Alteryx
Director, Cloud Data Platform Product Marketing
Alteryx, California, Missouri, United States, 65018
Director, Cloud Data Platform Product Marketing – Alteryx
We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. You’ll be a high‑performer who challenges the status quo, values inclusivity, and believes that success hinges on commitment and collective teamwork.
Who We Are Alteryx is an AI‑ready data and analytics company that helps organizations put data and AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data with no coding required, delivering the analytics, workflows, and business logic that power insights and operational decisions.
What We’re Looking For As Director of Product Marketing for Cloud Data Platforms (CDP), you will own the end‑to‑end go‑to‑market strategy for one of Alteryx’s most important growth bets. This role blends strategic thinking with execution, turning complex AI and data platform trends into clear value propositions and leading cross‑functional teams to drive awareness, adoption, and revenue.
Responsibilities
Lead Portfolio & GTM Strategy – Own and drive the global go‑to‑market strategy for Alteryx’s Cloud Data Platform, positioning the brand as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
Define and Drive Category Messaging – Help establish and evangelize Alteryx’s role within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI‑powered analytics.
Drive Positioning, Messaging, and Narrative – Develop and maintain compelling category messaging and naming, ensuring consistent storytelling across marketing, sales, partners, and customer‑facing teams.
Own the CDP Marketing Plan & Pipeline Targets – Build and execute the marketing plan—including campaigns, plays, KPIs, and pipeline targets—partnering closely with Demand Gen and Revenue Operations to measure impact.
Lead Strategic Partnerships with Cloud Platforms – Collaborate with the Partner organization to create and execute co‑marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
Cross‑Functional Leadership – Partner with PMM, Product, Sales, Enablement, and Customer Success to align product roadmaps, content, and tools needed to win CDP‑related deals.
Market Insights & Competitive Intelligence – Act as the internal expert on cloud data platforms and AI‑powered analytics, translating market and competitive trends into actionable recommendations that shape product strategy and GTM execution.
What You’ll Bring
10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI.
Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
Experience owning GTM strategies, pipeline targets, and cross‑functional product launches.
Strong narrative development skills—able to translate technical concepts into compelling stories.
Ability to orchestrate across Product, Partner, Sales, and Customer Success.
Experience with AI/ML technologies and modern data architectures strongly preferred.
Success in Your First 6–12 Months
Defined the category: Alteryx as the intelligence layer for cloud data platforms.
Unified the story: Context + workflow + AI‑powered analytics.
Built the plays: End‑to‑end GTM motions with partners.
Enabled the field: Clear, winning messaging and competitive differentiation.
Driven growth: Real pipeline, adoption, and expansion tied to CDP motion.
Earned trust: A go‑to strategic leader across Product, Sales, Partner orgs, and the executive team.
Why Alteryx
Work alongside passionate, smart people who challenge themselves and support each other.
Move fast, iterate, and focus deeply on impact.
Shape how we communicate to customers and go‑to‑market in a rapidly growing analytics category.
Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
Qualifications & Perks
BA/BS degree required; advanced degree (MBA or similar) a plus.
Willingness to travel (~50%) for customer meetings, events, partner engagements, and internal meetings.
Comprehensive benefits including health, retirement, wellness, and generous time off.
Compensation Alteryx is committed to fair, equitable, and transparent compensation. The base salary range for this role in California, Colorado, Washington, Texas, and Rhode Island is $183,000 to $212,000. Final level and additional compensation (such as bonuses) will be based on experience, education, and alignment with role scope.
Benefits & Perks
Health, retirement, wellness, and generous time off.
Inclusive culture that values authenticity and diversity.
Opportunities for growth through training and mentoring.
Employee discounts and perks tailored to our technology‑focused community.
#J-18808-Ljbffr
Who We Are Alteryx is an AI‑ready data and analytics company that helps organizations put data and AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data with no coding required, delivering the analytics, workflows, and business logic that power insights and operational decisions.
What We’re Looking For As Director of Product Marketing for Cloud Data Platforms (CDP), you will own the end‑to‑end go‑to‑market strategy for one of Alteryx’s most important growth bets. This role blends strategic thinking with execution, turning complex AI and data platform trends into clear value propositions and leading cross‑functional teams to drive awareness, adoption, and revenue.
Responsibilities
Lead Portfolio & GTM Strategy – Own and drive the global go‑to‑market strategy for Alteryx’s Cloud Data Platform, positioning the brand as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
Define and Drive Category Messaging – Help establish and evangelize Alteryx’s role within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI‑powered analytics.
Drive Positioning, Messaging, and Narrative – Develop and maintain compelling category messaging and naming, ensuring consistent storytelling across marketing, sales, partners, and customer‑facing teams.
Own the CDP Marketing Plan & Pipeline Targets – Build and execute the marketing plan—including campaigns, plays, KPIs, and pipeline targets—partnering closely with Demand Gen and Revenue Operations to measure impact.
Lead Strategic Partnerships with Cloud Platforms – Collaborate with the Partner organization to create and execute co‑marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
Cross‑Functional Leadership – Partner with PMM, Product, Sales, Enablement, and Customer Success to align product roadmaps, content, and tools needed to win CDP‑related deals.
Market Insights & Competitive Intelligence – Act as the internal expert on cloud data platforms and AI‑powered analytics, translating market and competitive trends into actionable recommendations that shape product strategy and GTM execution.
What You’ll Bring
10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI.
Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
Experience owning GTM strategies, pipeline targets, and cross‑functional product launches.
Strong narrative development skills—able to translate technical concepts into compelling stories.
Ability to orchestrate across Product, Partner, Sales, and Customer Success.
Experience with AI/ML technologies and modern data architectures strongly preferred.
Success in Your First 6–12 Months
Defined the category: Alteryx as the intelligence layer for cloud data platforms.
Unified the story: Context + workflow + AI‑powered analytics.
Built the plays: End‑to‑end GTM motions with partners.
Enabled the field: Clear, winning messaging and competitive differentiation.
Driven growth: Real pipeline, adoption, and expansion tied to CDP motion.
Earned trust: A go‑to strategic leader across Product, Sales, Partner orgs, and the executive team.
Why Alteryx
Work alongside passionate, smart people who challenge themselves and support each other.
Move fast, iterate, and focus deeply on impact.
Shape how we communicate to customers and go‑to‑market in a rapidly growing analytics category.
Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
Qualifications & Perks
BA/BS degree required; advanced degree (MBA or similar) a plus.
Willingness to travel (~50%) for customer meetings, events, partner engagements, and internal meetings.
Comprehensive benefits including health, retirement, wellness, and generous time off.
Compensation Alteryx is committed to fair, equitable, and transparent compensation. The base salary range for this role in California, Colorado, Washington, Texas, and Rhode Island is $183,000 to $212,000. Final level and additional compensation (such as bonuses) will be based on experience, education, and alignment with role scope.
Benefits & Perks
Health, retirement, wellness, and generous time off.
Inclusive culture that values authenticity and diversity.
Opportunities for growth through training and mentoring.
Employee discounts and perks tailored to our technology‑focused community.
#J-18808-Ljbffr