s brand—defining, governing, and advancing the brand identity across all business units, channels, and experiences. This executive leader owns brand strategy and all mechanisms that ensure consistent execution, including design, creative direction, messaging, tone/voice, content standards, and media activation. They lead the Design, Content, and Media teams to build a high‑performing, highly aligned brand engine that drives awareness, preference, trust, and measurable business outcomes.
Responsibilities
Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
Translate brand vision into scalable frameworks that inform messaging, creative direction, and go‑to‑market execution.
Establish brand architecture for sub‑brands, solutions, verticals, and offerings.
Partner with the CMO and ELT to guide ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative.
Function as chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience.
Create and enforce brand standards, toolkits, governance models, and QA/approval workflows.
Oversee development of visual identity systems, brand guidelines, creative templates, and messaging playbooks.
Act as escalation point and final approver for high‑visibility creative and brand assets.
Lead and develop Design, Content, and Media teams, fostering a culture of innovation, accountability, and cross‑functional partnership.
Build collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact.
Mentor directors and managers, managing agency/vendor relationships with clear scopes, performance metrics, and ROI expectations.
Oversee enterprise content strategy, ensuring alignment to buyer journey and support for demand generation, ABM, PR/communications, and customer enablement.
Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI.
Develop brand performance dashboards including brand equity, preference, share of voice NPS, and awareness metrics.
Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization.
Influence end‑to‑end customer experience to ensure every touchpoint—digital, sales, service, internal—aligns to brand promise.
Required Experience
12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services.
Demonstrated success leading brand strategy, identity systems, creative teams, and multi‑channel brand campaigns.
Deep expertise in creative direction and design leadership (agency or in‑house).
Proven experience managing and elevating enterprise brand governance models.
Track record of leading cross‑functional brand transformations, rebrands, or architecture consolidations.
Strong portfolio demonstrating creative and strategic leadership.
Skills & Capabilities
Visionary brand strategist with ability to translate complexity into clarity.
Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media.
Executive presence with strong influencing skills—able to guide Executive Leadership Team‑level decisions.
Exceptional communication and storytelling abilities.
Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes.
Strong cross‑functional leadership and change management abilities.
Why Join Us?
Innovation: Embrace change because innovation lives outside the comfort zone.
Passion: Driven by purpose, fueled by passion, obsessed with making an impact.
Honesty: Fiercely transparent and consistently honest.
Fun: Fuel work with fun, knowing life’s too short for boring.
Low Ego: Champion ideas over titles, because brilliance knows no rank.
One Team: Win as a team, lose as a team, we are one team.
Benefits
Up to 20 days of PTO
Up to 7 Paid Sick Days
12+ paid holidays
Paid Parental Leave
Comprehensive Health, Disability Life, Dental and Vision Plans
401(K) & retirement plans
Tenure incentives at 5‑year (Tiffany & Co. Gift Card), 10‑year (Rolex), and 20‑year ($20,000 check) marks
Continued education reimbursement
Ongoing training & development opportunities
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Impact, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current salary range is $160,000‑$180,000 plus bonus plan eligibility, if applicable.
Join us at Impact, where your ideas matter, your growth is supported, and your work creates real change. Let’s build something incredible together!
#J-18808-Ljbffr