Pws
Position Summary
Rutgers, The State University of New Jersey is seeking a Program Coordinator I for the School of Nursing. The Program Coordinator I will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing.
Responsibilities
Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design.
Implements web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal).
Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives.
Conducts regular audits to ensure website accuracy, usability, and performance optimization.
Assists in the management of digital forms, data collection processes, and system integrations.
Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates.
Manages audience segmentation and data extensions to support targeted messaging strategies.
Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications.
Analyzes email performance metrics and provide insights to optimize future campaigns.
Provides technical support and training to internal teams as needed.
Minimum Education and Experience
Bachelor's degree or higher in web development, computer science, digital marketing, or a related field and a minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal or an equivalent combination of education and/or experience.
Equipment Utilized
Content Management Systems (CMS):
WordPress, Drupal, and other similar platforms for website updates and maintenance.
Web Analytics Tools:
Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
Web Development Tools:
Basic familiarity with HTML , CSS and browser-based developer tools.
Graphic Design Software:
Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.
Project Management Tools:
Asana, Trello, or equivalent platforms to track digital projects and requests.
Microsoft Office Suite:
Word, Excel, PowerPoint, Outlook.
Email Marketing Platforms:
Salesforce Marketing Cloud, Mailchimp, or other similar tools.
Collaboration Platforms:
Microsoft Teams, Zoom, and other university-supported communication tools.
Physical Demands and Work Environment
Office environment with a hybrid in-person and remote work schedule (in-person with the ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed).
It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.
City:
Newark
State:
NJ
Posting Number:
25ST2566
#J-18808-Ljbffr
Responsibilities
Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design.
Implements web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal).
Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives.
Conducts regular audits to ensure website accuracy, usability, and performance optimization.
Assists in the management of digital forms, data collection processes, and system integrations.
Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates.
Manages audience segmentation and data extensions to support targeted messaging strategies.
Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications.
Analyzes email performance metrics and provide insights to optimize future campaigns.
Provides technical support and training to internal teams as needed.
Minimum Education and Experience
Bachelor's degree or higher in web development, computer science, digital marketing, or a related field and a minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal or an equivalent combination of education and/or experience.
Equipment Utilized
Content Management Systems (CMS):
WordPress, Drupal, and other similar platforms for website updates and maintenance.
Web Analytics Tools:
Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
Web Development Tools:
Basic familiarity with HTML , CSS and browser-based developer tools.
Graphic Design Software:
Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.
Project Management Tools:
Asana, Trello, or equivalent platforms to track digital projects and requests.
Microsoft Office Suite:
Word, Excel, PowerPoint, Outlook.
Email Marketing Platforms:
Salesforce Marketing Cloud, Mailchimp, or other similar tools.
Collaboration Platforms:
Microsoft Teams, Zoom, and other university-supported communication tools.
Physical Demands and Work Environment
Office environment with a hybrid in-person and remote work schedule (in-person with the ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed).
It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.
City:
Newark
State:
NJ
Posting Number:
25ST2566
#J-18808-Ljbffr