Washington Nationals
Summary
The Washington Nationals are looking for a Manager of Social Media and Influencer Marketing to play a key role in shaping and amplifying the Nationals brand and influencer strategy. This highly creative individual will co‑manage the execution of our social media strategy, help develop and grow our influencer marketing efforts across main and ancillary channels, and contribute to the creation of compelling content that drives engagement and fan affinity within the framework of the Nationals brand and broader business goals.
In this role you will work with the Nationals social media team, co‑managing with a Social Media Manager and reporting to the Director of Social Media Marketing. You will collaborate with departments across marketing, creative content, communications, partnerships, and baseball operations. The ideal candidate has creative thinking, leadership skills, an interest in performance analytics, and an in‑depth understanding of ever‑evolving digital trends to ensure our social media presence authentically reflects our fanbase and our organizational brand values.
The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Essential Duties And Responsibilities
Social Strategy, Execution and Analytics
Produce and publish engaging content across Nationals social platforms (X, Instagram, Facebook, TikTok, Threads, YouTube, Snapchat, etc.)
Support content strategy development for each platform, focusing on audience engagement, trends, and brand consistency
Stay up‑to‑date on emerging trends, platform updates, and digital best practices by studying competing sports organizations and outside brands
Oversee the planning, organization, and scheduling of the social media content calendar
Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns
Ensure all content aligns with the Nationals’ voice, brand, and creative standards
Use social listening tools (Sprout, Zoomph) to inform content strategy and fan sentiment
Use insights to assess performance and support strategic recommendations for future content and campaigns
Benchmark against league trends and competitors
Draft copy for social media posts
Collaborate with the social team to develop campaigns that drive social growth
Influencer Marketing Leadership
Lead and contribute to the development of influencer marketing and social media strategies aligned with marketing goals
Help grow and manage the organization’s influencer marketing program
Plan and roll out influencer campaigns targeting key audience segments
Align social and influencer efforts with broader brand, community, partnership, and ticketing goals
Research and identify influencers, creators, and brand ambassadors that match the organization’s values
Track performance of influencer content and provide optimization recommendations
Support contract negotiation, campaign coordination, and ongoing communication with influencers
Gameday + Event Coverage
Live game coverage at Nationals Park on gamedays and remote road game coverage
Capture content from field level and around Nationals Park, assisting with other social‑related duties
Attend Nationals batting practice to shoot and create content when applicable
Lead a new, engaging player development content strategy, working with the Director of Social and a Seasonal Associate
Cover events in real‑time on Nationals main and ancillary social media platforms
Content Production + Creative Collaboration
Produce and create content for the Washington Nationals’ main and ancillary social media channels
Collaborate with the Manager and Director to oversee content creation, scheduling, and publishing for ancillary accounts
Ideate unique projects with a social focus
Collaborate with social and content teams to turn key moments into engaging content
Provide direction, briefs, and feedback to ensure social‑ready creative
Shoot, edit, and produce social‑first content (short‑form video, Reels, TikTok, graphics, etc.)
Partnerships + Sponsorships
Partner with internal teams to execute collaborative campaigns involving influencers
Assist in creating monthly and weekly reports for internal stakeholders
Collaborate with the Corporate Partnerships team to deliver on sponsored content obligations
Collaboration & Leadership
Foster a collaborative, innovative, and inclusive team environment
Bring ideas and initiatives that “show off” and elevate the Nationals brand beyond the game
Monitor players’ social media accounts and build relationships for collaboration on unique content
Other duties as assigned.
Requirements
Bachelor’s degree in communications, journalism, marketing or related field (or equivalent experience)
3+ years professional experience in social/digital content and marketing strategy
Professional experience managing social media in a professional sports environment (MLB, other pro leagues, or D1 collegiate athletics) preferred
A passion for sports (ideally MLB)
Expert knowledge of social media platforms including Instagram, X, YouTube, TikTok, and Facebook
Knowledge of digital analytics tools including Sprout and Zoomph (or equivalent tools) and native analytics for native platforms
Proven experience in social media marketing and influencer campaign management
Familiarity with the Adobe Creative Suite, focusing on Photoshop, Premiere, and Lightroom
Deep understanding of social media platforms and their algorithms
Flexibility to work evenings, weekends, and holidays
Knowledge, Skills, And Abilities Necessary To Perform Essential Functions
Strong verbal and written communication skills – ability to communicate with staff and prepare written reports.
Strong time management and organizational skills; ability to direct the work activities of several associates simultaneously and plan ahead.
Ability to handle multiple tasks simultaneously in a fast‑paced environment.
Uphold Core Values: Excellence, Performance, and Accountability. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community, and provide the best guest experience in sports. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Position may require occasional weekend and/or evening work.
