Lactalis American Group
From your PASSION to ours
At Lactalis American Group, part of the Lactalis family of companies, we are currently hiring a Marketing Director based in New York, NY.
Job Summary The Marketing Director will lead the Président brand and Imported Portfolio for Lactalis American Group in the USA with a strong focus on accelerating growth across key categories. This role will spearhead strategies to drive brand business growth, increase market share, drive profitability, expand deli and dairy usage occasions, and accelerate core business. The ideal candidate is a strategic leader with expertise in brand transformation, strategy, communication, product development, and omnichannel marketing execution.
From your EXPERTISE to ours Key responsibilities for this position include:
Implement the Président Marketing strategy, ensuring relevance and differentiation in the U.S. market.
Lead plans to drive market share gain and category expansion.
Develop a multi-year growth roadmap for imported cheeses.
Oversee annual marketing plans, including media strategy, A&P allocation, and omnichannel campaigns.
Manage creative agencies to deliver impactful advertising, packaging, and in-store communication aligned with brand positioning.
Ensure pricing, promotions, and distribution strategies maximize market share and profitability.
Utilize syndicated data (IRI, Nielsen) and internal systems to monitor performance and identify growth opportunities.
Conduct consumer research to guide product development and communication strategies.
Own P&L responsibility for the portfolio, ensuring financial targets are met and gap-closing plans are implemented proactively.
Collaborate with Sales, Category Management, R&D, and Industrial teams to ensure flawless execution of marketing initiatives.
Provide strategic input to Sales for forecasting, budgeting, and retailer-specific programs.
Build and mentor a high-performing marketing team, fostering creativity, accountability, and collaboration.
Requirements From your STORY to ours Qualified applicants will contribute the following:
Education
Bachelor's degree is required; MBA strongly preferred.
A major in Business / Engineering / Marketing is favored.
Experience
15+ years of progressive marketing experience, including brand management and portfolio leadership required.
Proven track record in brand relaunch or transformation.
Experience in food/dairy industry and imported products preferred.
Certifications and specific knowledge
Expertise in brand strategy, innovation, and omnichannel marketing.
Strong financial acumen with P&L management experience.
Exceptional leadership, communication, and project management skills.
Proficiency in Microsoft Office and familiarity with syndicated data tools (IRI, Nielsen).
At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
#LI-Hybrid #J-18808-Ljbffr
Job Summary The Marketing Director will lead the Président brand and Imported Portfolio for Lactalis American Group in the USA with a strong focus on accelerating growth across key categories. This role will spearhead strategies to drive brand business growth, increase market share, drive profitability, expand deli and dairy usage occasions, and accelerate core business. The ideal candidate is a strategic leader with expertise in brand transformation, strategy, communication, product development, and omnichannel marketing execution.
From your EXPERTISE to ours Key responsibilities for this position include:
Implement the Président Marketing strategy, ensuring relevance and differentiation in the U.S. market.
Lead plans to drive market share gain and category expansion.
Develop a multi-year growth roadmap for imported cheeses.
Oversee annual marketing plans, including media strategy, A&P allocation, and omnichannel campaigns.
Manage creative agencies to deliver impactful advertising, packaging, and in-store communication aligned with brand positioning.
Ensure pricing, promotions, and distribution strategies maximize market share and profitability.
Utilize syndicated data (IRI, Nielsen) and internal systems to monitor performance and identify growth opportunities.
Conduct consumer research to guide product development and communication strategies.
Own P&L responsibility for the portfolio, ensuring financial targets are met and gap-closing plans are implemented proactively.
Collaborate with Sales, Category Management, R&D, and Industrial teams to ensure flawless execution of marketing initiatives.
Provide strategic input to Sales for forecasting, budgeting, and retailer-specific programs.
Build and mentor a high-performing marketing team, fostering creativity, accountability, and collaboration.
Requirements From your STORY to ours Qualified applicants will contribute the following:
Education
Bachelor's degree is required; MBA strongly preferred.
A major in Business / Engineering / Marketing is favored.
Experience
15+ years of progressive marketing experience, including brand management and portfolio leadership required.
Proven track record in brand relaunch or transformation.
Experience in food/dairy industry and imported products preferred.
Certifications and specific knowledge
Expertise in brand strategy, innovation, and omnichannel marketing.
Strong financial acumen with P&L management experience.
Exceptional leadership, communication, and project management skills.
Proficiency in Microsoft Office and familiarity with syndicated data tools (IRI, Nielsen).
At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
#LI-Hybrid #J-18808-Ljbffr