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IE Media, Inc.

Vice President Advertising Sales

IE Media, Inc., New York, New York, us, 10261

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IE Media, Inc. uses innovative storytelling to highlight the inner workings of the latest scientific breakthroughs, technological innovations, and more. We don’t just cover the news — we uncover the mechanisms that made these developments possible.

IE’s fast‑paced and collaborative international work environment celebrates quality and ethical journalism. The team includes a diverse group of infinitely curious individuals from all around the world who share a joint passion for sharing the latest and the most important info with the world, as we believe knowledge is power.

VP, Advertising Sales

to own direct revenue for our media business and build a repeatable, scalable sales engine. You’ll lead direct ad and sponsorship sales, standardize offers and pricing, manage pipeline and reps, and work closely with Product and Editorial on monetization. The role will be a full‑time contract for the first year.

What you’ll do:

Own quarterly new bookings and cash‑in targets; run weekly pipeline, pacing, and forecasts with clear stage criteria and win plans.

Build a repeatable sales motion with 3–4 core offer bundles (e.g., video + distribution, premium newsletter placements, account‑based bundles, custom content + media) and clear pricing/margin guardrails.

Manage and coach AEs and SDR(s) for prospecting quality, proposals, and negotiation excellence; partner with RevOps to keep CRM, pipeline, and reporting tight.

Run 30–40 concurrent campaigns with SLA rigor; deliver performance, reporting, and case studies that drive renewals, upsells, and expansions.

Work with Product, Editorial, and Engineering on new ad formats, sponsorship packages, landing pages, and inventory that advertisers love.

Identify and close strategic partnerships (events, webinars, research, co‑branded series) that open new revenue lines and increase ARPU.

Own self‑serve dashboards for pipeline, revenue, advertiser retention, and attribution; implement scalable workflows and automation in the CRM.

How we’ll know it’s working:

Pipeline at 3–4× next‑quarter target with stage‑weighted accuracy.

Quarterly bookings and cash‑in targets consistently hit or exceeded with strong deal margin.

Higher win rates and shorter sales cycles through better qualification and deal management.

Advertiser retention, renewals, and average deal size trending up.

Clean, reliable dashboards the team and leadership actually use.

Your first 90 days:

By 30 days:

Audit pipeline, products, pricing, and current deals; ship a pitch library, rate card, and proposal templates; establish a weekly forecast and pacing rhythm.

By 60 days:

Close a first wave of multi‑product deals; stand up core dashboards and attribution; document objection handling and negotiation playbooks.

By 90 days:

Show predictable forecast accuracy, a repeatable mix of offers, and a hiring plan (e.g., +1 SDR and fractional RevOps support).

You’ve done this before if:

You have

10+ years

in direct media/advertising sales, partnerships, or B2B revenue roles, including

4+ years

leading sales teams.

You’ve built and scaled a sales engine from low seven figures and are comfortable managing dozens of active campaigns at once.

You’re hands‑on with pipeline management and forecasting (HubSpot or similar), territory and quota design, comp structures, and margin discipline.

You’re a strong storyteller and negotiator with executive‑level client presence and a track record of closing complex, multi‑product deals.

Bonus: You’ve sold into

publishing/media

and are comfortable partnering with Product and Editorial on monetizable formats and inventory.

Competitive base ( 100K to 180K USD ) + variable (OTE) with meaningful upside for over‑performance, plus equity/options. Comprehensive benefits and flexible, remote‑friendly work.

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Internet Publishing

IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender‑nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.

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