Gameday: Job requires employee to function in a high‑activity and heavily crowded outdoor professional sports venue. May work at heights. Employees will be exposed to inclement weather of varying degrees. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk long distances, and climb up/down stairs. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation The projected annual salary range for this position is $57,783.00 - $75,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short‑ and long‑term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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In this role you will work with the Nationals social media team, co‑managing with a Social Media Manager and reporting to the Director of Social Media Marketing. You will collaborate with departments across marketing, creative content, communications, partnerships, and baseball operations. The ideal candidate has creative thinking, leadership skills, an interest in performance analytics, and an in‑depth understanding of ever‑evolving digital trends to ensure our social media presence authentically reflects our fanbase and our organizational brand values.
The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Essential Duties And Responsibilities
Social Strategy, Execution and Analytics
Produce and publish engaging content across Nationals social platforms (X, Instagram, Facebook, TikTok, Threads, YouTube, Snapchat, etc.)
Support content strategy development for each platform, focusing on audience engagement, trends, and brand consistency
Stay up‑to‑date on emerging trends, platform updates, and digital best practices by studying competing sports organizations and outside brands
Oversee the planning, organization, and scheduling of the social media content calendar
Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns
Ensure all content aligns with the Nationals’ voice, brand, and creative standards
Use social listening tools (Sprout, Zoomph) to inform content strategy and fan sentiment
Use insights to assess performance and support strategic recommendations for future content and campaigns
Benchmark against league trends and competitors
Draft copy for social media posts
Collaborate with the social team to develop campaigns that drive social growth
Influencer Marketing Leadership
Lead and contribute to the development of influencer marketing and social media strategies aligned with marketing goals
Help grow and manage the organization’s influencer marketing program
Plan and roll out influencer campaigns targeting key audience segments
Align social and influencer efforts with broader brand, community, partnership, and ticketing goals
Research and identify influencers, creators, and brand ambassadors that match the organization’s values
Track performance of influencer content and provide optimization recommendations
Support contract negotiation, campaign coordination, and ongoing communication with influencers
Gameday + Event Coverage
Live game coverage at Nationals Park on gamedays and remote road game coverage
Capture content from field level and around Nationals Park, assisting with other social‑related duties
Attend Nationals batting practice to shoot and create content when applicable
Lead a new, engaging player development content strategy, working with the Director of Social and a Seasonal Associate
Cover events in real‑time on Nationals main and ancillary social media platforms
Content Production + Creative Collaboration
Produce and create content for the Washington Nationals’ main and ancillary social media channels
Collaborate with the Manager and Director to oversee content creation, scheduling, and publishing for ancillary accounts
Ideate unique projects with a social focus
Collaborate with social and content teams to turn key moments into engaging content
Provide direction, briefs, and feedback to ensure social‑ready creative
Shoot, edit, and produce social‑first content (short‑form video, Reels, TikTok, graphics, etc.)
Partnerships + Sponsorships
Partner with internal teams to execute collaborative campaigns involving influencers
Assist in creating monthly and weekly reports for internal stakeholders
Collaborate with the Corporate Partnerships team to deliver on sponsored content obligations
Collaboration & Leadership
Foster a collaborative, innovative, and inclusive team environment
Bring ideas and initiatives that “show off” and elevate the Nationals brand beyond the game
Monitor players’ social media accounts and build relationships for collaboration on unique content
Other duties as assigned.
Requirements
Bachelor’s degree in communications, journalism, marketing or related field (or equivalent experience)
3+ years professional experience in social/digital content and marketing strategy
Professional experience managing social media in a professional sports environment (MLB, other pro leagues, or D1 collegiate athletics) preferred
A passion for sports (ideally MLB)
Expert knowledge of social media platforms including Instagram, X, YouTube, TikTok, and Facebook
Knowledge of digital analytics tools including Sprout and Zoomph (or equivalent tools) and native analytics for native platforms
Proven experience in social media marketing and influencer campaign management
Familiarity with the Adobe Creative Suite, focusing on Photoshop, Premiere, and Lightroom
Deep understanding of social media platforms and their algorithms
Flexibility to work evenings, weekends, and holidays
Knowledge, Skills, And Abilities Necessary To Perform Essential Functions
Strong verbal and written communication skills – ability to communicate with staff and prepare written reports.
Strong time management and organizational skills; ability to direct the work activities of several associates simultaneously and plan ahead.
Ability to handle multiple tasks simultaneously in a fast‑paced environment.
Uphold Core Values: Excellence, Performance, and Accountability. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community, and provide the best guest experience in sports. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Position may require occasional weekend and/or evening work.
Gameday: Job requires employee to function in a high‑activity and heavily crowded outdoor professional sports venue. May work at heights. Employees will be exposed to inclement weather of varying degrees. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk long distances, and climb up/down stairs. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation The projected annual salary range for this position is $57,783.00 - $75,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short‑ and long‑term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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