Newell Brands
Associate Brand Manager, Beverage (US)
Company:
Newell Brands
Location:
Atlanta, GA
Newell Brands is a leading consumer products company with iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie®, and Yankee Candle®. The Associate Brand Manager, Beverage focuses on delivering business results year‑to‑year and building for growth within a specified region. Responsibilities include managing base business, optimizing plans to meet financial metrics, and supporting new product launches.
Key Responsibilities
Help build the annual brand marketing and business plan.
Deliver monthly brand reports on time with satisfactory commentary.
Build and manage a forecasting model and help team deliver demand forecasts within the acceptable error range.
Uncover growth opportunities through analytics.
Support activation of local advertising campaigns adapted from global creative assets.
Support PR and brand communication plans.
Partner with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning.
Connect and understand multiple data sources and utilize them to drive business improvement recommendations.
Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
Develop an understanding of the underlying drivers and interaction of each metric.
Identify gaps in marketplace understanding and lead analyses to fill these gaps.
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management.
Analyze velocity of current products and identify distribution loss threats.
Analyze competitors to determine areas of weakness to attack for market share gain.
Conduct analysis on share of shelf and uncover opportunities for growth and threats of discontinuation; proactively recommend solutions.
Execute shipper and display programs.
Own simplification of shipper and displays in the brand portfolio.
Review competitor performance and items to identify best practices, threats and opportunities; generate learning on how we improve Newell performance.
Write briefs for social media content.
Partner with center teams to execute social media plans and content.
Review analytics and optimize future creative and posting strategies per learning.
Review media spending reports and actualize versus budget.
Required Experience & Qualifications
A four‑year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management; demonstrated ability to deliver results.
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem‑solving skills.
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well‑known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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Newell Brands
Location:
Atlanta, GA
Newell Brands is a leading consumer products company with iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie®, and Yankee Candle®. The Associate Brand Manager, Beverage focuses on delivering business results year‑to‑year and building for growth within a specified region. Responsibilities include managing base business, optimizing plans to meet financial metrics, and supporting new product launches.
Key Responsibilities
Help build the annual brand marketing and business plan.
Deliver monthly brand reports on time with satisfactory commentary.
Build and manage a forecasting model and help team deliver demand forecasts within the acceptable error range.
Uncover growth opportunities through analytics.
Support activation of local advertising campaigns adapted from global creative assets.
Support PR and brand communication plans.
Partner with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning.
Connect and understand multiple data sources and utilize them to drive business improvement recommendations.
Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
Develop an understanding of the underlying drivers and interaction of each metric.
Identify gaps in marketplace understanding and lead analyses to fill these gaps.
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management.
Analyze velocity of current products and identify distribution loss threats.
Analyze competitors to determine areas of weakness to attack for market share gain.
Conduct analysis on share of shelf and uncover opportunities for growth and threats of discontinuation; proactively recommend solutions.
Execute shipper and display programs.
Own simplification of shipper and displays in the brand portfolio.
Review competitor performance and items to identify best practices, threats and opportunities; generate learning on how we improve Newell performance.
Write briefs for social media content.
Partner with center teams to execute social media plans and content.
Review analytics and optimize future creative and posting strategies per learning.
Review media spending reports and actualize versus budget.
Required Experience & Qualifications
A four‑year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management; demonstrated ability to deliver results.
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem‑solving skills.
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well‑known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
#J-18808-Ljbffr