Learfield IMG College
Director, Business Development - University of Southern California
Learfield IMG College, Los Angeles, California, United States, 90079
Position Title: Director, Business Development - University of Southern California
Requisition ID: R100922
Location: Los Angeles, CA
Full/Part-Time: Full time
About Us
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission Powering the connection of fans to the brands and experiences they love.
Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun
Learfield is seeking a strategic and results-driven sales leader to join our growing sponsorship team. If you have a passion for sports, proven success in team leadership, and a track record of driving revenue through integrated partnerships, this is your opportunity to lead a high-performing sales team in a fast-paced, collaborative environment.
In this role, you'll oversee the sales strategy and performance of the property, managing a team of sellers and driving revenue growth through new business and renewals. You'll lead the development of integrated sponsorship solutions, foster alignment with university stakeholders, and play a critical role in shaping the property's presence in the local and national marketplace.
Key Responsibilities
Lead a team of sellers responsible for achieving individual and team revenue goals
Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in-venue, broadcast, and experiential platforms
Set annual revenue targets, track progress, and manage performance across a diverse team
Develop and deliver high-quality proposals and presentations to local, regional, and national brands
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university
Partner with property leadership to create and manage inventory strategy and pricing
Recruit, coach, and develop sales talent to elevate performance and support long-term team growth
Identify emerging trends in sports marketing and bring forward new ideas to maximize impact
Represent the property in high-visibility meetings, hospitality events, and game day activations (including nights and weekends as needed)
Foster a culture of accountability, collaboration, and innovation across the team
Minimum Qualifications
10+ years of successful sales experience, with at least 3+ years in a leadership capacity
Demonstrated success driving revenue growth and managing high-performing sales teams
Ability to craft integrated marketing strategies that align with client and university objectives
Strong interpersonal and negotiation skills, with experience influencing executive-level decision makers
Proven track record of setting and achieving sales targets in a competitive, performance-driven environment
Excellent communication, organization, and presentation skills
Proficiency in Microsoft Office and CRM platforms
Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.
Preferred Qualifications
Bachelor's degree from an accredited four-year college or university.
Experience selling comprehensive sports marketing partnerships including major media (signage, radio, social, digital, etc.)
Familiarity with collegiate athletics and working with university stakeholders
Knowledge of digital marketing trends and performance analytics
Pay Transparency The approximate national base pay range for this position is $165,000 to $185,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job‑related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Benefits Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Opportunity Employer Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission Powering the connection of fans to the brands and experiences they love.
Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun
Learfield is seeking a strategic and results-driven sales leader to join our growing sponsorship team. If you have a passion for sports, proven success in team leadership, and a track record of driving revenue through integrated partnerships, this is your opportunity to lead a high-performing sales team in a fast-paced, collaborative environment.
In this role, you'll oversee the sales strategy and performance of the property, managing a team of sellers and driving revenue growth through new business and renewals. You'll lead the development of integrated sponsorship solutions, foster alignment with university stakeholders, and play a critical role in shaping the property's presence in the local and national marketplace.
Key Responsibilities
Lead a team of sellers responsible for achieving individual and team revenue goals
Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in-venue, broadcast, and experiential platforms
Set annual revenue targets, track progress, and manage performance across a diverse team
Develop and deliver high-quality proposals and presentations to local, regional, and national brands
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university
Partner with property leadership to create and manage inventory strategy and pricing
Recruit, coach, and develop sales talent to elevate performance and support long-term team growth
Identify emerging trends in sports marketing and bring forward new ideas to maximize impact
Represent the property in high-visibility meetings, hospitality events, and game day activations (including nights and weekends as needed)
Foster a culture of accountability, collaboration, and innovation across the team
Minimum Qualifications
10+ years of successful sales experience, with at least 3+ years in a leadership capacity
Demonstrated success driving revenue growth and managing high-performing sales teams
Ability to craft integrated marketing strategies that align with client and university objectives
Strong interpersonal and negotiation skills, with experience influencing executive-level decision makers
Proven track record of setting and achieving sales targets in a competitive, performance-driven environment
Excellent communication, organization, and presentation skills
Proficiency in Microsoft Office and CRM platforms
Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.
Preferred Qualifications
Bachelor's degree from an accredited four-year college or university.
Experience selling comprehensive sports marketing partnerships including major media (signage, radio, social, digital, etc.)
Familiarity with collegiate athletics and working with university stakeholders
Knowledge of digital marketing trends and performance analytics
Pay Transparency The approximate national base pay range for this position is $165,000 to $185,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job‑related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Benefits Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Opportunity Employer Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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