Richmond American Homes
Copy Manager
Company Overview
Join Sekisui House U.S., a proud builder of the SHAWOOD, Richmond American Homes, Woodside Homes, Holt Homes, Hubble Homes, and Chesmar Homes brands. As part of a global leader in homebuilding, we have built over 2.6 million new homes and are committed to creating joyful, safe, secure, stylish, and comfortable living spaces for today’s homebuyers.
Position Summary The Copy Manager shapes and manages the voice of our national home‑building brand across digital, print, and experiential platforms. The role ensures consistency, clarity, and strategic alignment with the company’s brand and customer journey, while leading a team of copywriters.
Key Responsibilities
Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values.
Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country.
Partner with the Copy Director and Creative Director to mentor and inspire the creative team, fostering collaboration, growth, and brand‑aligned storytelling.
Write, edit, and review copy for a wide range of channels, including:
Website and community pages
Email marketing campaigns
Social media content
Digital and print advertising
Brochures, signage, and sales collateral
Floor‑plan and feature descriptions
Internal communications and executive messaging
Lead and manage a team of copywriters, assigning tasks and ensuring deadlines are met across multiple departments and projects.
Oversee quality control, ensuring all content is clear, compelling, grammatically correct, and on‑brand.
Collaborate with marketing, design, sales, and product development teams to create strategic, customer‑focused messaging.
Translate complex home‑building concepts and technical information into easy‑to‑understand, engaging content.
Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging.
Work with SEO and digital teams to optimize web content for search engines and user experience.
Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.
Bring fresh storytelling ideas that differentiate the brand in a competitive housing market.
Requirements
Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
5+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role.
Portfolio of work demonstrating clear, effective, brand‑aligned copy across multiple platforms.
Strong understanding of residential real‑estate, homebuilding, or lifestyle branding preferred.
Exceptional grammar, writing, editing, and proofreading skills.
Proficiency with content management systems (CMS), Google Workspace, and project‑management tools such as Asana, Monday.com, or similar.
Compensation
Base Salary: $85,000 – $105,000
FLSA Status: Non‑Exempt
Bonus Type: Quarterly Production
Benefits & Perks! We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families.
Competitive compensation structure that rewards performance and results.
Health & wellness coverage including medical, dental, vision, HSA, and FSA options.
401(k) retirement savings plan.
Paid time off, including vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
Life insurance, AD&D, short‑ and long‑term disability, and an employee assistance program (EAP).
Exclusive perks & discounts, including home‑ownership and financing benefits.
Pet insurance discounts.
Sekisui House U.S., Inc. is an Equal Opportunity Employer.
#J-18808-Ljbffr
Position Summary The Copy Manager shapes and manages the voice of our national home‑building brand across digital, print, and experiential platforms. The role ensures consistency, clarity, and strategic alignment with the company’s brand and customer journey, while leading a team of copywriters.
Key Responsibilities
Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values.
Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country.
Partner with the Copy Director and Creative Director to mentor and inspire the creative team, fostering collaboration, growth, and brand‑aligned storytelling.
Write, edit, and review copy for a wide range of channels, including:
Website and community pages
Email marketing campaigns
Social media content
Digital and print advertising
Brochures, signage, and sales collateral
Floor‑plan and feature descriptions
Internal communications and executive messaging
Lead and manage a team of copywriters, assigning tasks and ensuring deadlines are met across multiple departments and projects.
Oversee quality control, ensuring all content is clear, compelling, grammatically correct, and on‑brand.
Collaborate with marketing, design, sales, and product development teams to create strategic, customer‑focused messaging.
Translate complex home‑building concepts and technical information into easy‑to‑understand, engaging content.
Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging.
Work with SEO and digital teams to optimize web content for search engines and user experience.
Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.
Bring fresh storytelling ideas that differentiate the brand in a competitive housing market.
Requirements
Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
5+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role.
Portfolio of work demonstrating clear, effective, brand‑aligned copy across multiple platforms.
Strong understanding of residential real‑estate, homebuilding, or lifestyle branding preferred.
Exceptional grammar, writing, editing, and proofreading skills.
Proficiency with content management systems (CMS), Google Workspace, and project‑management tools such as Asana, Monday.com, or similar.
Compensation
Base Salary: $85,000 – $105,000
FLSA Status: Non‑Exempt
Bonus Type: Quarterly Production
Benefits & Perks! We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families.
Competitive compensation structure that rewards performance and results.
Health & wellness coverage including medical, dental, vision, HSA, and FSA options.
401(k) retirement savings plan.
Paid time off, including vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
Life insurance, AD&D, short‑ and long‑term disability, and an employee assistance program (EAP).
Exclusive perks & discounts, including home‑ownership and financing benefits.
Pet insurance discounts.
Sekisui House U.S., Inc. is an Equal Opportunity Employer.
#J-18808-Ljbffr