Rugiet
About Rugiet
Rugiet is a high‑growth, innovative telemedicine company pioneering patented solutions in the men’s health space. We are dedicated to delivering accessible, effective, and patient‑centric healthcare. As we continue to expand our suite of products and market presence, we rely on data‑driven strategy and compelling messaging to connect patients with our life‑changing solutions.
Role Overview The Product Marketing Manager (PMM) will be the voice of the customer and the messenger of the product’s value for Rugiet’s entire portfolio, including existing solutions and exciting new product launches. Reporting to the Senior Director, Product Marketing & GTM, this role sits at the critical intersection of Product, Marketing, and Sales, owning the commercial success of our offerings. You will develop the foundational positioning, execute go‑to‑market strategies, and empower our revenue teams to drive adoption, engagement, and retention.
Key Responsibilities
Strategic Positioning and Messaging
Market & Customer Expertise: Conduct ongoing market research, competitive analysis, and customer interviews.
Persona Development: Define and refine buyer and user personas for DTC and urologist‑facing channels.
Value Proposition: Develop clear, differentiated, and compelling product positioning and messaging.
Go‑To‑Market (GTM) Ownership
Launch Strategy: Own end‑to‑end GTM execution for new product features, releases, and new lines.
Channel Alignment: Work closely with Demand Generation and Performance Marketing teams.
Pricing & Packaging: Collaborate with Leadership and Finance to propose optimal pricing, packaging, and promotional strategies.
Sales and Revenue Enablement
Sales Collateral: Create and maintain a comprehensive toolkit of sales enablement materials.
Internal Training: Train sales and customer support teams on product positioning, value storytelling, competitive advantages, and the customer journey.
Content Partnership: Partner with the content team to ensure all educational and promotional content is aligned with core product messaging and SEO strategy.
Ongoing Growth & Optimization
Continuous Growth & Experimentation: Drive optimization across product, marketing, and customer experience through data‑driven testing and experimentation.
Portfolio Management: Oversee performance of Rugiet’s products and recommend strategic adjustments.
Cross‑Functional Collaboration: Translate market feedback and performance data into actionable improvements across the customer lifecycle.
Performance Measurement
Success Metrics: Define key performance indicators for product launches and campaigns.
Data Analysis: Use product analytics to evaluate effectiveness of marketing programs and sales enablement assets.
Required Skills and Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field.
4+ years of experience in a Product Marketing role, preferably within a Health Tech, B2C Subscription, or Direct‑to‑Consumer (DTC) environment.
Proven track record of developing and executing successful Go‑To‑Market strategies.
Exceptional storytelling, writing, and presentation skills; ability to simplify complex health/medical concepts into clear, patient‑centric language.
Demonstrated ability to perform detailed competitive analysis and translate market insights into actionable positioning.
Strong collaboration skills with proven ability to influence cross‑functional teams without direct authority.
Preferred Qualifications
Experience marketing regulated products or operating within a telemedicine framework.
Familiarity with sales enablement platforms (e.g., Highspot, Seismic) and CRM tools (HubSpot/Salesforce).
Familiarity with design, collaboration, and CMS tools (e.g., Figma, Sanity); survey software (e.g., Survey Monkey, Typeform); and various data analysis and tracking tools.
Experience in the men’s health or chronic condition management space.
To Apply If you are excited by the opportunity to make a significant impact on a growing healthcare company by organizing and optimizing our creative output, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.
Location: Austin, TX. Salary: $144,000.00 – $172,000.00.
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Role Overview The Product Marketing Manager (PMM) will be the voice of the customer and the messenger of the product’s value for Rugiet’s entire portfolio, including existing solutions and exciting new product launches. Reporting to the Senior Director, Product Marketing & GTM, this role sits at the critical intersection of Product, Marketing, and Sales, owning the commercial success of our offerings. You will develop the foundational positioning, execute go‑to‑market strategies, and empower our revenue teams to drive adoption, engagement, and retention.
Key Responsibilities
Strategic Positioning and Messaging
Market & Customer Expertise: Conduct ongoing market research, competitive analysis, and customer interviews.
Persona Development: Define and refine buyer and user personas for DTC and urologist‑facing channels.
Value Proposition: Develop clear, differentiated, and compelling product positioning and messaging.
Go‑To‑Market (GTM) Ownership
Launch Strategy: Own end‑to‑end GTM execution for new product features, releases, and new lines.
Channel Alignment: Work closely with Demand Generation and Performance Marketing teams.
Pricing & Packaging: Collaborate with Leadership and Finance to propose optimal pricing, packaging, and promotional strategies.
Sales and Revenue Enablement
Sales Collateral: Create and maintain a comprehensive toolkit of sales enablement materials.
Internal Training: Train sales and customer support teams on product positioning, value storytelling, competitive advantages, and the customer journey.
Content Partnership: Partner with the content team to ensure all educational and promotional content is aligned with core product messaging and SEO strategy.
Ongoing Growth & Optimization
Continuous Growth & Experimentation: Drive optimization across product, marketing, and customer experience through data‑driven testing and experimentation.
Portfolio Management: Oversee performance of Rugiet’s products and recommend strategic adjustments.
Cross‑Functional Collaboration: Translate market feedback and performance data into actionable improvements across the customer lifecycle.
Performance Measurement
Success Metrics: Define key performance indicators for product launches and campaigns.
Data Analysis: Use product analytics to evaluate effectiveness of marketing programs and sales enablement assets.
Required Skills and Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field.
4+ years of experience in a Product Marketing role, preferably within a Health Tech, B2C Subscription, or Direct‑to‑Consumer (DTC) environment.
Proven track record of developing and executing successful Go‑To‑Market strategies.
Exceptional storytelling, writing, and presentation skills; ability to simplify complex health/medical concepts into clear, patient‑centric language.
Demonstrated ability to perform detailed competitive analysis and translate market insights into actionable positioning.
Strong collaboration skills with proven ability to influence cross‑functional teams without direct authority.
Preferred Qualifications
Experience marketing regulated products or operating within a telemedicine framework.
Familiarity with sales enablement platforms (e.g., Highspot, Seismic) and CRM tools (HubSpot/Salesforce).
Familiarity with design, collaboration, and CMS tools (e.g., Figma, Sanity); survey software (e.g., Survey Monkey, Typeform); and various data analysis and tracking tools.
Experience in the men’s health or chronic condition management space.
To Apply If you are excited by the opportunity to make a significant impact on a growing healthcare company by organizing and optimizing our creative output, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.
Location: Austin, TX. Salary: $144,000.00 – $172,000.00.
#J-18808-Ljbffr