Canals
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About Canals Canals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe.
Role We are looking for a Content Marketing Manager who is equal parts
strategist and creator . This person will own our organic growth and channel efforts: planning content, producing high‑quality assets, and distributing them across the right channels to build awareness, trust, and inbound interest.
What You’ll Do Content Strategy
Build and own Canal's content strategy across blogs, email, social, video, and partner channels
Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals
Identify and prioritize opportunities for organic growth and category presence
Maintain a strong brand voice across all content formats
Analyze performance metrics to refine strategy and scale what works
Content Creation & Distribution
Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts
Repurpose and atomize content across channels to maximize visibility
Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement
Work with designers, agencies, and freelancers as needed
Create distribution systems (organic social, newsletters, SEO, earned placements)
Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling
Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach
What You’ll Bring
Typically, 4–7 years of content marketing experience in B2B SaaS or a tech startup
Proven track record owning both content strategy and content execution
Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts
Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities
Ability to turn product insights and GTM knowledge into compelling narratives
Familiarity with SEO best practices (not just keyword stuffing)
Comfortable operating in a fast‑paced, ambiguous startup environment
Why Join Canals
We're profitable: stability without the chaos of venture pivots
Real‑world impact: your work improves global supply chains, saving customers time and reducing waste
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably
Culture of ownership: moving fast while putting quality first
Remote‑first, flexible work environment across North and South America
Stellar product‑market fit with tons of customer love
All‑star team with diverse backgrounds to collaborate with and learn from
Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.
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About Canals Canals is a fully remote, profitable startup transforming the industrial supply chain ($10T industry) with AI. Our platform seamlessly integrates with the systems distributors already use, automating tedious tasks and reducing failure points in moving physical goods across the globe.
Role We are looking for a Content Marketing Manager who is equal parts
strategist and creator . This person will own our organic growth and channel efforts: planning content, producing high‑quality assets, and distributing them across the right channels to build awareness, trust, and inbound interest.
What You’ll Do Content Strategy
Build and own Canal's content strategy across blogs, email, social, video, and partner channels
Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals
Identify and prioritize opportunities for organic growth and category presence
Maintain a strong brand voice across all content formats
Analyze performance metrics to refine strategy and scale what works
Content Creation & Distribution
Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts
Repurpose and atomize content across channels to maximize visibility
Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement
Work with designers, agencies, and freelancers as needed
Create distribution systems (organic social, newsletters, SEO, earned placements)
Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling
Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach
What You’ll Bring
Typically, 4–7 years of content marketing experience in B2B SaaS or a tech startup
Proven track record owning both content strategy and content execution
Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts
Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities
Ability to turn product insights and GTM knowledge into compelling narratives
Familiarity with SEO best practices (not just keyword stuffing)
Comfortable operating in a fast‑paced, ambiguous startup environment
Why Join Canals
We're profitable: stability without the chaos of venture pivots
Real‑world impact: your work improves global supply chains, saving customers time and reducing waste
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably
Culture of ownership: moving fast while putting quality first
Remote‑first, flexible work environment across North and South America
Stellar product‑market fit with tons of customer love
All‑star team with diverse backgrounds to collaborate with and learn from
Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.
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