SoFi
Shape a brighter financial future with us. SoFi is a next‑generation financial services company using innovative, mobile‑first technology to help millions of members reach their goals.
Role Overview SoFi is seeking an experienced Programmatic Buyer/Trader to join our fast‑paced in‑house media team. The ideal candidate has a proven track record of managing high‑volume programmatic campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth.
Responsibilities
Own end‑to‑end execution of programmatic campaigns across CTV/OTT, Digital Video, and Audio Streaming, ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
Negotiate, set up, and monitor sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
Serve as the platform expert for primary DSPs, staying ahead of new features, best practices, and troubleshooting complex setup issues.
Drive strategy around audience application and testing, and gain hands‑on experience with first‑party data ingestion, testing, and implementation within the programmatic ecosystem.
Analyze large datasets using advanced analytics tools (Tableau, Power BI, Excel) to identify performance drivers and generate actionable optimization insights.
Manage trafficking and ad serving functions, including extensive experience with Campaign Manager 360 (CM360) and tag building, implementation, and QA for media vendors.
Partner closely with internal stakeholders (Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.
Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale.
Qualifications
4–7 years of hands‑on programmatic trading experience, preferably within an agency or in‑house team environment.
Deep working knowledge of multiple DSPs (e.g., Yahoo, Amazon, DV360, The Trade Desk) and proven ability to construct and execute successful programmatic video campaigns that achieve defined KPIs.
Strong expertise in ad serving platforms, specifically Campaign Manager 360 (CM360) for tag generation, trafficking, and reporting.
Advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting; experience with Tableau and Amplitude is advantageous.
Excellent analytical and quantitative skills, with the ability to synthesize large data sets to derive actionable campaign insights.
Strong organizational and project management capabilities, with the capacity to manage projects from inception to completion within a fast‑paced environment.
Compensation and Benefits Base pay range for this role is $40.00/hr – $50.00/hr. Final base pay offer will be determined based on individual factors such as candidate experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit the
Benefits at SoFi
page.
Equal Employment Opportunity SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights.
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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Role Overview SoFi is seeking an experienced Programmatic Buyer/Trader to join our fast‑paced in‑house media team. The ideal candidate has a proven track record of managing high‑volume programmatic campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth.
Responsibilities
Own end‑to‑end execution of programmatic campaigns across CTV/OTT, Digital Video, and Audio Streaming, ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
Negotiate, set up, and monitor sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
Serve as the platform expert for primary DSPs, staying ahead of new features, best practices, and troubleshooting complex setup issues.
Drive strategy around audience application and testing, and gain hands‑on experience with first‑party data ingestion, testing, and implementation within the programmatic ecosystem.
Analyze large datasets using advanced analytics tools (Tableau, Power BI, Excel) to identify performance drivers and generate actionable optimization insights.
Manage trafficking and ad serving functions, including extensive experience with Campaign Manager 360 (CM360) and tag building, implementation, and QA for media vendors.
Partner closely with internal stakeholders (Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.
Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale.
Qualifications
4–7 years of hands‑on programmatic trading experience, preferably within an agency or in‑house team environment.
Deep working knowledge of multiple DSPs (e.g., Yahoo, Amazon, DV360, The Trade Desk) and proven ability to construct and execute successful programmatic video campaigns that achieve defined KPIs.
Strong expertise in ad serving platforms, specifically Campaign Manager 360 (CM360) for tag generation, trafficking, and reporting.
Advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting; experience with Tableau and Amplitude is advantageous.
Excellent analytical and quantitative skills, with the ability to synthesize large data sets to derive actionable campaign insights.
Strong organizational and project management capabilities, with the capacity to manage projects from inception to completion within a fast‑paced environment.
Compensation and Benefits Base pay range for this role is $40.00/hr – $50.00/hr. Final base pay offer will be determined based on individual factors such as candidate experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit the
Benefits at SoFi
page.
Equal Employment Opportunity SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights.
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
#J-18808-Ljbffr