Cella
Location: Bridgewater, New JerseyJob Type: ContractCompensation Range: $40 - 45 per hourOur client is seeking a strategic and detail-oriented Digital Product & Experience Manager to drive Direct-to-Consumer (DTC) profitability and elevate digital consumer experiences for a diverse portfolio of health and wellness brands. This role sits at the intersection of technology and marketing, requiring a leader who can balance brand-specific needs with scalable enterprise solutions. You will be responsible for the end-to-end digital product lifecycle, from high-level strategic planning to the technical execution of website operations.Responsibilities:Digital Product & Operations (50%)End-to-End Product Management: Lead the digital development lifecycle-including ideation, planning, and launch-to ensure all products align with brand goals and user needs.Website Operations: Independently manage site updates, including content changes, site copy, and promotional code implementation.Quality Assurance: Perform issue triage, testing, and validation to ensure timely resolution of technical problems for customer-facing experiences.Cross-Functional Innovation: Partner with IT, Marketing Experience (MX), and agency teams to scope and deliver new digital services and capabilities.Digital Reporting & Insights (30%)Executive Reporting: Provide accurate data support for Monthly (MBRs) and Quarterly Business Reviews (QBRs) across the brand portfolio.UX Analytics: Generate monthly reports using tools like Glassbox and integrate customer service feedback to identify and close experience gaps.Data-Driven Optimization: Collaborate with Product Management partners to enhance flagship store experiences based on user behavior insights.Digital Experience Strategy (20%)Platform Ownership: Serve as the lead for the BazaarVoice platform, overseeing strategy and optimization for consumer engagement.Onsite Design Optimization: Develop HTML mockups in Figma for development handoff, leveraging AI tools to inform design decisions.Strategic Alignment: Integrate digital experience strategies with both enterprise goals and brand-specific priorities across DTC and non-DTC channels. Qualifications:Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field (MBA or advanced degree preferred).Experience: 3 years in digital product management, UX, or related roles with a proven track record of delivering impactful digital solutions.Project Management: Essential experience with platforms like Monday.com; must be able to manage multiple concurrent initiatives in a fast-paced environment.Technical Skills: Proficiency in Figma, HTML mockups, and analytics tools (e.g., Glassbox, BazaarVoice).Soft Skills: Strong analytical thinking, excellent cross-functional collaboration, and the ability to navigate ambiguity with a proactive mindset.Marketing Acumen: Solid understanding of brand positioning, market segmentation, and campaign execution.JOBID: 122025-120207LI-CELLALI - LS3PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Product Marketing Specialist, Location:Bridgewater, NJ-08807