安踏集团
Product Line Manager to join ANTA at our Santa Monica, CA location. In this pivotal role, you will lead cross-functional teams—including Design, Development, Merchandising, and Marketing—throughout the entire product creation process, from initial concept to final product approval.
You will shape the strategic direction of our global basketball footwear & apparel category by identifying market opportunities, developing consumer-centric product strategies, and driving the creation of innovative products that elevate ANTA’s global brand presence.
Collaborate closely with Design, Development, and Merchandising teams to deliver innovative and consumer-driven product assortments.
Develop seasonal and long-term product strategies aligned with brand and business objectives.
Monitor competitive landscape, pricing, and product performance to inform decision-making.
Foster a collaborative, high-performance culture within the product creation process.
7–10 years of related experience in product line management, product merchandising, or product development, ideally in basketball or performance footwear.
~ Bachelor’s degree in Business, Product Management, or a related field
~ ANTA offers generous benefits for employees, including year-end bonuses, relocation assistance, healthcare insurance, retirement plans, professional development opportunities, and more.
ANTA brand was established in 1991. ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.The company has a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, ANTA Sports set up an investor consortium to successfully acquire Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. Not only has ANTA Group maintained its position as the top sports goods company in China for 12 consecutive years, but it has also held the top position in the entire Chinese market for two consecutive years.
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