Social Finance, Inc. (SoFi)
Principal Product Manager, SoFi Money
Social Finance, Inc. (SoFi), New York, New York, us, 10261
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Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The Role At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution. We’re seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money’s new user onboarding and activation journeys with the goal of creating a world‑class product experience for our Members in their first 90 days.
Specifically, we are looking for someone with a proven track record driving account growth, activation and retention. In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention.
As a key cross‑functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade‑offs, execute an ambitious agenda, and be accountable to results reported at the executive level.
What You’ll Do:
Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members’ early lifecycle.
Use data to uncover key jobs to be done and create personalized member journeys from Day 1.
Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics.
Collaborate closely with engineering, design and other cross‑functional partners through the product life cycle, from initial concept to high‑quality delivery.
Effectively balance member, business, and technical goals with available resources to maximize impact.
Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.
Ensure all growth strategies align with SoFi’s mission, values and regulatory responsibilities.
What You’ll Need:
7+ years of B2C product management experience with a proven track record driving growth and retention through user‑centered design and experimentation.
Experience with experimentation platforms (we use Optimizely and StatSig).
Bachelor’s degree or higher in a relevant field.
A proactive, results‑oriented approach to your work.
Compensation and Benefits Pay range: $163,200.00 - $280,500.00 Payment frequency: Annual
This role is also eligible for a bonus, long‑term incentives and competitive benefits.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
✝︎ To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.
We use pixels and other tracking technologies to collect your information and actions to enhance site navigation, personalize content, analyze site usage, and assist in marketing efforts. We share this information with social media, advertising, and analytics partners. If you do not make a selection, you agree to our use of these technologies.
Privacy Policy
Privacy Preference Center Switch Label label
Switch Label label
When you opt out, we will not sell/ share your personal information with third parties to provide you with more relevant advertisements across other websites, platforms, and applications. For more information, visit https://www.sofi.com/online-privacy-policy/.
#J-18808-Ljbffr
Confirmation # Confirmation # invalid
Received an offer from us? If so, you are in the right place! Get started by entering your personal confirmation number below.
Confirmation # Confirmation # invalid
Leaving SoFi Website You are now leaving the SoFi website and entering a third‑party website. SoFi has no control over the content, products or services offered nor the security or privacy of information transmitted to others via their website. We recommend that you review the privacy policy of the site you are entering. SoFi does not guarantee or endorse the products, information or recommendations provided in any third party website.
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The Role At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution. We’re seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money’s new user onboarding and activation journeys with the goal of creating a world‑class product experience for our Members in their first 90 days.
Specifically, we are looking for someone with a proven track record driving account growth, activation and retention. In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention.
As a key cross‑functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade‑offs, execute an ambitious agenda, and be accountable to results reported at the executive level.
What You’ll Do:
Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members’ early lifecycle.
Use data to uncover key jobs to be done and create personalized member journeys from Day 1.
Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics.
Collaborate closely with engineering, design and other cross‑functional partners through the product life cycle, from initial concept to high‑quality delivery.
Effectively balance member, business, and technical goals with available resources to maximize impact.
Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.
Ensure all growth strategies align with SoFi’s mission, values and regulatory responsibilities.
What You’ll Need:
7+ years of B2C product management experience with a proven track record driving growth and retention through user‑centered design and experimentation.
Experience with experimentation platforms (we use Optimizely and StatSig).
Bachelor’s degree or higher in a relevant field.
A proactive, results‑oriented approach to your work.
Compensation and Benefits Pay range: $163,200.00 - $280,500.00 Payment frequency: Annual
This role is also eligible for a bonus, long‑term incentives and competitive benefits.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
✝︎ To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.
We use pixels and other tracking technologies to collect your information and actions to enhance site navigation, personalize content, analyze site usage, and assist in marketing efforts. We share this information with social media, advertising, and analytics partners. If you do not make a selection, you agree to our use of these technologies.
Privacy Policy
Privacy Preference Center Switch Label label
Switch Label label
When you opt out, we will not sell/ share your personal information with third parties to provide you with more relevant advertisements across other websites, platforms, and applications. For more information, visit https://www.sofi.com/online-privacy-policy/.
#J-18808-Ljbffr