Plaid
Product Marketing Manager - Credit
Plaid is a technology company dedicated to building tools and experiences that simplify financial connectivity for developers.
The credit PMM team focuses on driving GTM success for new and existing credit products, partnering with product, partnerships and GTM teams to unlock new market opportunities and grow Plaid’s credit product portfolio.
Responsibilities
Develop and execute integrated marketing campaigns that elevate Plaid’s brand in the credit space—spanning thought leadership, partner activations, and product storytelling.
Deepen Plaid’s presence in credit communities through partnerships, events, and content that position Plaid as a thought leader and trusted partner.
Collaborate with Product, Growth/Channel Marketing, Comms, and Design to translate Plaid’s credit product strategy into compelling narratives and creative assets that resonate across each target audience segment.
Drive partner and customer marketing initiatives that celebrate success stories, amplify ecosystem value and strengthen relationships.
Use data and feedback to measure campaign effectiveness and refine strategies that grow awareness, engagement and preference for Plaid’s credit solutions.
Develop compelling sales enablement materials tailored to the unique needs of different target customer segments.
Serve as a creative thought leader within the team, pushing the boundaries of how Plaid tells its story through design, narrative and brand experience.
Qualifications
8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred.
Outstanding written, storytelling and visual communication skills—comfortable developing marketing and sales content that resonates with lenders.
Exceptional ability to conceptualize and execute integrated marketing campaigns.
Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering and build an in-depth understanding of how our solutions work and deliver customer value.
Strong presence and verbal communication skills.
Target base salary: $171,600 – $225,000 per year (San Francisco and New York). Salary may vary by location and can exceed this range depending on experience and qualifications.
Plaid is proud to be an equal opportunity employer and values diversity. We do not discriminate based on race, color, national origin, ethnicity, religion, gender, sexual orientation, disability or other legally protected characteristics. Plaid also considers qualified applicants with criminal histories consistent with applicable laws. Plaid provides reasonable accommodations for candidates with disabilities. If you need assistance during your application or interview, contact
[email protected] .
Please review our Candidate Privacy Notice here.
#J-18808-Ljbffr
The credit PMM team focuses on driving GTM success for new and existing credit products, partnering with product, partnerships and GTM teams to unlock new market opportunities and grow Plaid’s credit product portfolio.
Responsibilities
Develop and execute integrated marketing campaigns that elevate Plaid’s brand in the credit space—spanning thought leadership, partner activations, and product storytelling.
Deepen Plaid’s presence in credit communities through partnerships, events, and content that position Plaid as a thought leader and trusted partner.
Collaborate with Product, Growth/Channel Marketing, Comms, and Design to translate Plaid’s credit product strategy into compelling narratives and creative assets that resonate across each target audience segment.
Drive partner and customer marketing initiatives that celebrate success stories, amplify ecosystem value and strengthen relationships.
Use data and feedback to measure campaign effectiveness and refine strategies that grow awareness, engagement and preference for Plaid’s credit solutions.
Develop compelling sales enablement materials tailored to the unique needs of different target customer segments.
Serve as a creative thought leader within the team, pushing the boundaries of how Plaid tells its story through design, narrative and brand experience.
Qualifications
8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred.
Outstanding written, storytelling and visual communication skills—comfortable developing marketing and sales content that resonates with lenders.
Exceptional ability to conceptualize and execute integrated marketing campaigns.
Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering and build an in-depth understanding of how our solutions work and deliver customer value.
Strong presence and verbal communication skills.
Target base salary: $171,600 – $225,000 per year (San Francisco and New York). Salary may vary by location and can exceed this range depending on experience and qualifications.
Plaid is proud to be an equal opportunity employer and values diversity. We do not discriminate based on race, color, national origin, ethnicity, religion, gender, sexual orientation, disability or other legally protected characteristics. Plaid also considers qualified applicants with criminal histories consistent with applicable laws. Plaid provides reasonable accommodations for candidates with disabilities. If you need assistance during your application or interview, contact
[email protected] .
Please review our Candidate Privacy Notice here.
#J-18808-Ljbffr