BarkleyOKRP
About the Company
MissionOne Media is a brand within BarkleyOKRP that combines full‑funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.
$1 Billion+ in Annual Billings.
200+ Team Members.
Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024.
Position Overview Vice President, Social Innovation – a senior executive leadership position responsible for defining and driving the vision, strategy, and operational evolution of the agency’s social media innovation practice. This role requires a transformational leader capable of translating high‑impact opportunities into scalable revenue streams and serving as the primary bridge between Creative and Social Media disciplines.
Responsibilities
Architect the overarching strategic vision for the Social Strategy & Innovation practice.
Act as the primary strategic bridge between Creative and Media.
Own and drive executive‑level partnerships with major social platforms (Meta, TikTok, Pinterest, etc.).
Lead agency‑wide transformation by identifying, vetting, and operationalizing emerging social technologies.
Serve as the Senior Strategic Lead in high‑stakes client meetings and presentations.
Directly collaborate with the Paid Social Activation team to design testing frameworks and pilot programs.
Partner with Planning leadership to integrate social‑first creative strategies into media roadmaps.
Drive new business development initiatives, serving as the senior social strategist in major pitches.
Develop and publish industry‑defining thought leadership.
Collaborate with Analytics and Activation leadership to architect measurement models for innovation pilots.
Manage the strategic roadmap for technology and data investments related to social innovation.
Foster a culture of curiosity and excellence, mentoring talent across the agency.
Qualifications
Minimum 10 years of experience in Social Media, Digital Strategy, or Integrated Planning, with a proven track record of architecting innovation at an agency level.
Proven ability to bridge the gap between Creative and Media.
Deep expertise in the Paid Social ecosystem and its intersection with Programmatic media and data activation.
Track record of building and scaling new service offerings or strategic practices.
Exceptional negotiation and relationship‑building skills with senior leaders at major social platform partners.
Outstanding executive presence and ability to influence C‑level stakeholders.
Strategic thinker with a data‑driven approach.
Bachelor’s degree in Marketing, Communications, or related field.
Diversity & Inclusion
We believe being radically diverse and inclusive is key to becoming one of the world’s great creative idea companies.
BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership, and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
Seniority Level Executive
Employment Type Full‑time
Job Function Product Management and Marketing
Industry Advertising Services
#J-18808-Ljbffr
Position Overview Vice President, Social Innovation – a senior executive leadership position responsible for defining and driving the vision, strategy, and operational evolution of the agency’s social media innovation practice. This role requires a transformational leader capable of translating high‑impact opportunities into scalable revenue streams and serving as the primary bridge between Creative and Social Media disciplines.
Responsibilities
Architect the overarching strategic vision for the Social Strategy & Innovation practice.
Act as the primary strategic bridge between Creative and Media.
Own and drive executive‑level partnerships with major social platforms (Meta, TikTok, Pinterest, etc.).
Lead agency‑wide transformation by identifying, vetting, and operationalizing emerging social technologies.
Serve as the Senior Strategic Lead in high‑stakes client meetings and presentations.
Directly collaborate with the Paid Social Activation team to design testing frameworks and pilot programs.
Partner with Planning leadership to integrate social‑first creative strategies into media roadmaps.
Drive new business development initiatives, serving as the senior social strategist in major pitches.
Develop and publish industry‑defining thought leadership.
Collaborate with Analytics and Activation leadership to architect measurement models for innovation pilots.
Manage the strategic roadmap for technology and data investments related to social innovation.
Foster a culture of curiosity and excellence, mentoring talent across the agency.
Qualifications
Minimum 10 years of experience in Social Media, Digital Strategy, or Integrated Planning, with a proven track record of architecting innovation at an agency level.
Proven ability to bridge the gap between Creative and Media.
Deep expertise in the Paid Social ecosystem and its intersection with Programmatic media and data activation.
Track record of building and scaling new service offerings or strategic practices.
Exceptional negotiation and relationship‑building skills with senior leaders at major social platform partners.
Outstanding executive presence and ability to influence C‑level stakeholders.
Strategic thinker with a data‑driven approach.
Bachelor’s degree in Marketing, Communications, or related field.
Diversity & Inclusion
We believe being radically diverse and inclusive is key to becoming one of the world’s great creative idea companies.
BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership, and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
Seniority Level Executive
Employment Type Full‑time
Job Function Product Management and Marketing
Industry Advertising Services
#J-18808-Ljbffr