24 Seven
Location: Fully remote, United States
Duration: Contract- 40 hours/week
Our client is a data-driven, hyper-growth company in the consumer space seeking a Sr. Growth Marketing Manager to own and scale Paid Acquisition across Paid Social, Digital, and Paid Search. You will drive DTC and retail service growth by leading strategy, execution, and optimization across key channels, with a strong focus on experimentation and performance.
Responsibilities
Own paid acquisition strategy and execution across channels including Facebook/Instagram, Google Ads, Bing, YouTube, TikTok, Snapchat, Display, CTV, and digital audio. Coach and lead at least one direct report focused on campaign execution. Optimize and scale existing programs; test new channels, creatives, and messaging to drive growth. Develop testing & learning roadmaps, analyze performance, and present insights to stakeholders. Track and report on key KPIs (CPA, CAC, LTV, CPM, etc.) and inform budget allocation. Partner with creative, analytics, and product teams on briefs, assets, and site/creative testing. Implement A/B and multivariate tests across targeting, creative, and other campaign elements. Use video editing tools (e.g., CapCut) to quickly optimize paid social video assets. Stay current on platform and industry changes and share learnings with the broader team. Qualifications
5–7 years in performance or growth marketing. 4+ years hands-on in Meta Ads Manager and Google Ads, building and optimizing campaigns in-platform. Proven experience running paid social creative testing (especially Facebook/Instagram). Experience with DTC ecommerce and/or subscription models is a plus. Comfort working remotely and collaborating via tools like Slack, Google Workspace, and Monday.com/Asana/Jira. Proficient with web analytics tools (e.g., Google Analytics, Mixpanel, or similar). Experience managing six-figure monthly media budgets.
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Own paid acquisition strategy and execution across channels including Facebook/Instagram, Google Ads, Bing, YouTube, TikTok, Snapchat, Display, CTV, and digital audio. Coach and lead at least one direct report focused on campaign execution. Optimize and scale existing programs; test new channels, creatives, and messaging to drive growth. Develop testing & learning roadmaps, analyze performance, and present insights to stakeholders. Track and report on key KPIs (CPA, CAC, LTV, CPM, etc.) and inform budget allocation. Partner with creative, analytics, and product teams on briefs, assets, and site/creative testing. Implement A/B and multivariate tests across targeting, creative, and other campaign elements. Use video editing tools (e.g., CapCut) to quickly optimize paid social video assets. Stay current on platform and industry changes and share learnings with the broader team. Qualifications
5–7 years in performance or growth marketing. 4+ years hands-on in Meta Ads Manager and Google Ads, building and optimizing campaigns in-platform. Proven experience running paid social creative testing (especially Facebook/Instagram). Experience with DTC ecommerce and/or subscription models is a plus. Comfort working remotely and collaborating via tools like Slack, Google Workspace, and Monday.com/Asana/Jira. Proficient with web analytics tools (e.g., Google Analytics, Mixpanel, or similar). Experience managing six-figure monthly media budgets.
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