AdRoll
Principal Integrated Campaign Manager
AdRoll, San Francisco, California, United States, 94199
Principal Integrated Campaign Manager – AdRoll
Join to apply for the Principal Integrated Campaign Manager role at AdRoll.
You’ll join our Marketing team reporting to our Manager II, Revenue Marketing. As a Principal Integrated Campaign Manager at AdRoll, lead the end-to-end planning, execution, and optimization of integrated campaigns that drive measurable impact across brand, demand, and customer marketing across our two products – AdRoll and AdRoll ABM. Acting as the campaign owner in our integrated campaign process, you will lead the orchestration of themes, messaging, creative, channels, and reporting – ensuring each initiative aligns with company objectives and delivers a seamless experience to our audiences.
You’ll operate as an expert individual contributor who thrives in ambiguity, independently sets methods and processes, and creates cross‑functional networks to deliver innovative, high‑performing campaigns. This role is critical to scaling our growth and establishing best‑in‑class integrated marketing execution.
This role is open in San Francisco, New York City, or US Remote locations.
Impact You’ll Make
Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high‑level company goals into compelling cross‑channel campaigns.
Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre‑launch readouts, monitor campaign performance mid‑flight, and drive weekly reporting and optimization.
Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey.
Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points.
Cross‑Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness.
Execution & QA: Lead campaign build check‑ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders.
Insights & Learnings: Deliver post‑mortems and campaign lookbacks to capture ROI, wins, misses, and lessons that inform future campaigns.
Skills You’ll Bring
9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management.
Proven ability to market to B2B marketers within the tech/SaaS industry.
Familiarity with Salesforce, marketing automation, paid media, and reporting tools.
Demonstrated success independently leading complex, multi‑channel campaigns from concept to execution and reporting.
Strong ability to translate company strategy and market insights into unified campaign stories.
Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations.
Skilled in building repeatable campaign frameworks, processes, and templates.
Strong cross‑functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership.
Benefits and Perks
Competitive salary and equity.
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee.
Basic life and AD&D insurance at no cost to the employee.
401(k) Plan (Pre‑tax and Roth).
4 weeks of paid time off and work/life balance.
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave).
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave).
Up to 16 weeks of paid family leave for non‑birthing parents.
Up to 12 weeks paid family leave to care for a family member.
Join a community of fellow Rollers as a member of one of our Employee Resource Groups.
Ample opportunities to volunteer with local organizations with NextRoll Gives Back.
For additional benefits not mentioned, visit our Careers page.
Additional Information Minimum salary of $140,944 to maximum salary of $208,454 + equity + benefits.
The range provided is NextRoll’s reasonable estimate of the base compensation for this role.
The actual amount will be based on job‑related and non‑discriminatory factors such as location, experience, training, skills, and abilities.
About NextRoll: NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences.
Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform, and AdRoll ABM, a full‑funnel account‑based marketing product.
We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
To request reasonable accommodation, contact candidateacommodations@nextroll.com.
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You’ll join our Marketing team reporting to our Manager II, Revenue Marketing. As a Principal Integrated Campaign Manager at AdRoll, lead the end-to-end planning, execution, and optimization of integrated campaigns that drive measurable impact across brand, demand, and customer marketing across our two products – AdRoll and AdRoll ABM. Acting as the campaign owner in our integrated campaign process, you will lead the orchestration of themes, messaging, creative, channels, and reporting – ensuring each initiative aligns with company objectives and delivers a seamless experience to our audiences.
You’ll operate as an expert individual contributor who thrives in ambiguity, independently sets methods and processes, and creates cross‑functional networks to deliver innovative, high‑performing campaigns. This role is critical to scaling our growth and establishing best‑in‑class integrated marketing execution.
This role is open in San Francisco, New York City, or US Remote locations.
Impact You’ll Make
Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high‑level company goals into compelling cross‑channel campaigns.
Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre‑launch readouts, monitor campaign performance mid‑flight, and drive weekly reporting and optimization.
Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey.
Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points.
Cross‑Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness.
Execution & QA: Lead campaign build check‑ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders.
Insights & Learnings: Deliver post‑mortems and campaign lookbacks to capture ROI, wins, misses, and lessons that inform future campaigns.
Skills You’ll Bring
9+ years of B2B marketing experience with at least 2 years of deep expertise in integrated campaign management.
Proven ability to market to B2B marketers within the tech/SaaS industry.
Familiarity with Salesforce, marketing automation, paid media, and reporting tools.
Demonstrated success independently leading complex, multi‑channel campaigns from concept to execution and reporting.
Strong ability to translate company strategy and market insights into unified campaign stories.
Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations.
Skilled in building repeatable campaign frameworks, processes, and templates.
Strong cross‑functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership.
Benefits and Perks
Competitive salary and equity.
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee.
Basic life and AD&D insurance at no cost to the employee.
401(k) Plan (Pre‑tax and Roth).
4 weeks of paid time off and work/life balance.
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave).
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave).
Up to 16 weeks of paid family leave for non‑birthing parents.
Up to 12 weeks paid family leave to care for a family member.
Join a community of fellow Rollers as a member of one of our Employee Resource Groups.
Ample opportunities to volunteer with local organizations with NextRoll Gives Back.
For additional benefits not mentioned, visit our Careers page.
Additional Information Minimum salary of $140,944 to maximum salary of $208,454 + equity + benefits.
The range provided is NextRoll’s reasonable estimate of the base compensation for this role.
The actual amount will be based on job‑related and non‑discriminatory factors such as location, experience, training, skills, and abilities.
About NextRoll: NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences.
Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform, and AdRoll ABM, a full‑funnel account‑based marketing product.
We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
To request reasonable accommodation, contact candidateacommodations@nextroll.com.
#J-18808-Ljbffr