Aptive Environmental
Director, Paid Media
Join Aptive Environmental as a full‑time Director of Paid Media in Provo, Utah. The role leads paid media strategy across search, social, programmatic, video, and local search.
Responsibilities
Full‑Funnel Media Leadership
Local Search Optimization
Review & Reputation Management
Affiliate & Partner Marketing
Agency & Vendor Management
Analytics & Insights
Budget & Forecasting
Cross‑Channel Integration
KPI Development & Reporting
Strategic Experimentation
Stakeholder Communication
Qualifications
Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV).
Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities.
Develop and execute review‑generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention.
Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources.
Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement.
Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy.
Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals.
Partner with CRO, organic search, CRM, and content teams to create cohesive full‑funnel campaigns that connect brand storytelling, paid media, and local customer experiences.
Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics.
Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities.
Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions.
What we offer
Annual merit bonuses
Group health, dental, and vision plans
Pet insurance, life insurance, and EAP benefits
401(k) with employer match up to 4%
Paid holidays and paid time off
Opportunity for advancement
Upbeat and exciting company culture and much more
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
About Aptive Environmental Aptive Environmental provides pest control services to 34 states in the United States. Co‑founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world‑recognized brand. In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor’s 2019 list of Top 100 U.S. workplaces and is ranked one of Entrepreneur Magazine’s best companies in America. We are a proud member of the EPA’s Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s “United to Beat Malaria” to help stop the spread of malaria transmitted by mosquito bites.
Legal note
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
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Responsibilities
Full‑Funnel Media Leadership
Local Search Optimization
Review & Reputation Management
Affiliate & Partner Marketing
Agency & Vendor Management
Analytics & Insights
Budget & Forecasting
Cross‑Channel Integration
KPI Development & Reporting
Strategic Experimentation
Stakeholder Communication
Qualifications
Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV).
Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities.
Develop and execute review‑generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention.
Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources.
Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement.
Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy.
Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals.
Partner with CRO, organic search, CRM, and content teams to create cohesive full‑funnel campaigns that connect brand storytelling, paid media, and local customer experiences.
Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics.
Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities.
Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions.
What we offer
Annual merit bonuses
Group health, dental, and vision plans
Pet insurance, life insurance, and EAP benefits
401(k) with employer match up to 4%
Paid holidays and paid time off
Opportunity for advancement
Upbeat and exciting company culture and much more
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
About Aptive Environmental Aptive Environmental provides pest control services to 34 states in the United States. Co‑founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world‑recognized brand. In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor’s 2019 list of Top 100 U.S. workplaces and is ranked one of Entrepreneur Magazine’s best companies in America. We are a proud member of the EPA’s Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s “United to Beat Malaria” to help stop the spread of malaria transmitted by mosquito bites.
Legal note
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please inform your recruiter.
#J-18808-Ljbffr