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Inherent Technologies

Business Analyst

Inherent Technologies, Mc Lean, Virginia, us, 22107

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Business Analyst

role at

Inherent Technologies .

Position:

Business Analyst

Location:

McLean, VA (Onsite from Day 1)

Key Expertise:

Salesforce Marketing Cloud, Workshop facilitation, Documentation, Compliance with regulations.

Key Responsibilities

Conduct workshops and interviews to capture detailed user stories and acceptance criteria for banking-specific marketing campaigns.

Document current-state processes and design future-state workflows for marketing automation tailored to financial products.

Ensure compliance with banking regulations, KYC norms, and data privacy laws (GDPR, CCPA) in all marketing initiatives.

Create dashboards and reports to track campaign performance, customer acquisition, and cross-sell metrics.

Prepare training materials and conduct sessions for banking stakeholders and end-users.

Qualifications

Bachelor's degree in marketing, Business Administration, Information Systems, or related field.

Proficiency in Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio).

Understanding of SQL for data queries and segmentation.

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