Sales Representative – Primary Care - Northern San Francisco, CA

Sales Representative – Primary Care - Northern San Francisco, CA (Finance) The Sales Representative (SR) for Primary Care is responsible for promoting and selling primary care product(s) to healthcare providers, driving sales performance in alignment with business goals within the assigned territory. This includes driving demand, clinical education and sales by developing, coordinating, and implementing a strategic business plan for Primary Care Physicians. The position reports to the District Manager and will collaborate closely with Marketing, Market Access, and other internal partners, as appropriate, to drive sales results. The span of coverage will be within the Northern San Francisco, CA territory. This role requires strong interpersonal skills, a deep understanding of the healthcare market, and the ability to meet and exceed sales targets.

Responsibilities

Effectively educate and engage healthcare professionals in dialogue about clinical evidence, approved indications, and product efficacy/safety profiles to support on-label prescribing for appropriate patients

Function independently with sales proficiency to drive sales performance and ensure sales forecasts and assigned budgets meet or exceed therapeutic and territory expectations

Build and develop professional relationships with (but not limited to) primary care healthcare professionals, pharmacy staff, within assigned customers and territory

Develop and maintain in-depth knowledge of market, demographic, and managed care information relative to assigned territory

Drive appropriate utilization of approved primary care product(s); the incumbent will work closely with cross-functional partners to generate pull-through within local payers, community HCPs, etc.

Work with District Sales Manager and Regional Sales Director to develop a local strategy and business plan to generate high-performing sales in assigned territory

Capitalize on formulary approvals and other opportunities through effective implementation of targeting plans by using a wide variety of promotional, digital, personnel resources and analytical tools to enhance effectiveness in assigned sales territory, based on local assessment of customer needs.

Leverage expertise and knowledge of primary care marketplace, applicable competitors, industry and cross-functional activities/plans to anticipate and effectively manage business opportunities and challenges

Provide special education to healthcare providers through appropriate programs that fall within Shionogi's guidelines

Provide relevant, thoughtful input to other commercial colleagues (e.g. sales leadership, regional account managers) in regard to strategic and tactical planning for territory, area, and region

Prioritize time and effort to ensure optimal coverage of appropriate physician targets based on opportunity and potential through in-person and virtual discussions

Understand fully the assigned customers' product and business needs and works to meet those needs while adhering to all of Shionogi company ethics and compliance standards

Anticipate potential barriers to achievement of goals and proposes responsible solutions for success

Handle customer objections effectively and exceed customer expectations with the value they bring to physicians. Occasionally will be called on to share your exemplary skills with others in the region in a training capacity

Leverage and embrace emerging technologies to enhance performance, while continuously striving to improve your proficiency

Understand and comply with pharmaceutical industry guidelines and regulations and apply high ethical standard in day-to-day work

Qualifications

BS/BA degree required

Minimum 3 years of experience in pharmaceutical, medical device preferred or related transferrable sales experience

Proven track record of consistent high performance in a sales-focused role or other relevant experience

Proven track record in developing long-standing relationships with customers

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