LendingClub
Sr Product Marketing Manager, Member Engagement
LendingClub, San Francisco, California, United States, 94199
Current Employees of LendingClub: Please apply via your internal Workday Account. LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high‑cost debt and achieve their financial goals. Members today have mobile‑first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About the Role We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across LendingClub’s ecosystem. In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel. This role is ideal for a strong product marketer who is both strategic and highly execution‑oriented, with experience in growth, lifecycle, and engagement marketing. You will partner closely with product, channel, analytics, and brand teams to bring integrated go‑to‑market strategies to life, while using data and customer insights to continuously improve performance. You will play a critical role in amplifying the voice of the member, supporting cross‑sell and engagement strategies, and helping scale existing product marketing capabilities across one of LendingClub’s most important growth areas.
What You’ll Do
Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
Partner with the brand team to define and optimize membership value proposition and build go‑to‑market strategies across channels and customer segments
Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
Lead Strategy & Execution
Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross‑buying across lending and banking solutions
Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product‑per‑member growth)
Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
Optimize the end‑to‑end customer journey, including funnel performance, new feature rollout, and in‑app engagement, in collaboration with the product team
Produce compelling content to promote LendingClub’s products, services, and member benefits
In partnership with Marketing Ops and Martech, execute personalization and data‑driven marketing to deliver relevant, timely member experiences
Innovation
Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
Leadership
Lead cross‑functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
Establish strong cross‑team engagement models and measurement frameworks to drive alignment and flawless execution
Compliance
Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution
About You
6 years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & mobile app environment. Financial services experience a plus
Strong background in product launches, engagement (mobile app) marketing, and cross‑sell or retention strategies. Experience driving app adoption and/or digital engagement initiatives
Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
Proven ability to translate strategy into clear, actionable plans and execute in a cross‑functional environment
Strong communication and storytelling skills, with experience presenting to senior stakeholders
Highly collaborative, proactive, and comfortable leading through influence
Detail‑oriented, organized, and able to manage multiple priorities in a fast‑paced environment
Bachelor’s degree or higher in a related field; or equivalent work experience
Work Location San Francisco. The above locations are eligible offices for this role. We utilize a hybrid work model with in‑office Tuesday, Wednesday, and Thursday. In‑person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements Local hours (PT) – The position will primarily work local hours with flexibility for time‑zone coverage when necessary.
Travel Requirements As needed, travel to LendingClub offices and/or other locations.
Compensation The target base salary range for this position is $157,000–$180,000. Base salary is determined by job‑related knowledge, experience, education, skills, and location. It is one part of LendingClub’s Total Rewards package, which may also include long‑term awards (equity) and an annual bonus based on company performance, employee performance, and eligible earnings. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
Equal Opportunity Employer LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at
interviewaccommodations@lendingclub.com .
LendingClub
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About the Role We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across LendingClub’s ecosystem. In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel. This role is ideal for a strong product marketer who is both strategic and highly execution‑oriented, with experience in growth, lifecycle, and engagement marketing. You will partner closely with product, channel, analytics, and brand teams to bring integrated go‑to‑market strategies to life, while using data and customer insights to continuously improve performance. You will play a critical role in amplifying the voice of the member, supporting cross‑sell and engagement strategies, and helping scale existing product marketing capabilities across one of LendingClub’s most important growth areas.
What You’ll Do
Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
Partner with the brand team to define and optimize membership value proposition and build go‑to‑market strategies across channels and customer segments
Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
Lead Strategy & Execution
Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross‑buying across lending and banking solutions
Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product‑per‑member growth)
Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
Optimize the end‑to‑end customer journey, including funnel performance, new feature rollout, and in‑app engagement, in collaboration with the product team
Produce compelling content to promote LendingClub’s products, services, and member benefits
In partnership with Marketing Ops and Martech, execute personalization and data‑driven marketing to deliver relevant, timely member experiences
Innovation
Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
Leadership
Lead cross‑functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
Establish strong cross‑team engagement models and measurement frameworks to drive alignment and flawless execution
Compliance
Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution
About You
6 years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & mobile app environment. Financial services experience a plus
Strong background in product launches, engagement (mobile app) marketing, and cross‑sell or retention strategies. Experience driving app adoption and/or digital engagement initiatives
Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
Proven ability to translate strategy into clear, actionable plans and execute in a cross‑functional environment
Strong communication and storytelling skills, with experience presenting to senior stakeholders
Highly collaborative, proactive, and comfortable leading through influence
Detail‑oriented, organized, and able to manage multiple priorities in a fast‑paced environment
Bachelor’s degree or higher in a related field; or equivalent work experience
Work Location San Francisco. The above locations are eligible offices for this role. We utilize a hybrid work model with in‑office Tuesday, Wednesday, and Thursday. In‑person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements Local hours (PT) – The position will primarily work local hours with flexibility for time‑zone coverage when necessary.
Travel Requirements As needed, travel to LendingClub offices and/or other locations.
Compensation The target base salary range for this position is $157,000–$180,000. Base salary is determined by job‑related knowledge, experience, education, skills, and location. It is one part of LendingClub’s Total Rewards package, which may also include long‑term awards (equity) and an annual bonus based on company performance, employee performance, and eligible earnings. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
Equal Opportunity Employer LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at
interviewaccommodations@lendingclub.com .
LendingClub
#J-18808-Ljbffr