Hilton
Director, Hotel Level Marketing – Creative Strategy
Join to apply for the
Director, Hotel Level Marketing – Creative Strategy
role at
Hilton .
This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote.
This is your chance to be part of an in‑house Commercial Services team that propels Hilton’s marketing, sales, revenue management, call center, and analytics functions! As a Hotel Level Marketing (HLM) Creative Strategist you will support these areas which are at the core of Hilton’s “commercial engine” and are important to Hilton’s ability to achieve profitable growth. On the HLM team reporting to the Sr. Director of HLM, you will help to ensure hotels capture brand‑aligned digital assets. You will also partner to standardize tools, workflows, and production quality to improve marketing performance and website conversion.
How We Will Support You
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) – you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Learn more about the rest of our benefits
How You Will Make An Impact Your role is important and below are some of the fundamental job duties that make your work unique.
What Your Day-to-Day Will Be Like
Partner on hotel content capture to ensure quality content is fit for media use.
Lead development of training/enablement materials.
Hotel Level creative testing and optimization.
Craft compelling narratives that align with brand positioning and drive engagement.
How You Will Collaborate With Others
Identify agency partners for content capabilities within HLM Platform.
Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots.
Work in a matrixed environment to meet hotel creative needs.
What Projects You Will Take Ownership Of
Help to ensure website governance and guardrails are in place and provide guidance back to properties.
Performance and storytelling of hotel level content impact.
Ensuring appropriate training and processes exist for hotels around content.
Advocating to the Enterprise for hotel needs.
Minimum Qualifications
Ten (10) years of work experience in content strategy, brand marketing, or creative leadership.
Proven experience managing multi‑channel content strategies, with an eye for creative effectiveness.
Demonstrated success in leading teams and collaborating with senior stakeholders.
Travel up to 30%.
It Would Be Useful If You Have
Cross‑Functional Collaboration.
Experience translating business objectives into actionable content strategies.
Strong understanding of hospitality, travel, or lifestyle brands.
What It Is Like Working For Hilton Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world‑class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more‑than‑100‑year history. Hilton is proud to have an award‑winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
Legal Statements We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Benefits Hilton offers its eligible team members a comprehensive benefits package including medical, prescription drug, dental, vision coverage, life insurance, short‑ and long‑term disability insurance, employee stock purchase plan (ESPP), 401(k) savings plan, paid time off, paid parental leave, holidays, bereavement days, flexible spending accounts, health savings account, employee assistance program, care coordination program (“Wellthy”), legal services program, educational assistance program, adoption assistance, backup childcare, pre‑tax commuter benefit, and travel discount. The annual salary range for this role is $110,000 – $175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan and the Company’s long‑term incentive plan, consistent with other team members at the same level and/or position within the Company.
Work Locations Hilton – Global Headquarters – McLean
Schedule Full‑time
Brand Hilton Corporate
Shift Day Job
Job Level Director
Job Function Sales and Marketing
Seniority Level Director
Employment Type Full‑time
Industries Hospitality
#J-18808-Ljbffr
Director, Hotel Level Marketing – Creative Strategy
role at
Hilton .
This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote.
This is your chance to be part of an in‑house Commercial Services team that propels Hilton’s marketing, sales, revenue management, call center, and analytics functions! As a Hotel Level Marketing (HLM) Creative Strategist you will support these areas which are at the core of Hilton’s “commercial engine” and are important to Hilton’s ability to achieve profitable growth. On the HLM team reporting to the Sr. Director of HLM, you will help to ensure hotels capture brand‑aligned digital assets. You will also partner to standardize tools, workflows, and production quality to improve marketing performance and website conversion.
How We Will Support You
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) – you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Learn more about the rest of our benefits
How You Will Make An Impact Your role is important and below are some of the fundamental job duties that make your work unique.
What Your Day-to-Day Will Be Like
Partner on hotel content capture to ensure quality content is fit for media use.
Lead development of training/enablement materials.
Hotel Level creative testing and optimization.
Craft compelling narratives that align with brand positioning and drive engagement.
How You Will Collaborate With Others
Identify agency partners for content capabilities within HLM Platform.
Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots.
Work in a matrixed environment to meet hotel creative needs.
What Projects You Will Take Ownership Of
Help to ensure website governance and guardrails are in place and provide guidance back to properties.
Performance and storytelling of hotel level content impact.
Ensuring appropriate training and processes exist for hotels around content.
Advocating to the Enterprise for hotel needs.
Minimum Qualifications
Ten (10) years of work experience in content strategy, brand marketing, or creative leadership.
Proven experience managing multi‑channel content strategies, with an eye for creative effectiveness.
Demonstrated success in leading teams and collaborating with senior stakeholders.
Travel up to 30%.
It Would Be Useful If You Have
Cross‑Functional Collaboration.
Experience translating business objectives into actionable content strategies.
Strong understanding of hospitality, travel, or lifestyle brands.
What It Is Like Working For Hilton Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world‑class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more‑than‑100‑year history. Hilton is proud to have an award‑winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
Legal Statements We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Benefits Hilton offers its eligible team members a comprehensive benefits package including medical, prescription drug, dental, vision coverage, life insurance, short‑ and long‑term disability insurance, employee stock purchase plan (ESPP), 401(k) savings plan, paid time off, paid parental leave, holidays, bereavement days, flexible spending accounts, health savings account, employee assistance program, care coordination program (“Wellthy”), legal services program, educational assistance program, adoption assistance, backup childcare, pre‑tax commuter benefit, and travel discount. The annual salary range for this role is $110,000 – $175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan and the Company’s long‑term incentive plan, consistent with other team members at the same level and/or position within the Company.
Work Locations Hilton – Global Headquarters – McLean
Schedule Full‑time
Brand Hilton Corporate
Shift Day Job
Job Level Director
Job Function Sales and Marketing
Seniority Level Director
Employment Type Full‑time
Industries Hospitality
#J-18808-Ljbffr