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Premier Accessory Group

Director of Sales

Premier Accessory Group, Cranbury, New Jersey, United States

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Premier Accessory Group is a leading designer, manufacturer, and distributor of consumer electronics and lifestyle accessories, managing a broad portfolio of owned and licensed brands across mobile, audio, power, automotive, and tech accessories. We partner with the world’s largest retailers and operate in a fast-paced, multi‑brand, import‑driven environment.

We are seeking a Director of Sales to run our internal sales organization from our Cranbury, New Jersey headquarters. This is a 100% in‑office role. Remote or hybrid candidates will not be considered.

This position is responsible for building structure, driving accountability, and ensuring consistent execution across all brands, accounts, and channels. This is a sales leadership and operating role, not an individual contributor or broker position.

Role Overview The Director of Sales will own the day‑to‑day management and performance of Premier’s internal sales team. This leader will be onsite, embedded with the sales, operations, product, and finance teams, establishing clear operating rhythms and driving predictable results across a complex retail environment.

This role is ideal for a hands‑on sales operator who values in‑person leadership, collaboration, and accountability.

Key Responsibilities

Lead, manage, and develop a large internal sales team onsite in Cranbury, NJ

Establish clear goals, quotas, and account ownership across brands and channels

Run weekly in‑person sales meetings, pipeline reviews, and forecasting cadence

Own forecast accuracy and enforce CRM, reporting, and sales discipline

Coach sales leaders and representatives on line reviews, pricing strategy, assortment planning, and margin management

Identify performance gaps and implement corrective action plans

Partner closely with Product, Operations, Finance, and Marketing to ensure sales commitments are executable

Support major line reviews and strategic retail initiatives

Who Will Succeed in This Role

Sales leaders who have managed and scaled internal sales teams, not just sold individually

Operators who thrive in in‑person, office‑based environments

Leaders comfortable enforcing structure, accountability, and performance standards

Professionals who understand how to win at retail through planning and execution

Required Experience & Skills

8–15+ years of sales leadership experience in consumer products or consumer electronics

Demonstrated success leading large internal sales teams in a fast‑paced, multi‑brand environment

Proven experience selling into big‑box and mass retail (Walmart, Target, Best Buy, Costco, Drug, Dollar, Grocery)

Strong command of forecasting, CRM systems (e.g., Salesforce), and sales analytics

Solid understanding of pricing, margins, IMU, and retail calendars

Excellent leadership, communication, and coaching skills

This Role Is NOT

A remote or hybrid position

A broker, independent rep, or agency role

A “player‑only” or book‑of‑business sales role

Why Premier Accessory Group

Lead an established internal sales team with real scale

Work directly with executive leadership in an in‑person environment

Operate in a fast‑moving, entrepreneurial organization

Competitive compensation with performance‑based incentives

Opportunity to make a visible, long‑term impact

Seniority Level Director

Employment Type Full‑time

Job Function Sales and Business Development

Industries Computers and Electronics Manufacturing

This is an in‑office role based in Cranbury, NJ. Remote or hybrid candidates will not be considered.

Apply directly via LinkedIn. All inquiries handled confidentially.

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