National Research Group
Market Research Director or Senior Director, Travel, Tech & Lifestyle Clients
National Research Group, Culver City, California, United States, 90232
National Research Group is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what ’ s next, providing fresh insights to spark new ideas. We ’ re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges — in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.
Company Values
Do what you love. With conviction.
Where discovery lives. And impact drives.
Celebrate difference. Cultivate belonging.
Big thinking. Collectively inspired.
Embrace the journey. Be human.
The Opportunity We’re looking for a Director or Senior Director to join our Devices & Services team to help lead one of our most dynamic, wide‑reaching client portfolios. This role works with a global travel brand, along with additional work across lifestyle, tech and retail, to answer big questions about audiences, products, brand strategy and more. This role is ideal for someone who thrives at the intersection of mixed‑methods research, strategic insight development and client partnership.
In this role, you’ll shape global research programs end to end, moderate qualitative work, design and execute quantitative design and analysis, and bring clarity and structure to data for clients. If you’re energized by connecting the dots between consumer behavior and business strategy, and enjoy helping clients translate insights into action, this role is for you!
Your Impact
Lead mixed‑methods research programs from proposal through delivery, applying both qualitative and quantitative approaches to uncover compelling insights.
Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, conjoint segmentation, as well as a range of qualitative methodologies (online and in‑person ethnographies, focus groups, consumer co‑creation, IDIs and AI‑driven scaled qual).
Translate research data into clear, actionable insights and recommendations through visual, creative and story‑driven reports.
Identify and develop research opportunities for new and existing clients.
Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.
Potential to manage 1–2 direct reports, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
Collaborate across NRG teams to ensure work is high‑quality, efficient, and aligned with broader client goals.
Contribute to proposals and ongoing growth opportunities within the Devices & Services team.
Who We’re Looking For
7+ years’ experience working in consumer insights or consumer research strategy, ideally with exposure to large brands in technology, travel, lifestyle or retail.
B.A./B.S. in Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field.
Enthusiasm for research, data‑driven approaches, and strategic thinking. Keeps up with industry trends.
In‑depth understanding and experience with a range of complex qualitative and quantitative research methodologies. Moderation experience is a must.
Proven experience nurturing and building client relationships, understanding their goals and delivering strategic guidance.
Experience designing and facilitating insight activation workshops or executive working sessions is a plus.
Ability to lead, mentor and inspire junior team members.
Expert at working with data to identify trends and insights, including structured and unstructured data. Advanced data visualization skills using Excel, PowerPoint, Google Docs and Slides.
Experience with statistical significance testing, correlation analysis, multivariate analysis (cluster/segmentation), conjoint and discrete choice analysis. Experience with SPSS or similar packages is a plus.
Strong writing and storytelling skills; able to craft a clear story around data insights and communicate key points succinctly.
Curiosity and critical thinking; genuinely interested in exploring the “why” behind consumer behavior.
Highly self‑motivated, excels at managing multiple competing priorities and delivering polished, accurate work.
Team player who collaborates across teams and welcomes feedback.
Position Type This is a full‑time, exempt position.
What We Offer
Flexible/remote work with optional usage of our offices in Playa Vista and New York.
Unlimited PTO, volunteer days, and a generous number of recharge days, including a full office closure during the week of Christmas and New Year’s.
Medical, dental, and vision insurance plans.
401(k) with company match.
12 weeks paid parental leave.
Regular performance evaluations with opportunities for promotions and merit increases.
Educational and training reimbursement plan and other professional development opportunities.
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more).
Resources available for mental health, inclusive care and family building.
NRGratitude – our company‑wide employee recognition program.
Regular team/company events and activities, including annual summer and holiday parties.
Pet‑friendly headquarters and pet insurance options.
Our Commitment Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Compensation In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000–150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
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Company Values
Do what you love. With conviction.
Where discovery lives. And impact drives.
Celebrate difference. Cultivate belonging.
Big thinking. Collectively inspired.
Embrace the journey. Be human.
The Opportunity We’re looking for a Director or Senior Director to join our Devices & Services team to help lead one of our most dynamic, wide‑reaching client portfolios. This role works with a global travel brand, along with additional work across lifestyle, tech and retail, to answer big questions about audiences, products, brand strategy and more. This role is ideal for someone who thrives at the intersection of mixed‑methods research, strategic insight development and client partnership.
In this role, you’ll shape global research programs end to end, moderate qualitative work, design and execute quantitative design and analysis, and bring clarity and structure to data for clients. If you’re energized by connecting the dots between consumer behavior and business strategy, and enjoy helping clients translate insights into action, this role is for you!
Your Impact
Lead mixed‑methods research programs from proposal through delivery, applying both qualitative and quantitative approaches to uncover compelling insights.
Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, conjoint segmentation, as well as a range of qualitative methodologies (online and in‑person ethnographies, focus groups, consumer co‑creation, IDIs and AI‑driven scaled qual).
Translate research data into clear, actionable insights and recommendations through visual, creative and story‑driven reports.
Identify and develop research opportunities for new and existing clients.
Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.
Potential to manage 1–2 direct reports, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
Collaborate across NRG teams to ensure work is high‑quality, efficient, and aligned with broader client goals.
Contribute to proposals and ongoing growth opportunities within the Devices & Services team.
Who We’re Looking For
7+ years’ experience working in consumer insights or consumer research strategy, ideally with exposure to large brands in technology, travel, lifestyle or retail.
B.A./B.S. in Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field.
Enthusiasm for research, data‑driven approaches, and strategic thinking. Keeps up with industry trends.
In‑depth understanding and experience with a range of complex qualitative and quantitative research methodologies. Moderation experience is a must.
Proven experience nurturing and building client relationships, understanding their goals and delivering strategic guidance.
Experience designing and facilitating insight activation workshops or executive working sessions is a plus.
Ability to lead, mentor and inspire junior team members.
Expert at working with data to identify trends and insights, including structured and unstructured data. Advanced data visualization skills using Excel, PowerPoint, Google Docs and Slides.
Experience with statistical significance testing, correlation analysis, multivariate analysis (cluster/segmentation), conjoint and discrete choice analysis. Experience with SPSS or similar packages is a plus.
Strong writing and storytelling skills; able to craft a clear story around data insights and communicate key points succinctly.
Curiosity and critical thinking; genuinely interested in exploring the “why” behind consumer behavior.
Highly self‑motivated, excels at managing multiple competing priorities and delivering polished, accurate work.
Team player who collaborates across teams and welcomes feedback.
Position Type This is a full‑time, exempt position.
What We Offer
Flexible/remote work with optional usage of our offices in Playa Vista and New York.
Unlimited PTO, volunteer days, and a generous number of recharge days, including a full office closure during the week of Christmas and New Year’s.
Medical, dental, and vision insurance plans.
401(k) with company match.
12 weeks paid parental leave.
Regular performance evaluations with opportunities for promotions and merit increases.
Educational and training reimbursement plan and other professional development opportunities.
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more).
Resources available for mental health, inclusive care and family building.
NRGratitude – our company‑wide employee recognition program.
Regular team/company events and activities, including annual summer and holiday parties.
Pet‑friendly headquarters and pet insurance options.
Our Commitment Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Compensation In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000–150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
#J-18808-Ljbffr