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Echo

Demand Gen Manager

Echo, San Francisco, California, United States, 94199

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2 days ago Be among the first 25 applicants

At echo, we believe security should be a given and built in from the start. With companies today wasting enormous time and energy chasing software vulnerabilities after the fact, the process is noisy, reactive, and unsustainable. We’re changing that.

Our AI-powered platform makes cloud infrastructure secure by design, eliminating security problems before they reach production. Instead of spending hours trying to manage skyrocketing vulnerabilities, teams can focus on building. Backed by top-tier investors and led by experienced founders, echo has grown from stealth mode to serving global enterprise customers in under six months.

We’re looking for our first

Demand Gen Manager

to own and scale our demand engine across the full funnel. You’ll be responsible for driving qualified pipeline, partnering closely with Sales, and continuously testing and optimizing campaigns that turn awareness into revenue.

What You’ll Do

Own and execute Echo’s end-to-end demand generation strategy

Plan, launch, and optimize multi-channel campaigns (paid, organic, email, content, webinars, events, partnerships)

Drive MQL, SQL, and pipeline targets in close collaboration with Sales

Manage and optimize paid acquisition channels (LinkedIn, Google, etc.)

Build and maintain strong lead nurturing and lifecycle programs

Partner with Content, Product Marketing, and Sales to align messaging and GTM motions

Track, analyze, and report on funnel performance, ROI, and pipeline impact

Continuously test, learn, and iterate to improve conversion rates and efficiency

Requirements

4–7+ years of experience in Demand Generation / Growth / Performance Marketing

Proven track record of driving pipeline and revenue impact

Strong experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)

Hands‑on experience managing paid campaigns and budgets

Highly data‑driven with strong analytical skills

Excellent communication and cross‑functional collaboration skills

Comfortable operating in a fast‑moving startup environment

Nice to Have

Experience in developer tools / cybersecurity / technical B2B products

Experience building demand programs from scratch or scaling early GTM motions

Familiarity with PLG or product‑led growth models

Why Echo? We're a fast‑growing team composed of some of the coolest and most passionate people you'll meet, solving hard problems that really make a difference. You’ll have real ownership and a clear mission: to make Echo an exceptional place to work by running a smooth, inspiring office and creating experiences our team will never forget.

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