Acrisure
Director, Performance Marketing
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Director, Performance Marketing
role at
Acrisure .
Location: Hybrid/Costa Mesa (United States)
Reporting to: Head of Sales Enablement, North American Retail (NAR)
Job Summary: Acrisure is seeking a Director, NAR Performance Marketing to lead the strategic planning, execution, and optimization of all NAR paid and organic acquisition channels to drive revenue, customer acquisition, cross‑sells, up‑sells and improve ROI. This role oversees strategy, execution, team management, cross‑functional coordination and budget allocation across digital performance channels for NAR.
Responsibilities
Develop and implement multi‑channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM).
Manage marketing budget, forecast expenditures and track performance against P&L goals.
Work closely with creative teams to develop compelling content that resonates with target customers.
Architect marketing technology stack to connect revenue to marketing source and ad spend; measure lifetime value versus customer acquisition cost (CAC) and evaluate new technologies.
Analyze campaign data, KPIs (CPA, ROAS, LTV) and funnel metrics to optimize performance and drive growth. Lead and mentor a team of performance marketing managers/specialists.
Conduct competitor research to inform effective marketing strategies.
Partner with Corporate Marketing, Product, Tech, Sales and Content teams to align, improve conversion and refine targeting.
Build a team of high‑performing email and performance marketers.
Report on performance and provide actionable insights to executive leadership.
Requirements
Expertise in data analysis tools and marketing automation.
Proven experience managing budgets and leading high‑performing teams.
Strong strategic thinking, analytical skills and communication abilities.
Bachelor’s in Business or related field required. Five years of relevant experience in lieu of a bachelor’s degree. Master’s degree preferred.
Seven to ten years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks).
Five+ years of leadership experience; experience leading within a national or global business preferred.
Fintech, sales and/or insurance industry experience preferred.
Pay The base compensation range for this position is $256,811 – $347,450. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location and internal equity.
Benefits
Physical Wellness: Comprehensive medical, dental, vision, life and disability insurance; fertility benefits; wellness resources; paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program; complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents); legal plan options; pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Equal Opportunity Employer Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
#J-18808-Ljbffr
Director, Performance Marketing
role at
Acrisure .
Location: Hybrid/Costa Mesa (United States)
Reporting to: Head of Sales Enablement, North American Retail (NAR)
Job Summary: Acrisure is seeking a Director, NAR Performance Marketing to lead the strategic planning, execution, and optimization of all NAR paid and organic acquisition channels to drive revenue, customer acquisition, cross‑sells, up‑sells and improve ROI. This role oversees strategy, execution, team management, cross‑functional coordination and budget allocation across digital performance channels for NAR.
Responsibilities
Develop and implement multi‑channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM).
Manage marketing budget, forecast expenditures and track performance against P&L goals.
Work closely with creative teams to develop compelling content that resonates with target customers.
Architect marketing technology stack to connect revenue to marketing source and ad spend; measure lifetime value versus customer acquisition cost (CAC) and evaluate new technologies.
Analyze campaign data, KPIs (CPA, ROAS, LTV) and funnel metrics to optimize performance and drive growth. Lead and mentor a team of performance marketing managers/specialists.
Conduct competitor research to inform effective marketing strategies.
Partner with Corporate Marketing, Product, Tech, Sales and Content teams to align, improve conversion and refine targeting.
Build a team of high‑performing email and performance marketers.
Report on performance and provide actionable insights to executive leadership.
Requirements
Expertise in data analysis tools and marketing automation.
Proven experience managing budgets and leading high‑performing teams.
Strong strategic thinking, analytical skills and communication abilities.
Bachelor’s in Business or related field required. Five years of relevant experience in lieu of a bachelor’s degree. Master’s degree preferred.
Seven to ten years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks).
Five+ years of leadership experience; experience leading within a national or global business preferred.
Fintech, sales and/or insurance industry experience preferred.
Pay The base compensation range for this position is $256,811 – $347,450. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location and internal equity.
Benefits
Physical Wellness: Comprehensive medical, dental, vision, life and disability insurance; fertility benefits; wellness resources; paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program; complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents); legal plan options; pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Equal Opportunity Employer Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
#J-18808-Ljbffr