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Edelman

Director, Creator Marketing

Edelman, New York, New York, us, 10261

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Director, Creator Marketing Join Edelman as a senior leader, driving strategy and execution for creator‑led integrated campaigns. You will own client relationships, guide cross‑functional teams, and mentor staff.

Key Responsibilities

Serve as a senior leader across creator‑led workstreams, owning client relationships, driving strategy, and ensuring flawless execution

Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent

Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance

Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound

Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid‑level team members

Ensure proper measurement planning and contribute to recap storytelling that shows campaign impact and ROI

Support new business and organic growth opportunities by identifying ways creator work can extend across clients

Mentor and manage team members, fostering development, setting goals, and guiding project prioritization

Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency

Basic Qualifications

8+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or related digital marketing field

5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers

Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content)

Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights

Experience managing or mentoring junior and mid‑level staff

Excellent written and verbal communication skills—including professional client communication and internal collaboration

Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders

Bachelor’s degree in marketing, communications, media, or related field (or equivalent work experience)

Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8)

Ability to distill platform trends and translate them into actionable recommendations

Confident presenter with strong presence in client conversations and internal settings

Passionate about the creator economy, digital culture, and how pop culture shapes brand relevance

Preferred Qualifications

Direct experience leading creator campaigns within integrated earned, paid, and owned teams

Comfort managing both large‑scale and nimble creator programs across sectors or brand categories

Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams

Compensation & Benefits $80,000 – $120,000 per year. Additional rewards may include annual bonuses, paid time off, and region‑specific benefits. Other benefits include medical and dental insurance, vision, 401(k), life insurance, disability insurance, paid time off, travel assistance, and wellness programming.

Equal Opportunity DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

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