Rainier Recruiting
This range is provided by Rainier Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $100,000.00/yr - $125,000.00/yr
Rainier Recruiting is partnering with a fast‑growing, design‑led consumer healthcare company that is transforming access to outpatient care. The company is seeking a Growth Marketing Manager, Retention & Lifecycle to own and scale lifecycle marketing programs that drive activation, engagement, retention, and lifetime value across the customer journey.
This role is responsible for building and optimizing automated lifecycle programs across email, SMS, in‑app messaging, and other owned channels.
The ideal candidate has a strong background in lifecycle or CRM marketing, thrives in highly analytical environments, and is excited to use data and experimentation to create thoughtful, personalized customer experiences. Success in this role requires both strategic ownership and hands‑on execution, with close collaboration across product, clinical, and marketing teams.
401(k) plan
Paid time off and company holidays
Additional wellness and ancillary benefits
Location San Francisco, CA. This position follows a hybrid schedule, with in‑office work 3 days per week.
Responsibilities
Develop and own the lifecycle marketing strategy across email, SMS, push, and in‑app channels
Design, launch, and optimize onboarding, nurture, education, retention, upsell, and winback programs
Identify and map high‑impact customer touchpoints across the clinical and product experience
Continuously test and optimize lifecycle flows through segmentation, messaging, timing, and channel experimentation
Analyze performance using funnel, cohort, and LTV analysis to guide decision making
Establish and maintain a strong CRM and marketing automation foundation, ensuring accurate data flows, triggers, and event tracking
Partner cross‑functionally with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on‑brand
Create clear, supportive, and high‑performing lifecycle copy that simplifies complex concepts for customers
Maintain high standards for deliverability, QA, privacy, and compliance in customer communications
Provide regular reporting, insights, and recommendations to stakeholders
Own and improve core lifecycle metrics including activation, engagement, retention, conversion, repeat usage, and lifetime value
Qualifications
3–6 years of experience in lifecycle, retention, CRM, or growth marketing
Hands‑on experience owning email, SMS, push, and/or in‑app lifecycle programs
Strong analytical skills with experience running experiments and interpreting results
Experience with CRM or marketing automation platforms (e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo, Marketo)
Excellent written communication skills with a customer‑first mindset
Ability to collaborate cross‑functionally in fast‑paced, data‑driven environments
Experience in healthcare, digital health, or regulated industries is a plus but not required
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Hospitals and Health Care
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Base pay range $100,000.00/yr - $125,000.00/yr
Rainier Recruiting is partnering with a fast‑growing, design‑led consumer healthcare company that is transforming access to outpatient care. The company is seeking a Growth Marketing Manager, Retention & Lifecycle to own and scale lifecycle marketing programs that drive activation, engagement, retention, and lifetime value across the customer journey.
This role is responsible for building and optimizing automated lifecycle programs across email, SMS, in‑app messaging, and other owned channels.
The ideal candidate has a strong background in lifecycle or CRM marketing, thrives in highly analytical environments, and is excited to use data and experimentation to create thoughtful, personalized customer experiences. Success in this role requires both strategic ownership and hands‑on execution, with close collaboration across product, clinical, and marketing teams.
401(k) plan
Paid time off and company holidays
Additional wellness and ancillary benefits
Location San Francisco, CA. This position follows a hybrid schedule, with in‑office work 3 days per week.
Responsibilities
Develop and own the lifecycle marketing strategy across email, SMS, push, and in‑app channels
Design, launch, and optimize onboarding, nurture, education, retention, upsell, and winback programs
Identify and map high‑impact customer touchpoints across the clinical and product experience
Continuously test and optimize lifecycle flows through segmentation, messaging, timing, and channel experimentation
Analyze performance using funnel, cohort, and LTV analysis to guide decision making
Establish and maintain a strong CRM and marketing automation foundation, ensuring accurate data flows, triggers, and event tracking
Partner cross‑functionally with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on‑brand
Create clear, supportive, and high‑performing lifecycle copy that simplifies complex concepts for customers
Maintain high standards for deliverability, QA, privacy, and compliance in customer communications
Provide regular reporting, insights, and recommendations to stakeholders
Own and improve core lifecycle metrics including activation, engagement, retention, conversion, repeat usage, and lifetime value
Qualifications
3–6 years of experience in lifecycle, retention, CRM, or growth marketing
Hands‑on experience owning email, SMS, push, and/or in‑app lifecycle programs
Strong analytical skills with experience running experiments and interpreting results
Experience with CRM or marketing automation platforms (e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo, Marketo)
Excellent written communication skills with a customer‑first mindset
Ability to collaborate cross‑functionally in fast‑paced, data‑driven environments
Experience in healthcare, digital health, or regulated industries is a plus but not required
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Hospitals and Health Care
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