SalaryGuide
Responsibilities
Develop, write, and edit high-quality copy for a wide range of marketing materials, including websites, blog posts, social media, email campaigns, ad copy, and case studies Develop concepts and messaging for integrated campaigns that connect across digital, social, thought leadership, and sales enablement channels Collaborate across marketing teams to create cohesive and impactful content that aligns with strategic goals Ensure all content adheres to our brand voice, style guidelines, and quality standards, maintaining a consistent brand message across all platforms Translate complex topics and business objectives into clear, engaging, and persuasive content for our target audience Conduct research to understand industry trends, customer needs, and competitive messaging to inform your writing Optimize content for search engines (SEO) to improve visibility and organic traffic, incorporating keywords naturally and effectively Review and proofread content for accuracy, grammar, and style before publication Requirements
Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field 3 – 5 years of proven experience as a Copywriter with a strong portfolio showcasing your work Exceptional writing, editing, and proofreading skills with a keen eye for detail Keen abilities to translate brand and strategy into messaging that is conceptually creative and drives action Solid understanding of content marketing principles, SEO best practices, and digital marketing channels Ability to manage timelines, multiple projects, and deadlines in a fast-paced environment Strong collaborative skills and the ability to work effectively within a cross-functional team Preferred
Experience working within a B2B-focused industry, technology-focused industry, or agency environment Experience writing advertising, event, and short form copy Familiarity with content management systems (CMS) like WordPress Experience leveraging generative AI content marketing tools (e.g., prompt engineering, content optimization) Basic knowledge of marketing analytics tools (e.g., Google Analytics) to gauge content performance Experience writing for different stages of the marketing funnel to meet KPIs
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Develop, write, and edit high-quality copy for a wide range of marketing materials, including websites, blog posts, social media, email campaigns, ad copy, and case studies Develop concepts and messaging for integrated campaigns that connect across digital, social, thought leadership, and sales enablement channels Collaborate across marketing teams to create cohesive and impactful content that aligns with strategic goals Ensure all content adheres to our brand voice, style guidelines, and quality standards, maintaining a consistent brand message across all platforms Translate complex topics and business objectives into clear, engaging, and persuasive content for our target audience Conduct research to understand industry trends, customer needs, and competitive messaging to inform your writing Optimize content for search engines (SEO) to improve visibility and organic traffic, incorporating keywords naturally and effectively Review and proofread content for accuracy, grammar, and style before publication Requirements
Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field 3 – 5 years of proven experience as a Copywriter with a strong portfolio showcasing your work Exceptional writing, editing, and proofreading skills with a keen eye for detail Keen abilities to translate brand and strategy into messaging that is conceptually creative and drives action Solid understanding of content marketing principles, SEO best practices, and digital marketing channels Ability to manage timelines, multiple projects, and deadlines in a fast-paced environment Strong collaborative skills and the ability to work effectively within a cross-functional team Preferred
Experience working within a B2B-focused industry, technology-focused industry, or agency environment Experience writing advertising, event, and short form copy Familiarity with content management systems (CMS) like WordPress Experience leveraging generative AI content marketing tools (e.g., prompt engineering, content optimization) Basic knowledge of marketing analytics tools (e.g., Google Analytics) to gauge content performance Experience writing for different stages of the marketing funnel to meet KPIs
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